Summary
Overview
Work history
Education
Skills
References
Timeline
Generic
Kiera Barton

Kiera Barton

Bournemouth,United Kingdom

Summary

Driven marketing professional with a flair for creativity and strategic planning, bringing strong analytical skills and exceptional communication abilities. Proven talent in brand management and digital marketing, capable of leading cross-functional teams to deliver innovative campaigns. Ready to drive impactful marketing initiatives that enhance brand visibility and growth.

Overview

9
9
years of professional experience
9
9
years of post-secondary education

Work history

Marketing Manager

Sydenhams LTD
Bournemouth, England
05.2025 - Current
  • Lead marketing for a £84M business with 30+ Builders Merchants and 7 Kitchen & Bathroom showrooms, managing a team of three.
  • Managed all marketing channels, including social media, email campaigns, paid ads, print, radio, in-branch promotions, and more.
  • Increased e-commerce revenue month-on-month through targeted campaigns and implementing a new CRM system.
  • Optimised PPC and paid social spend, improving ROI across digital channels.
  • Directed content creation to grow organic reach and boost paid campaign performance.
  • Negotiated with external agencies and media partners to secure the best value.
  • Streamlined team workflows, improving efficiency and output across projects.
  • Delivered integrated campaigns that drove store traffic and web traffic and improved overall brand visibility.

Marketing Executive

Sydenhams LTD
Boscombe
05.2024 - 05.2025
  • Direct comprehensive marketing strategy spanning social media, email campaigns, and print advertising while maintaining key stakeholder relationships.
  • Developing and challenging the status quo. Encouraging modernisation, pushing forward, adapting processes, and aiming higher.
  • Played a key role in the successful launch of the company’s e-commerce website, directly contributing to £280K+ in sales within the first 10 months (October 2024 – August 2025) through effective web development and content strategy.
  • Continue to oversee website management (Magento & MODX), ensuring seamless content updates and marketing material compliance across all channels to support ongoing growth.
  • Guide the Marketing Assistant and Graphic Designer in executing integrated campaigns and maintaining brand consistency across print and digital platforms.

Marketing Assistant

Sydenhams LTD
Bournemouth, Dorset
04.2022 - 05.2024
  • Managed and produced content across all social media platforms, growing brand presence and engagement.
  • Developed and executed a targeted email marketing strategy, creating campaigns that boosted customer retention and sales.
  • Maintained and optimised the customer database to enhance segmentation and improve the effectiveness of marketing efforts.
  • Contributed to creative brainstorming sessions, generating fresh and innovative campaign concepts.
  • Oversaw online and print advertising campaigns that successfully drove increased website visits and in-branch traffic.

Social Media Account Manager

3rive
Branksome
09.2021 - 04.2022
  • Led social media campaigns across platforms, optimised content strategy and enhanced brand engagement through data-driven decisions and audience analysis.
  • Streamlined content creation workflow for 25+ clients, implementing data-driven social media strategies across multiple platforms while delivering monthly performance reports, with a focus on organic social.
  • Analysed social media metrics, tracked performance indicators and adjusted content strategies to maximise reach and engagement rates.
  • Coordinated with client marketing teams to align social media content with brand objectives, ensuring consistent messaging across all channels.
  • Maintained detailed content calendars, scheduled posts and monitored community engagement while ensuring brand voice consistency.

Visual Merchandiser

H&M
Poole
07.2018 - 09.2021
  • Developed and executed visual merchandising plans to enhance product visibility and drive sales growth.
  • Transformed store layouts, optimising customer experience through innovative display solutions.
  • Analysed store traffic patterns, improving product placement and shopping flow.
  • Coordinated window displays and in-store presentations, aligning with brand standards and local preferences.

Visual Merchandiser

Debenhams
Bournemouth
07.2017 - 07.2018
  • Conducted regular competitor research to stay ahead of market trends.
  • Assisted in inventory management, maintaining adequate stock levels on the shop floor.
  • Liaised with the marketing team for a cohesive brand message across all platforms.
  • Coordinated with the sales, management, and head office team for consistent brand presentation.

Freelance Ecommerce Stylist Assistant

Burberry
London
08.2016 - 10.2016
  • Collaborated with luxury fashion teams to curate digital styling solutions, enhancing online customer experience and product presentation.
  • Participated in virtual styling sessions and product photography, ensuring precise alignment with Burberry's premium brand guidelines.
  • Partnered with e-commerce teams to streamline product presentation workflows and enhance digital shopping experiences.

Education

Bachelor of Arts - Fashion Media and Marketing

University of Winchester
Winchester
09.2014 - 09.2016

3 A-Levels - English Literature, Media Studies & Photography

Twynham Sixthform
Christchurch
09.2012 - 07.2014

12 GCSE's - English, Maths, & Triple Science

The Grange School
09.2007 - 07.2012

Skills

  • Marketing strategy & budget management
  • Multi-channel campaign execution
  • Social media management
  • Email marketing & automation
  • Digital & print advertising
  • Content creation & copywriting
  • Website & CMS management (Magento, MODX)
  • SEO & web optimisation
  • Data analysis & reporting
  • Brand development & positioning
  • Stakeholder engagement & communications
  • Paid search & paid social (PPC)
  • Team leadership & workflow management

References

References available upon request.

Timeline

Marketing Manager

Sydenhams LTD
05.2025 - Current

Marketing Executive

Sydenhams LTD
05.2024 - 05.2025

Marketing Assistant

Sydenhams LTD
04.2022 - 05.2024

Social Media Account Manager

3rive
09.2021 - 04.2022

Visual Merchandiser

H&M
07.2018 - 09.2021

Visual Merchandiser

Debenhams
07.2017 - 07.2018

Freelance Ecommerce Stylist Assistant

Burberry
08.2016 - 10.2016

Bachelor of Arts - Fashion Media and Marketing

University of Winchester
09.2014 - 09.2016

3 A-Levels - English Literature, Media Studies & Photography

Twynham Sixthform
09.2012 - 07.2014

12 GCSE's - English, Maths, & Triple Science

The Grange School
09.2007 - 07.2012

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Kiera Barton