KEVIN BOANTI

• Delivered data-driven CRM strategies that fueled year-on-year revenue growth and boosted customer engagement.
• Implemented CRM software to streamline tracking, improve operational efficiency, and enhance customer lifecycle management.
• Developed and maintained advanced segmentation rules to enable precise targeting.
• Analysed customer behavior to inform personalisation strategies and optimise campaign performance.
• Partnered with cross-functional teams to align CRM initiatives with broader business goals, boosting sports participation and engagement across the UK.
• Led email campaigns powered by STO and segmentation, achieving standout results:

o Newsletter (Quarterly) – 74.98% open rate | 27.47% CTR

o Safeguarding (Quarterly) – 74.89% open rate | 17.44% CTR

o Venue Monthly (Monthly) – Open Rate: 66.12% | CTR: 8.51%

o Venue Registration (Yearly) – 70.40% open rate | 32.64% CTR

o Contributed to £1.52M in revenue for Venue Registration in 2024 (up from £1.47M in 2023), alongside a 24% rise in registered organisations (3,374 vs. 2,723).

• Analysed customer lifecycles and implemented CRM activities to increase purchase frequency and engagement.
• Monitored and reported on KPIs, ensuring alignment with company growth goals.
• Assisted in developing marketing strategies to enhance sales and revenue.
• Supported CRM operations across various channels, including email, apps, and push notifications.
• Created targeted outreach campaigns, generating leads and improving brand perception.
• Identified, tested, and scaled new growth opportunities based on customer behavior insights.
• Designed and optimised CRM campaigns to drive revenue and engagement.
• Worked with data scientists to integrate operational decisions with machine learning models.
• Applied data segmentation techniques for precise customer targeting and communication.
• Utilized HTML knowledge to enhance email marketing campaigns and improve deliverability.
• Developed and executed digital communication plans to ensure the right messaging for each customer segment.
• Conducted regular follow-ups to maintain high customer satisfaction and proactively resolve issues.
• Strengthened customer loyalty by delivering personalised and engaging service experiences.

• Developed a systematic process for measuring customer requirements and enhancing satisfaction tracking.
• Managed a portfolio of key accounts, ensuring client retention and creating long-term partnerships.
• Monitored and optimised customer lifetime value strategies to maximize profitability.
• Designed and executed CRM initiatives to improve customer retention and loyalty.
• Collaborated with the product team to refine customer journeys and enhance onboarding communications.
• Analysed and reported on campaign performance, focusing on traffic, conversion, and retention.
• Proactively addressed customer concerns, leading to improved satisfaction ratings.
• Managed key accounts, ensuring client retention and fostering long-term partnerships.
• Implemented CRM software to streamline customer interaction tracking and follow-ups.

• Collaborated with clients to identify needs and develop solution-oriented campaign themes.
• Optimised social media presence, increasing engagement and follower growth.
• Managed project deadlines and ensured timely completion of marketing initiatives.
• Maintained a 100% accuracy rate in data entry and reporting.
• Consistently exceeded sales targets and key performance indicators (KPIs).
• Increased brand visibility through strategic marketing campaigns and promotional events.
• Organized impactful product launches that generated buzz and reinforced brand identity.
• Led a team of junior brand ambassadors, creating a results-driven and positive work environment reinforcing existing brand equity.

• Entered marketing data into spreadsheets and assisted in creating financial and data reports for marketing managers.
• Supported marketing executives in organising various projects and initiatives.
• Conducted regular follow-ups with customers to ensure the highest level of satisfaction and address any potential issues proactively.
• Delivered research findings through written reports and verbal presentations.
• Strengthened client relationships through excellent customer service skills.
• Conducted regular follow-ups to ensure customer satisfaction and proactively addressed concerns.
• Enhanced customer loyalty by delivering personalised service experiences tailored to individual preferences.