Kevin Butler

Collaborated with education team to deliver impactful educational programmes for customers and stakeholders.

• Contributed to internal initiatives that enhanced medical education across multiple departments.
• Contributed to the achievement of the 'High Impact Players Award' for 2020.
• Facilitated the establishment of a sales enablement function for training new and seasoned sales professionals.
• Helped develop analytics tools to assess effectiveness of educational initiatives.
• Facilitated engagement with key opinion leaders in surgical specialties to strengthen educational outreach.
• Participated in creating educational events to train healthcare professionals on endoscopy products.

Brand Manager with portfolio responsibility for Stryker Sports-Med products within Europe.

• Facilitated productive meetings for brainstorming innovative branding concepts.
• Developed creative marketing campaigns to enhance brand visibility.
• Managed relationship with key stakeholders, strengthening the company image.
• Led cross-departmental teams for successful product launches.
• Conducted comprehensive competitor analysis to stay ahead of market trends.
• Oversaw budgeting process to maximise profitability.

Employed in a new role to support the launch and product management of Stryker's Sports-Medicine portfolio. Main tasks and responsibilities were as follows:

• Assisted in setting up sports-medicine instrument kits and supported kit team in maximising kit profitability.
• Collaborated with team to develop a network of key opinion leaders in the country.
• Facilitated training sessions for sales force on sports-medical anatomy and physiology procedures and products.
• Aided in establishing a marketing strategy for sports-med products aimed at the UK sales force.
• Contributed towards the achievement of annual sales budgets during tenure.

• Oversaw territory sales strategy for company products, prioritising arthroscopic procedural and capital items.
• Achieved consistent overachievement of sales targets, culminating in recognition as international winner of vitality sales in 2007.
• Secured fourth place internationally in 2008 for territory manager sales performance, earning an invitation to the President's Council trip to Puerto Rico.
• Won the Vitality Index for New Products award, winning a safari holiday to South Africa

• Collaborated with design team in creating visually appealing promotional materials, attracting more prospects.
• Identified potential market opportunities through extensive market research and analysis.
• Ensured compliance with latest industry regulations while conceptualizing marketing campaigns.
• Devised creative content for advertising purposes, increasing consumer engagement.

• Successfully completed specialist training in survival equipment for Fleet Air Arm, enhancing operational readiness.
• Effectively attended leadership and management courses.
• Extensively travelled while deployed on HMS Invincible, including time in the Adriatic during the Bosnia war.
• Passed survival courses in Germany and UK, contributing to team preparedness.]
• Professionally qualified to Petty Officer level, advancing fleet objectives.
• Embarked on professional sales and marketing career after fulfilling naval service.