Summary
Overview
Work history
Education
Skills
Affiliations
Timeline
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Kenny Liddell  Business Manager

Kenny Liddell Business Manager

Dundee

Summary

I am a driven individual with a passion for business and the sports turf industry. My wide knowledge base and ability to communicate with various stakeholders allows me to support clients and work towards achieving their goals.

This along with a full and proactive understanding of all business operations allows me to grow the business with the customers at the heart of what we do.

Overview

22
22
years of professional experience

Work history

Assistant greenkeeper

Dukes Course, St Andrews / Blairgowrie Golf Club
01.2003 - 09.2005

Key Accounts Manager

Bayer Environmental Science
09.2005 - 01.2010

Working with one of the biggest manufacturers in the work in this role I was responsible for the distributor network covering Scotland and Ireland.

During my time with Bayer I developed a good understanding of the market as a whole and worked with key distributors on product development, sales growth and forecasting.

Sales Manager

Agrovista UK
01.2010 - 10.2014

I joined Agrovista who were one of my key customers while working with Bayer.

This move took me into a distributor business with the clear focus of building a sales ledger for them in Scotland where they had a poor presence.

Over the 4 year period I built a strong customer base and grew the business year on year.

I gained a very good understanding of different product groups that were important to my clients which reflects in our wide product base within the groGreen business.

Business manager

groGreen Ltd
10.2014 - Current
  • Overall responsibility for the groGreen business.
  • Key customer sales ledger - Over £1m
  • Working with manufacturers, technical sales specialists and customers in order to achieve their goals.
  • Overseeing day to day operations.
  • Making key decisions on strategy.
  • Product Portfolio Development.
  • Budget management.
  • Staff management.

Education

SVQ Level 3 - Greenkeeping

Elmwood College

BASIS - Amenity Turf

Professional Certificate in Marketing - Marketing

Chartered Institute of Marketing
Dundee

Skills

  • Excellent knowledge of Sports Turf & Amenity UK marketplace
  • Business and product development
  • Customer relations
  • Excellent people skills
  • Product knowledge
  • IT Skills - Xero, Unleashed, CRM
  • Financial management
  • Staff training and development

Affiliations

  • Triathlon
  • Social Golf

Timeline

Business manager

groGreen Ltd
10.2014 - Current

Sales Manager

Agrovista UK
01.2010 - 10.2014

Key Accounts Manager

Bayer Environmental Science
09.2005 - 01.2010

Assistant greenkeeper

Dukes Course, St Andrews / Blairgowrie Golf Club
01.2003 - 09.2005

SVQ Level 3 - Greenkeeping

Elmwood College

BASIS - Amenity Turf

Professional Certificate in Marketing - Marketing

Chartered Institute of Marketing
Kenny Liddell Business Manager