Kevin Masters
Summary
I'm a creative director who is currently working for BBH London. Previously I've worked in London and Sydney for a selection of top advertising agencies. My work is fully integrated across all media from TV to online content and activations. I've had experience working on brands from all over the world, including pan-asian, global campaigns and running the largest account in the UK.
Overview
18
18
years of professional experience
Work History
Creative Director
BBH
London
06.2021 - Current
- Running the Tesco creative account in the UK
- Working closely with key stakeholders including pitching work to Tesco CEO
- Delivering all campaigns for the brand including seasonal, purpose, quality and value across all media and social
- Hiring and mentoring creatives exclusively on Tesco and managing 10-20 creatives (including freelancers) according to workflow
- Delivering one of the most talked about Christmas campaigns of 2021 with uplift of positive sentiment and quality perception for the brand.
- Working on the launch of Stranger Things for Netflix
- Running the Weetabix account.
Group Creative Director
VCCP London
09.2018 - 05.2021
- Creating advertising campaigns across football, racing and online gaming for the UK/Ireland and develop close relationships with Paddy Power to define the direction of the brand
- Redesigned the creative process to suit the brand by developing a 'writers room' approach, then hiring and managing creatives/teams
- Using in-depth knowledge of football to create work with the goal of capturing the attention of every football fan in the country.
Career break
Volunteering
09.2017 - 03.2018
- Career break for 8 months to volunteer teaching in Colombia, get married and relocate back to the UK.
Senior Creative
Marcel Sydney
02.2016 - 08.2017
- Senior Creative Creating global campaigns for Tiger Beer and Australian market work for OPSM (opticians)
- Tiger Beer's Air-Ink was a global campaign which had activations in Sydney, London, New York, Singapore, Berlin and Hong Kong
- It was the subject of a TedTalk, featured in The Design Museum and won major awards including Cannes Gold, D&AD pencils and many more
- It also made Tiger Beer the fasted growing beer in the Heineken Group.
Senior Creative
HAVAS Sydney
09.2015 - 02.2016
- Created The Bottom 100 campaign for the UN
- The campaign gained free media all over the world (including Time Square) and was written about in many media outlets including CNN, NY Times and The Huffington Post.
Senior Creative
DDB Sydney
01.2014 - 08.2015
- Creative lead on VW/Skoda and working across other brands such as McDonalds and Telstra.
Creative
JWT London
09.2006 - 12.2013
- Joined JWT as a placement creative and in 7 years worked my way up to Board Level Creative
- Working on First Direct, , HSBC, Shell, Nestle, Kellogg, J&J, Nokia, Vodafone
- Global pitch wins for J&J World Cup and Pepsi IPL cricket sponsorships
- During this time I created HSBC's sponsorship of the Hong Kong sevens.
Education
Diploma of Higher Education - Advertising
Watford College
LondonSkills
- Creative concept development
- Working with planners to create briefs
- Brand development
- Mentoring creatives
- Creative team collaboration
- Creative strategy development
- Creative team leadership
- Collaborating with stakeholders
- Executing campaigns
- Collaborating with production
sections.external_links.name
Custom
References available upon request.
Accomplishments
My work has been shortlisted and awarded in national and international shows such as Cannes, D&AD, BTAA, Spikes Asia, Gunn Report, Campaign Big, Creative Circle, IPA Effectiveness and AWARD. The highlights being Gold, Silver and Bronze Lions at Cannes and 7 D&AD pencils across 5 different brands.
Timeline
Creative Director
BBH
06.2021 - Current
Group Creative Director
VCCP London
09.2018 - 05.2021
Career break
Volunteering
09.2017 - 03.2018
Senior Creative
Marcel Sydney
02.2016 - 08.2017
Senior Creative
HAVAS Sydney
09.2015 - 02.2016
Senior Creative
DDB Sydney
01.2014 - 08.2015
Creative
JWT London
09.2006 - 12.2013
Diploma of Higher Education - Advertising
Watford College
Similar Profiles
Jamie GiraudJamie Giraud
Team Lead at Campus Consortium/BBHTeam Lead at Campus Consortium/BBH
Lacy J. HeitmannLacy J. Heitmann
Ops Section Mgr I FT Comm, Assistant Vice President – Funds Transfer at Brown Brothers Harriman and Company (BBH)Ops Section Mgr I FT Comm, Assistant Vice President – Funds Transfer at Brown Brothers Harriman and Company (BBH)
Andrew HoerneckeAndrew Hoernecke
Cable Technician at BBH SolutionsCable Technician at BBH Solutions