Kerry Laidlaw
CHELMSFORD,Essex
Summary
Experienced strategist with a successful track record of aligning technology and stakeholders. Through expertise in Salesforce, Salesforce Marketing Cloud, Digital Event platforms and BI, I can provide the best strategy for our clients while driving ROI.
Passionate DE&I champion for disability, parent carers and neurodiversity
Overview
18
18
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Automation and Strategy - Snr Associate
J.P. Morgan
London
01.2021 - Current
- EMEA Digital marketing and event strategist. Using data and stakeholder engagement to drive email engagement and event attendance.
- Analysed large datasets, drawing meaningful conclusions and providing actionable recommendations in easy to read visualisations.
- Generated weekly reports, detailing findings and advising recommendations for strategic decision making.
- Managed database and customer management system programs to maintain accurate records.
- Streamlined multiple plans and dependencies across range of teams into single overarching perspectives and plans.
- Acted as single point of contact for internal stakeholders.
- Performed regular training seminars to multiple stakeholders of all levels to improve user adoption. As well as the creation of tip sheets and training documentation.
- Championed changes within organisations and communities through awareness campaigns and the creation of a parent carer workshop.
Senior Business Analyst - Associate
J.P. Morgan
London
05.2013 - 01.2021
- Maximised project ROI, performing user acceptance testing (UAT) to validate user requirements and expectation.
- Planned and managed business optimisation projects to boosting profitability.
- Developed innovative methods to elevate customer satisfaction.
- Designed and developed analytical data structures.
- Wrote and maintained technical and functional specifications to document database intentions and requirements.
- Conducted user training on database systems, developing and implementing user-friendly training materials to enhance understanding.
- Adoption and change management.
- Upheld quality excellence by monitoring and correcting work, delivering projects on time and to meticulous standards.
Reconciliation Anayst
State Street
London
10.2005 - 05.2013
- Prepared and reconciled custody and 3rd party lending loan reports.
- Investigated on-loan vendor contract comparison reconciliations.
- Completed internal and external collateral reconciliations.
- Cash Account reconciliations across multiple currencies
Education
Bachelor of Science - Psychology
University of East London
London 09.2000 - 05.2003
Introduction to Securities and Investment - Economics
Securities & Investment Institute
London 10.2006 - 10.2006
Skills
- Data Analytics
- Campaign management
- Database Management
- Digital marketing
- Training and development
- Analytical problem solving
- Project planning and development
- Advanced Excel, Powerpoint
Timeline
Marketing Automation and Strategy - Snr Associate
J.P. Morgan
01.2021 - Current
Senior Business Analyst - Associate
J.P. Morgan
05.2013 - 01.2021
Introduction to Securities and Investment - Economics
Securities & Investment Institute
10.2006 - 10.2006
Reconciliation Anayst
State Street
10.2005 - 05.2013
Bachelor of Science - Psychology
University of East London
09.2000 - 05.2003
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