Kieran Doody
Atherstone,Warwickshire
Summary
A strategic and results-oriented digital communications leader with extensive experience across editorial strategy, SEO, content operations, and digital audience growth. Specialises in bridging the gap between quality journalism and digital discoverability. With more than a decade of experience, established a proven track record in shaping high-impact digital strategies, leading cross-functional editorial teams, and delivering content that strengthens brand positioning and drives measurable engagement.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
Work history
Director, Head of Editorial
GRV Media
London
02.2023 - Current
- Lead editorial SEO strategy across more than 30 brands for GRV Media, collaborating with cross-functional teams to align content with business goals and audience engagement.
- Drive traffic growth and content optimisation across SEO, social media, and audience channels, ensuring content delivers against KPIs and increased performance metrics.
- Develop and manage content workflows, delivering editorial improvements and best practices across teams.
- Lead strategic initiatives, including evergreen content management, SEO training, and competitive analysis, to enhance overall digital content strategy.
- Collaborate with senior stakeholders to deliver key projects, improving editorial workflows, aligning strategies with business needs.
Deputy Head of Editorial SEO
Newsquest Media Group
London
06.2022 - 01.2023
- Led editorial SEO strategy in collaboration with senior leadership, driving audience growth through search engines.
- Managed central SEO team, ensuring adherence to SEO best practices and optimising content performance.
- Developed and executed keyword and competitor research strategies to identify growth opportunities for 250 local news brands.
- Delivered SEO training across editorial teams, ensuring that all teams were equipped with latest SEO insights.
UK News Editor
Newsquest Media Group
London
11.2020 - 08.2022
- Managed national news content and tailored it to local audiences across UK.
- Managed editorial team to produce SEO-optimised content, increasing readership and user engagement.
- Led large editorial projects, including collaborations with international teams for high-traffic events.
- Developed content strategies to capitalise on trending topics and search trends to increase organic traffic
- Implement SEO affiliate strategy to grow audience and generate commercial revenue.
Senior Production Journalist
Reach PLC
Birmingham , West Midlands
01.2017 - 09.2020
- Produced multimedia content for national audiences across digital and social platforms.
- Created evergreen content strategies and monitored analytics to maximise engagement.
- Ensured content reflected editorial standards and contributed to audience development goals.
- Utilised analytics tools to assess audience engagement and refine content strategies.
PR, Media and Promotions Officer
The Albion Foundation
Birmingham, West Midlands
09.2016 - 01.2017
- Developed and implemented strategic public relations campaigns to enhance brand visibility.
- Collaborated with media outlets to secure coverage and promote key events and initiatives.
- Created engaging promotional materials that effectively communicated brand messaging.
- Coordinated press releases and media advisories to generate interest and foster relationships.
- Managed social media accounts to drive audience interaction and monitor public perception.
Education
Master of Arts - Sports Broadcasting
Staffordshire University
Stoke-on-Trent 09.2016 - 05.2019
Bachelor of Arts - Sports Journalism
Staffordshire University
Stoke-on-Trent 09.2011 - 05.2014
Skills
- Digital Communications Strategy
- SEO Leadership & Organic Growth
- Editorial & Content Strategy
- Corporate Messaging & Brand Voice
- Cross-Functional Team Leadership
- Audience Development & Analytics
- Social & Digital Channel Alignment
- Project Management & Workflow Design
- Stakeholder Engagement
- Crisis & Reactive Communications
References
References available upon request.
Timeline
Director, Head of Editorial
GRV Media
02.2023 - Current
Deputy Head of Editorial SEO
Newsquest Media Group
06.2022 - 01.2023
UK News Editor
Newsquest Media Group
11.2020 - 08.2022
Senior Production Journalist
Reach PLC
01.2017 - 09.2020
PR, Media and Promotions Officer
The Albion Foundation
09.2016 - 01.2017
Master of Arts - Sports Broadcasting
Staffordshire University
09.2016 - 05.2019
Bachelor of Arts - Sports Journalism
Staffordshire University
09.2011 - 05.2014