Summary
Overview
Work history
Education
Skills
Accomplishments
Timeline
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Kerri Ayling

Epsom,Surrey

Summary

A Senior Account Manager with 12+ years' experience delivering commercial growth and exceptional client service across education and travel sectors. Proven success in developing strategic partnerships, launching high-impact learning programmes, and driving cross-sell and up-sell initiatives. Energetic, relationship-focused, and passionate about enabling individual and organisational development.

Overview

12
12
years of professional experience
6
6
years of post-secondary education

Work history

Senior Account Manager

Corndel
London
09.2022 - 06.2025
  • Proactively identified new business opportunities through market insight, stakeholder mapping, and targeted outreach.
  • Initiated cold and warm outreach to build senior-level relationships, positioning Corndel as a full-service learning and development partner.
  • Led discovery sessions and asked high-impact, insight-led questions to uncover business pain points, enabling tailored solution design and deeper engagement.
  • Built commercial cases aligned to client priorities, resulting in multi-programme partnerships and significant account growth.
  • Delivered compelling proposals and presentations in collaboration with cross-functional teams.
  • Planned and executed client onboarding and launches, ensuring timely delivery and long-term success.
  • Developed communications strategies to boost learner engagement and showcase programme value.
  • Produced impactful account reports and insights to support strategic decisions.
  • Recognised for expanding accounts from single to multi-programme engagements, positioning Corndel as a trusted partner.

Key Account Manager

Club Med UK
London, England
06.2018 - 06.2022
  • Strategically grew trade revenue across the UK and Scandinavia, managing top-performing B2B, B2C, and B2B2C accounts.
  • Identified and developed new MICE (Meetings, Incentives, Conferences, and Events) opportunities to accelerate revenue in high-potential markets.
  • Led commercial partnerships and marketing initiatives, including high-profile brand collaborations such as Wolverhampton FC.
  • Delivered sales training, public speaking engagements, and hosted global events to engage trade and MICE partners.
  • Spearheaded research and development projects to enhance product positioning and client engagement.
  • Achieved 2021 sales target, delivering 5% growth (+£500k) vs 2019 despite industry-wide COVID disruption between July 2017 and June 2018

Business Development Manager

Club Med South Africa
South Africa
07.2017 - 06.2018
  • Sourced new business and managed a portfolio of high-performing travel accounts across South Africa.
  • Delivered tailored sales training, hosted client events, and implemented commercial strategies to drive sustained revenue growth.
  • Grew account portfolio by 42% in 2018, generating £2.5M in new business and exceeding annual sales targets.
  • Increased sales by over 10% year-on-year, consistently surpassing performance goals through proactive account management and strong client relationships.

Branch Manager

Pentravel
South Africa
08.2015 - 06.2017
  • Oversaw all aspects of branch management, including sales, marketing, and performance appraisals
  • Boosted branch sales through client rapport and effective advertising campaigns
  • Upskilled staff through targeted training to enhance team capabilities

Travel Advisor

Pentravel
South Africa
02.2013 - 08.2015
  • Managed bookings, promoted travel products, and consistently achieved high sales targets
  • Handled client profiling, administration, and branding duties

Education

High School -

Kingsway High School
Durban, South Africa
01.2004 - 12.2009

Skills

  • Strategic account management
  • Commercial growth
  • Relationship-building
  • Stakeholder engagement
  • Upselling
  • Cross-selling
  • Communication skills
  • Presentation skills
  • Microsoft Office & CRM Systems
  • Competitor analysis
  • Public speaking and training delivery

Accomplishments

  • Successfully onboarded Barratt Redrow, delivering +£1.2M in revenue in year one through strategic onboarding and solution alignment
  • Onboarded Santander Corporate Investment Banking, securing £1M+ in new business in Q1 2025. Launched leadership development initiatives and scoped a full Data Academy for Q3 delivery.
  • Grew the Imperial College London account by 89.5% YoY, from £686k in 2024 to £1.3m in 2025, through strategic cross-sell and up-sell—expanding their portfolio with Data and Digital programmes
  • ·Played a key role in recovering and growing the Unilever data portfolio from competitors
  • Delivered £2M in new business and 25% sales growth in 2022, while launching a training programme for Club Med, later scaled internationally.

Timeline

Senior Account Manager

Corndel
09.2022 - 06.2025

Key Account Manager

Club Med UK
06.2018 - 06.2022

Business Development Manager

Club Med South Africa
07.2017 - 06.2018

Branch Manager

Pentravel
08.2015 - 06.2017

Travel Advisor

Pentravel
02.2013 - 08.2015

High School -

Kingsway High School
01.2004 - 12.2009

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Kerri Ayling