Khadija Jabeen
Dundee,DND
Summary
Outreach and Training Officer with expertise in content creation, social media strategy and visual storytelling. Proven ability to enhance brand awareness and drive engagement through engaging multimedia content.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Outreach and Training Officer
University of Dundee
04.2024 - Current
- Wrote highly original and successful marketing copy to launch the Jalview software brand on LinkedIn and BlueSky.
- Produced engaging multimedia content including videos and infographics on YouTube to support digital marketing efforts.
- Monitored social media trends to enhance brand visibility and audience engagement.
- Gathered strategic insights from audience data and adjusted content strategies to improve performance metrics.
- Developed a communications strategy to ensure consistent but modern brand messaging across all social media platforms.
- Communicated insights and recommendations to stakeholders regularly using presentations and reports.
- Developed training materials to enhance user skills and knowledge of Jalview software.
- Facilitated onboarding sessions for new users to promote smooth adoption and integration with the software.
- Contributed to wider marketing, brand perception and business development efforts of the School of Life Sciences.
Community Science Researcher
Northumbria University
10.2018 - 10.2023
- Recruited more than 300 citizens from across England, Scotland, Northern Ireland and Wales for voluntary scientific analysis of their household pollution.
- Developed creative stories around dust and pollution for marketing materials aimed at incentivising citizen participation and bolstering recruitment rates.
- Conducted comprehensive literature reviews to support research initiatives and identify gaps in knowledge about dust, pollution and human health.
- Communicated scientific research using X, Instagram and email marketing.
- Translated complex science on pollution into actionable recommendations for public consumption.
- Analysed qualitative and quantitative data using advanced statistical software to derive scientific insights.
- Collaborated with interdisciplinary global teams to design citizen outreach efforts and facilitate knowledge sharing across projects.
Education
Ph.D. - Scientific Outreach (Earth And Environment)
Northumbria University At Newcastle Upon Tyne
Newcastle Upon Tyne, United Kingdom06-2024
Bachelor of Engineering (Hons) -
University of Birmingham
Birmingham, United Kingdom09-2015
Master of Science - Environmental Diagnosis And Management
Royal Holloway, University of London
Egham, United Kingdom09-2016
Skills
- Content creation
- Social media copywriting
- Content scheduling
- Visual storytelling
- Video production
- Social media strategy
- Brand awareness
- Marketing analytics
- Business development
- Adobe Creative Suite
Certification
- Digital Marketing and E-Commerce, Google - 2026 (Professional certificate)
- Documentary Storytelling, University College London - 2025 (Short course)
- Building Your Screenplay, University of Cambridge - 2025 (Short course)
- Body of the Earth: Embodied Documentary, IMPRINT Documentary Collective - 2024 (Short course)
- Press and Media, University of Dundee - 2025 (Official training)
- Social Media, University of Dundee - 2024 (Official training)
Timeline
Outreach and Training Officer
University of Dundee
04.2024 - Current
Community Science Researcher
Northumbria University
10.2018 - 10.2023
Ph.D. - Scientific Outreach (Earth And Environment)
Northumbria University At Newcastle Upon Tyne
Bachelor of Engineering (Hons) -
University of Birmingham
Master of Science - Environmental Diagnosis And Management
Royal Holloway, University of London