Summary
Overview
Work history
Education
Skills
Volunteer Experience
Timeline
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Kerry Pollock

Kerry Pollock

Summary

I am a dedicated journalist with extensive experience across the sports industry, specialising in sourcing, producing, and presenting high-quality multimedia content.

I work confidently across digital, broadcast, and social platforms, consistently delivering accurate, engaging, and audience-focused stories. As a self-shooting reporter, I bring strong technical ability, editing both audio and visual material while managing the full production process from concept to delivery.

My experience reporting live on location has strengthened my ability to work under pressure, react quickly to developing stories, and maintain a high editorial standard in fast-paced environments.

In addition to broadcasting and presenting, I have a strong background in creating impactful digital and social media content. My work has contributed to increased audience engagement, improved reach, and strengthened online presence through creative storytelling, timely updates, and platform-specific strategies.

Overview

4
4
years of post-secondary education
5
5
years of professional experience

Work history

Senior Social Media & Marketing Executive

MB Media
Edinburgh
2025.12 - Current
  • Coordinated public relations efforts, enhancing company reputation.
  • Conducted thorough market analysis, identifying key target audiences.
  • Planned and executed events to promote new products.
  • Orchestrated viral marketing campaigns to enhance online presence.
  • Created social media content for brands such as Worked closely with Virgin Hotels, Hilton Hotels, GM Spirits, Hibernian Football club.

Freelance Sports Reporter

Radio Clyde
2025.11 - Current
  • Reported live on air at matches in the Scottish Premiership.
  • Delivered precise match updates, which included key moments and incidents of the match.
  • Conducted interviews after matches with managers and players, getting their immediate reactions.
  • Edit audio interviews to be turned around quickly to be played on air.

Freelance

BBC Scotland
2025.11 - 2026.08
  • Posted updates on BBC’s live feed page as games unfolded.
  • Relay players’ commentary onto BBC website from TV to provide a clearer picture of the game for viewers following online.
  • Transcribe managers and players quotes as they are happening for online purposes.

Freelance Trackside Reporter

WSL
2025.08 - Current
  • Conducted in-depth player interviews for unique content creation for WSL social channels.
  • Interacted with fans during halftime intervals.
  • Worked closely with photographers and videographers for pre and post-match interviews.

Football Reporter

PLZ Soccer
2022.01 - 2025.01
  • At PLZ Soccer, I covered the SPFL every weekend, delivering clear match previews, live updates and post match analysis on camera. I also conducted interviews with managers and players, editing the content for online distribution.
  • Hosted weekly live and pre recorded shows featuring topical guests, driving engaging discussions on current trends.
  • Frontline coverage of Scotland at Euro 2024 in Germany, plus on-the-ground reporting on Scottish clubs as they competed in UEFA competitions across Europe.
  • Additionally, I have conducted one to one interviews with managers and players in both SPFL and SWPL.
  • A personal highlight would be, conducting and directing a mini-doc on Falkirk Football Club’s journey to the Premiership.

Education

Bachelor of Arts Degree - Journalism

Edinburgh Napier University
2017.01 - 2021.01

Skills

  • Reporting
  • Presenting
  • Comfortable in fast-paced environments
  • Writing news stories and bulletins
  • Editing audio and visual footage on Adobe Premiere Pro
  • Creating graphics on Adobe Photoshop
  • Operating Sony F6 camera
  • Creating and producing online content for global brands

Volunteer Experience

  • Hibernian Football Club, Voluntary Player Liaison, 2021-08, 2022-02, Ensured players were taken to pre and post match press conferences on time., Liaised between the media and club to arrange meetings/press conferences both online and in person., Posted and edited team news on match days., Conducted in-house interviews with players and managers for the club magazine that was published every quarter.
  • Hamilton Football Club, Voluntary On Screen Presenter, 2021-07, 2022-02, Presented ‘Accies TV’ for the clubs women’s team., Conducted pre and post match interviews with club manager and players., Wrote match reports for club websites.

Timeline

Senior Social Media & Marketing Executive

MB Media
2025.12 - Current

Freelance Sports Reporter

Radio Clyde
2025.11 - Current

Freelance

BBC Scotland
2025.11 - 2026.08

Freelance Trackside Reporter

WSL
2025.08 - Current

Football Reporter

PLZ Soccer
2022.01 - 2025.01

Bachelor of Arts Degree - Journalism

Edinburgh Napier University
2017.01 - 2021.01
Kerry Pollock