Kiera Barton
Bournemouth,United Kingdom
Summary
Driven marketing professional with a flair for creativity and strategic planning, bringing strong analytical skills and exceptional communication abilities. Proven talent in brand management and digital marketing, capable of leading cross-functional teams to deliver innovative campaigns. Ready to drive impactful marketing initiatives that enhance brand visibility and growth.
Overview
9
9
years of professional experience
9
9
years of post-secondary education
Work history
Marketing Manager
Sydenhams LTD
Bournemouth, England
2025.05 - Current
- Lead marketing for a £84M business with 30+ Builders Merchants and 7 Kitchen & Bathroom showrooms, managing a team of three.
- Managed all marketing channels, including social media, email campaigns, paid ads, print, radio, in-branch promotions, and more.
- Increased e-commerce revenue month-on-month through targeted campaigns and implementing a new CRM system.
- Optimised PPC and paid social spend, improving ROI across digital channels.
- Directed content creation to grow organic reach and boost paid campaign performance.
- Negotiated with external agencies and media partners to secure the best value.
- Streamlined team workflows, improving efficiency and output across projects.
- Delivered integrated campaigns that drove store traffic and web traffic and improved overall brand visibility.
Marketing Executive
Sydenhams LTD
Boscombe
2024.05 - 2025.05
- Direct comprehensive marketing strategy spanning social media, email campaigns, and print advertising while maintaining key stakeholder relationships.
- Developing and challenging the status quo. Encouraging modernisation, pushing forward, adapting processes, and aiming higher.
- Played a key role in the successful launch of the company’s e-commerce website, directly contributing to £280K+ in sales within the first 10 months (October 2024 – August 2025) through effective web development and content strategy.
- Continue to oversee website management (Magento & MODX), ensuring seamless content updates and marketing material compliance across all channels to support ongoing growth.
- Guide the Marketing Assistant and Graphic Designer in executing integrated campaigns and maintaining brand consistency across print and digital platforms.
Marketing Assistant
Sydenhams LTD
Bournemouth, Dorset
2022.04 - 2024.05
- Managed and produced content across all social media platforms, growing brand presence and engagement.
- Developed and executed a targeted email marketing strategy, creating campaigns that boosted customer retention and sales.
- Maintained and optimised the customer database to enhance segmentation and improve the effectiveness of marketing efforts.
- Contributed to creative brainstorming sessions, generating fresh and innovative campaign concepts.
- Oversaw online and print advertising campaigns that successfully drove increased website visits and in-branch traffic.
Social Media Account Manager
3rive
Branksome
2021.09 - 2022.04
- Led social media campaigns across platforms, optimised content strategy and enhanced brand engagement through data-driven decisions and audience analysis.
- Streamlined content creation workflow for 25+ clients, implementing data-driven social media strategies across multiple platforms while delivering monthly performance reports, with a focus on organic social.
- Analysed social media metrics, tracked performance indicators and adjusted content strategies to maximise reach and engagement rates.
- Coordinated with client marketing teams to align social media content with brand objectives, ensuring consistent messaging across all channels.
- Maintained detailed content calendars, scheduled posts and monitored community engagement while ensuring brand voice consistency.
Visual Merchandiser
H&M
Poole
2018.07 - 2021.09
- Developed and executed visual merchandising plans to enhance product visibility and drive sales growth.
- Transformed store layouts, optimising customer experience through innovative display solutions.
- Analysed store traffic patterns, improving product placement and shopping flow.
- Coordinated window displays and in-store presentations, aligning with brand standards and local preferences.
Visual Merchandiser
Debenhams
Bournemouth
2017.07 - 2018.07
- Conducted regular competitor research to stay ahead of market trends.
- Assisted in inventory management, maintaining adequate stock levels on the shop floor.
- Liaised with the marketing team for a cohesive brand message across all platforms.
- Coordinated with the sales, management, and head office team for consistent brand presentation.
Freelance Ecommerce Stylist Assistant
Burberry
London
2016.08 - 2016.10
- Collaborated with luxury fashion teams to curate digital styling solutions, enhancing online customer experience and product presentation.
- Participated in virtual styling sessions and product photography, ensuring precise alignment with Burberry's premium brand guidelines.
- Partnered with e-commerce teams to streamline product presentation workflows and enhance digital shopping experiences.
Education
Bachelor of Arts - Fashion Media and Marketing
University of Winchester
Winchester 2014.09 - 2016.09
3 A-Levels - English Literature, Media Studies & Photography
Twynham Sixthform
Christchurch 2012.09 - 2014.07
12 GCSE's - English, Maths, & Triple Science
The Grange School
2007.09 - 2012.07
Skills
- Marketing strategy & budget management
- Multi-channel campaign execution
- Social media management
- Email marketing & automation
- Digital & print advertising
- Content creation & copywriting
- Website & CMS management (Magento, MODX)
- SEO & web optimisation
- Data analysis & reporting
- Brand development & positioning
- Stakeholder engagement & communications
- Paid search & paid social (PPC)
- Team leadership & workflow management
References
References available upon request.
Timeline
Marketing Manager
Sydenhams LTD
2025.05 - Current
Marketing Executive
Sydenhams LTD
2024.05 - 2025.05
Marketing Assistant
Sydenhams LTD
2022.04 - 2024.05
Social Media Account Manager
3rive
2021.09 - 2022.04
Visual Merchandiser
H&M
2018.07 - 2021.09
Visual Merchandiser
Debenhams
2017.07 - 2018.07
Freelance Ecommerce Stylist Assistant
Burberry
2016.08 - 2016.10
Bachelor of Arts - Fashion Media and Marketing
University of Winchester
2014.09 - 2016.09
3 A-Levels - English Literature, Media Studies & Photography
Twynham Sixthform
2012.09 - 2014.07
12 GCSE's - English, Maths, & Triple Science
The Grange School
2007.09 - 2012.07