Khai Ashraf
Grays,Essex
Summary
An extremely detailed and organised event manager, consistently and successfully hosts events ranging from conferences, exhibitions to private receptions and large scaled corporate parties. His hardworking and passionate nature raises him to the top, backed by high conversion rates, repeated business, and positive post-event reports. As a job seeker with strong organisational and people skills, he is enthusiastic about contributing to team success and leading as a role model. He has developed a quality “sales ceremony” tactic and is motivated to further learn, grow, and excel in any event-based industry.
Overview
11
11
years of professional experience
Work history
Business Development and Events Manager
Bounce Ping Pong and Hijingo, State of Play
London, London
2022.09 - 2026.04
- Convert in-bound event enquiries into successful bookings valued up to £75,000 per event.
- Arranging and conducting venue show rounds for pre-event planning.
- Develop detailed run sheets and manage all events on-site with operations team, ranging from 200 delegate conferences to exhibition style events for up 500 guests, from conception to completion.
- Oversee and manage logistics alongside venue and building operations team with venue set up, catering, furniture and AV build.
- Evaluate event success and provide post event reports.
- Exceeded personal target of £1.3 million, and leading the team to £12 million revenue per year across 4 venues.
- Negotiate with suppliers to maximise event budgets.
- Develop brand new seasonal events menu and bespoke in-house lighting packages to maximise business opportunities.
- Develop seasonal campaigns and projects to boost specific events sales throughout the year.
- Liaising with 3rd party agencies to handle incoming event enquiries.
- Managed team of 3 staff, driving performance with motivational strategies to exceed sales targets.
Stylist
The Kooples
Canary Wharf, London
2022.01 - 2022.08
- Assisted high-profile clients in building genuine relationships to enhance customer relationship management.
- Supported upselling of premium brands to clients.
- Helped achieve sales targets through effective sales tactics while maintaining high customer service standards.
- Contributed to creation of personal selling ceremony to increase sales outcomes.
- Participated in bi-weekly training sessions covering various aspects of fashion to meet sales standards.
- Managed day-to-day stock and floor operations, including deliveries, transfers, and visual merchandising.
Performer
Resorts World Sentosa
Universal Studios Singapore, Singapore
2019.06 - 2021.08
- Performed in multiple roles from small scale meet and greets to theatre productions by attending daily rehearsals to perfect execution of dance movements.
- Performed jazz and hip hop routines in allocated shows.
- Performed to live audiences in excess of over 2000 guests.
- Taught street jazz classes of all types of trained dancers.
- Delivered dance workshops in zoom setting, focusing on development of adapting and performance.
Sales and Marketing Executive
DreamUs Edutainment Pte Ltd
Singapore, Singapore
2015.06 - 2018.12
- Supported marketing department with event planning (children and education fairs etc) and coordination, building and maintaining excellent working relationships with similar vendors to ensure successful collaboration and sales.
- Strategically created social media content for platform including Facebook and Instagram through posts or Instagram stories.
- Actively partnering with local social media influencers through sponsored posts, events and marketing collateral.
- Maintained company website, ensuring relevant, up-to-date content and membership information was available promote B2C sales
- Supported in logistics and admin required within all B2B transactions
Education
GCSEs - English, Sciences and Arts
Duman Secondary School
SingaporeA Levels - Biomedical Sciences
Ngee Ann Polytechnic
SingaporeSkills
- Confident and outgoing
- Excellent public speaking skills
- Sales driven
- Results oriented
- Outstanding customer service
- Passion for events logistics management
- Extremely organised
- Microsoft Word and Excel proficient
- MailChimp proficient
- Collins proficient
- Easol proficient
LANGUAGE
English (Master)
Malay (Proficient)
HOBBIES
Boxing, Dancing
CONTACT
- PHONE: +44 7508085504
- WEBSITE: www.linkedin.com/in/khairul-ashraf-6776b822a
- EMAIL: khairulashrafofficial@gmail.com
- Visa Status: Spousal Visa, Right To Live And Work In The UK
Timeline
Business Development and Events Manager
Bounce Ping Pong and Hijingo, State of Play
2022.09 - 2026.04
Stylist
The Kooples
2022.01 - 2022.08
Performer
Resorts World Sentosa
2019.06 - 2021.08
Sales and Marketing Executive
DreamUs Edutainment Pte Ltd
2015.06 - 2018.12
GCSEs - English, Sciences and Arts
Duman Secondary School
A Levels - Biomedical Sciences
Ngee Ann Polytechnic