Kevin Condron
Greenock,Inverclyde
Summary
Dynamic marketing leader with a proven track record at IBM, driving innovative strategies that generated over $1.6 billion in qualified opportunities. Expert in campaign execution and brand development, I excel in fostering customer relationships and delivering impactful results. Passionate about leveraging market analysis to fuel revenue growth and enhance brand visibility.
Overview
2026
2026
years of professional experience
Work History
Global Head of Marketing, Industrial, Energy & Consumer Sectors
IBM
- Current
- Responsible for IBM's marketing strategy for multiple industries including Manufacturing, Retail, Consumer Goods, Automotive & Energy.
- Responsible for revamping marketing strategy and global roll-out for Core Business Apps solution area (SAP, Microsoft). Generated $1.6b in qualified opportunities within 9 months.
- Industrial campaign generated over $4b in qualified pipeline over 4 years.
- Industrial campaign ('Model Factory') awarded prestigious Effie award in 2019.
- Regular facilitator in account planning sessions with top accounts around the world.
Head of Marketing, Industrial, Europe
IBM
- Defined marketing strategy and led execution across the European market.
- Devised and executed campaigns to deliver business impact and results.
- Collaborated with Education team to create seller enablement program to build key skills.
- Created program to leverage social media and IBM subject matter experts to amplify key messages and raise the experts' social eminence.
Head of Marketing, x86 & Pure Systems, Europe
IBM
- Defined and led on all marketing aspects across Europe for key hardware product division.
- Managed partner marketing budget of over $8m per annum.
- Led the launch of a new hardware platform (Pure Systems) and subsequent campaign, generating over $1b in opportunity.
- Marketing programs achieved 107% of win revenue and 130% of pipeline targets.
- Managed marketing relationships with key partners including Intel, VMware, QLogic & RedHat.
- Developed Business Partner program in conjunction with Intel that delivered 15 consecutive quarters of over-performance (compared to channel overall).
- Implemented channel program to help grow IBM revenue from High Performance Computing market. Achieved 10% growth within the first 12 months in highly competitive market.
- Responsible for defining marketing organisation and strategy for sale of this division to Lenovo.
Manager of Channels Marketing, Northeast Europe
IBM
- Established effective co-marketing programme with IBM's Business Partners across the region.
- Implemented major process improvements to co-marketing program.
- Devised and implemented management system to reduce major backlog in Business Partner reimbursements. Backlog reduced by 87% within 12 months.
- Managed EMEA presence at global Business Partner conference.
Director of Business Development
Indigo Lighthouse Group Limited
- Member of the company’s senior management team and Member of the Board.
- Responsible for identification of expansion opportunities & new revenue streams.
- Responsible for development of company brand through all marketing and PR activities.
- Led campaign resulting in winning of International category at Glasgow Business Awards.
Head of Marketing & Channels, Public Sector North Region
IBM
- Responsible for all aspects of marketing strategy for the Public Sector, a key market for IBM.
- Achieved 462% of target for marketing-influenced revenue in 2003 and 121% in 2004.
- Achieved 3844% of target for marketing-influenced opportunity in 2003 and 158% in 2004.
Manager of Solutions Marketing Strategy, EMEA
IBM
- Devised IBM's strategic alliance marketing plan for EMEA with revenue target of $2B.
- Responsible for defining and driving IBM's board-level focused solutions marketing strategy.
- Led IBM's extended marketing team and focus on Enterprise Application Solutions. This involved close co-operation with strategic partners such as SAP, JD Edwards and PeopleSoft.
- (6 months assignment)
Manager of Marketing, B2B Solutions
IBM EMEA
- Created and led marketing team focused on Supply Chain, Procurement and e-commerce opportunity areas. Achieved 114% of business targets in 2001.
- Devised, managed execution of and chaired the inaugural Chief Procurement Officers Summit for IBM with over 150 CPOs attending from across Europe.
Manager of Marketing, Business Intelligence Solutions
IBM EMEA
- Executive business leader and sponsor of major integrated marketing campaign across EMEA.
- Total marketing budget over $9 million. Achieved 200% of revenue target within 12 months.
- Devised and executed highly successful series of briefings aimed at senior business contacts in key accounts. Generated over $63 million revenue and sales conversion rate of 48%.
- Successfully implemented programme to generate 100 new customer references in 2 years.
- Managed major EMEA-wide PR program. Increased press favourability by 4 pts (1999-2000).
Marketing Manager, Business Intelligence Solutions, System/390, EMEA
IBM
- Devised and launched a series of offerings aimed at the mainframe market. These leading-edge offerings were subsequently adopted by IBM worldwide.
- Developed branding for IBM's activity in mainframe division. Again, this was adopted globally.
- Devised and implemented an internal awareness and education campaign to raise awareness and knowledge of IBM's Business Intelligence capabilities.
Marketing Specialist, Mainframe Division
IBM UK
- Managed the customer communications for the launch of the OS/390 operating system. Within 6 months of launch the UK had the highest levels of customer awareness in Europe.
- Created and executed marketing campaign for IBM's data management products. Achieved response rate of over 10% overall and 17% in high value target group (market average < 2%).
- Devised highly targeted communications plan for IBM's data management portfolio. Gained global approval and funding. Persuaded IBM's then CEO, Lou Gerstner, to endorse and feature in communications strategy.
Marketing Specialist, Expatriate Management Services
IBM
- Managed entire marketing process - from initial concept to marketing launch - of a consultancy-based service for expatriate management across EMEA.
- Sole responsibility for product definition, research and development, branding, collateral development and design, announcement plans and customer events.
- Managed launch event attracting over 50 senior HR managers from major blue chip companies.
Education
Honours degree (2i) - History
University of Stirling
Post-graduate diploma - Marketing
Chartered Institute of Marketing
Post-graduate certificate - Marketing Management
Chartered Institute of Marketing
Post-graduate diploma - Personnel Management
Inst of Personnel & Development
Post-graduate certificate - Professional Management
University of Portsmouth
Skills
- Marketing strategy
- Campaign execution
- Brand development
- Revenue generation
- Market analysis
- Customer relationship
Hobbies and Interests
Qualified football coach (Football Association, level 2), Enjoy a wide range of sports – especially golf and football, Other interests include cooking, gardening and a wide range of music.
Affiliations
- Lay Member, Court of the University of Stirling
- Chairman, Horndean Hawks Football Club
- President, Stirling University Sports Union
- Honorary President, The University of Stirling
- Marketing Consultant, Caritas Salford foster charity (pro bono)
Timeline
Global Head of Marketing, Industrial, Energy & Consumer Sectors
IBM
- Current
Head of Marketing, Industrial, Europe
IBM
Head of Marketing, x86 & Pure Systems, Europe
IBM
Manager of Channels Marketing, Northeast Europe
IBM
Director of Business Development
Indigo Lighthouse Group Limited
Head of Marketing & Channels, Public Sector North Region
IBM
Manager of Solutions Marketing Strategy, EMEA
IBM
Manager of Marketing, B2B Solutions
IBM EMEA
Manager of Marketing, Business Intelligence Solutions
IBM EMEA
Marketing Manager, Business Intelligence Solutions, System/390, EMEA
IBM
Marketing Specialist, Mainframe Division
IBM UK
Marketing Specialist, Expatriate Management Services
IBM
Honours degree (2i) - History
University of Stirling
Post-graduate diploma - Marketing
Chartered Institute of Marketing
Post-graduate certificate - Marketing Management
Chartered Institute of Marketing
Post-graduate diploma - Personnel Management
Inst of Personnel & Development
Post-graduate certificate - Professional Management
University of Portsmouth
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