Khanyisile Pakkies
Johannesburg ,Gauteng
Summary
Strategic and execution-focused marketing professional with extensive experience leading integrated campaigns for complex, highly regulated brands across financial services, healthcare, and FMCG. Proven ability to translate business strategy into impactful, customer-centric marketing solutions that drive acquisition, engagement, and utilisation. Strong agency background with deep expertise in stakeholder management, product communication, campaign governance, budget control, and cross-functional collaboration. Calm, commercially minded leader with a strong bias for action, delivery excellence, and continuous improvement.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
Work History
Integrated Account Manager
Joe Public United
Johannesburg , South Africa
07.2021 - 12.2024
- Led the delivery of integrated marketing campaigns across digital, social media, and TV (ATL) for blue-chip FMCG, healthcare, and financial services brands.
- Acted as the primary liaison between clients and internal teams including strategy, creative, production, media, finance, and traffic.
- Translated client business objectives into clear briefs and actionable work streams across multiple stakeholders.
- Managed complex projects within regulated environments, ensuring compliance, brand integrity, and consistency.
- Supported retainer management and developed out-of-scope budgets in collaboration with production teams.
- Oversaw quality control of all deliverables and prepared regular performance reports for leadership.
- Key Accounts: Nestlé Maggi, Netcare Group, Netcare Plus, Netcare Appointmed, Nedbank CIB, Nedbank Commercial Banking.
Account Executive
McCann1886
Johannesburg , South africa
10.2018 - 06.2021
- Ensured end-to-end execution of integrated marketing campaigns by aligning client objectives with internal strategy and creative teams.
- Consulted with clients to translate business requirements into clear campaign deliverables.
- Managed campaign budgets, tracking over-burns/under-burns and motivating for additional budget when required.
- Created detailed quarterly reconciliations and internal time-tracking reports for financial accountability.
- Collaborated with finance to ensure CEs were approved, supplier POs issued, and invoices sent timeously.
- Worked closely with traffic to allocate resources and develop realistic project timelines.
- Key Accounts: Nestlé Cremora, Cipla, Harvest Time, Lillets.
Marketing Assistant
Rea Vaya
Johannesburg, South Africa
04.2017 - 09.2017
- Supported the marketing team in daily administrative tasks and organised marketing events.
- Collected data from marketing campaigns and conducted annual surveys and market analysis.
- Developed new social media campaigns and assisted in creating promotional presentations.
- Liaised with stakeholders and assisted in report writing and campaign strategy research.
Education
Bachelor of Business Administration - Marketing management & Business management
Rosebank College
Johannesburg, South Afrcia 03.2014 - 04.2017
Core Skills & Expertise
- Product & Integrated Marketing | Go-to-Market Strategy
- Financial Services & Regulated Environments
- Customer Segmentation & Value Proposition Development
- Digital, Social Media & ATL (TV) Campaigns
- Agency & Supplier Management | Stakeholder Leadership
- Budget Management, Forecasting & CE Governance
- Campaign Performance Reporting & Optimisation
Tools & Platforms
- Microsoft 365 (Excel, PowerPoint, Word)
- Monday.com | Slack | Microsoft Teams
- Campaign Reporting & Analytics Tools
- Workbook software
- Chase software
References
- Lwando Marambana | Business Unit Director – Penquin | 072 941 6106
- Deborah Whitlock | Marketing Director – The Up&Up Group | 079 314 9193
Timeline
Integrated Account Manager
Joe Public United
07.2021 - 12.2024
Account Executive
McCann1886
10.2018 - 06.2021
Marketing Assistant
Rea Vaya
04.2017 - 09.2017
Bachelor of Business Administration - Marketing management & Business management
Rosebank College
03.2014 - 04.2017