Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Interests
Golf player and Chess game
Timeline
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KENNEDY MUTANDIRO CIM, FCIM, MBA, MSc

Chartered Marketer & Fellow Member
London
KENNEDY MUTANDIRO CIM, FCIM, MBA, MSc

Summary

Proactive Chartered Marketer with expertise in developing, implementing and strengthening marketing plans. Offers analytical, proactive approach to revamping strategies to meet changing needs. Talent for directing creative efforts and brand engagement combined with history of surpassing objectives. Performance-driven marketing professional skilled in Brand / Product management from ideation, development, and leading successful product launches, and promotions. Well-versed in SEO, lead generation, content creation, social media audience engagement and performance management. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

31
years of professional experience
4
years of post-secondary education
1
Language

Work History

B-e.digital
London

Marketing Lead
01.2020 - Current

Job overview

  • Marketing Agency
  • Focused on B2B relationship management , delivered over 48 turnkey projects from client brief to certificate of completion in last three years
  • Worked through 8collaborating with clients and channel experts in setting cross channel media planning and strategy to develop list of goals that will direct most effective delivery of client goals
  • Worked to ensure media activation is seamless for all new and existing as well as conducting regular checks on performance to know how we're tracking, providing agency with ability to course-correct quickly if it's necessary
  • Continuously play central role on new business project, including ability to interpret client brief and ensure that agency output matches
  • Team participation, ranging from leading project to contributing to response to request for proposal (RFP).
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings
  • Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach

Care Consort Ltd
London

Head of Digital Marketing
04.2009 - 12.2019

Job overview

  • SaaS for Health & Social Care sector
  • Defined B2B clients and executed sophisticated, data-driven digital marketing strategies that resulted in increased customer revenue £33.4 million
  • Took full-funnel' approach to digital marketing, aiming to optimise across marketing channel mix (programmatic display/social/search)
  • Collaborated with internal Data & Analytics team to develop a roadmap of data and client targeting capability improvements
  • Built and executed UK wide brand marketing strategy using research and insights to inform positioning and messaging for key audiences through marketing team
  • Led internal communication strategy articulation of employee value proposition, collaborating with technology team to deliver effective internal marketing platforms with measurable engagement.
  • Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data
  • Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget
  • Leveraged MailChimp and AWeber to implement email campaigns and monitor performance
  • Monitored and analysed market and competitor metrics to inform digital marketing strategies
  • Mentored employees on industry best practises and job-specific marketing tasks to support quality deliverables
  • Planned and executed web, SEO, database marketing and social media advertising campaigns

Lakeside International Hotel Group

Hotel Operations Manager
05.2003 - 03.2009

Job overview

  • Oversaw day-to-day operations 241 room hotel staff of 65 employees.
  • Negotiated with vendors to obtain favourable rates for goods and services while maintaining good working relationships.
  • Event Management, 3000-seat venue, booked large groups for World Darts Championships, car shows, weddings, seminars, conferences, and other events, providing best available room rates.
  • Developed and implemented promotional strategies to increase occupancy.
  • Participated in financial activities such as setting room rates, establishing budgets, and allocating funds to departments.
  • Handled guest complaints and offered complimentary services to maintain high guest satisfaction rates.
  • Managed day-to-day operations of the lodging facility, scheduling staff, and overseeing budgets.
  • Planned and executed marketing activities to improve the property brand and increase revenue.
  • Established and upheld high standards, promoting great customer service and assistance to guests.

Standard Chartered Bank

Account Relationship Manager
09.1997 - 03.2003

Job overview

  • Corporate Banking
  • Developed client relationships to gain a thorough understanding of clients' business models, as well as excellent technical corporate banking skills and product knowledge, in order to provide high-level services to potential and existing corporate organisations
  • Nurtured relationships with prospective clients, working with the relationship management team to build and manage a £12bn portfolio of medium to large corporations
  • Portfolio growth responsibilities included increasing account numbers and revenue, as well as ensuring that clients received exceptional service
  • Pitch to senior corporate executives at the board level in order to win and bring on board the right type of new customers, as well as expand the relationship with existing customers
  • Worked across multi-functional teams to develop processes and best practises for the client relationship management function, particularly with the Onboarding, Compliance,
  • Operations, Support, Treasury, and Product and Trading teams, to keep client profiles up to the bank's standards
  • Participated actively in the development and improvement of client-facing tools, processes, and strategies, and developed a thorough understanding of client needs as well as how to best deliver.
  • Worked knowledge of multi-channel consumer marketing strategies with emphasis on direct marketing and online or interactive campaigns
  • Maintained holistic perspective of client relationships on day-to-day operational and strategic levels
  • Built and maintained relationships with new and existing clients while providing high level of expertise

Reckitt

Senior Brand Manager
02.1992 - 08.1997

Job overview

  • Consumer Goods Manufacturing
  • Earned the reputation of being smart, commercially savvy, brand passionate marketer, with a focus for driving brand growth
  • Managed a global brand that was and is still enjoyed daily in millions of households worldwide, part of a £4bn household powerhouse
  • Managed all aspects of the marketing mix from strategy to execution, developing compelling initiatives to build consumer & shopper engagement, brand penetration and loyalty in what was a highly competitive and busy category with multiple SKUs
  • This included developing the activation plan for the brand across all media, worked with internal stakeholders, customers, and agencies to deliver short-term and longer-term consumer marketing and innovation initiatives
  • The brand had an ambitious growth target to hit both for new and existing product development
  • Had great autonomy to make a substantial impact on the brand strategic and P&L ownership.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement
  • Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products
  • Organized and delivered training sessions for new product content and technological advancements

Education

University Of South Wales

MSc from Strategic Digital Marketing
09.2016 - 05.2017

University Overview

Nottingham Trent University

MBA
09.1999 - 04.2000

University Overview

Chartered Institute of Marketing

Post Grad Dip from Marketing
02.1992 - 05.1994

University Overview

Skills

MARKETING STRATEGYundefined

Accomplishments

Accomplishments
  • New Product Development from ideation to lunch resulted in surpassing the KPI of 33% of annual sales coming from products launched in the previous 3 years
  • Achieved Growth Marketing targets delivering double digit year n year by completing 48 turnkey projects from client brief to issuing certificate of completion on time and on budget.
  • Achieved 78% client approval on running Demand Generation for clients by introducing marketing software such Semrush, Spyfu, SpeedPPC , Mailchip, Get Response, Hubspot, LinkedIn Google Analytics for Adwords campaigns .
  • Lead a team of 15 staff members both full time and freelancers.

Affiliations

Affiliations

Fellow of the Chartered Institute of Marketing (FCIM)

Interests

Playing Golf and Chess

Golf player and Chess game

Golf player and Chess game

amateur golfer

Timeline

Marketing Lead
B-e.digital
01.2020 - Current
University Of South Wales
MSc from Strategic Digital Marketing
09.2016 - 05.2017
Head of Digital Marketing
Care Consort Ltd
04.2009 - 12.2019
Hotel Operations Manager
Lakeside International Hotel Group
05.2003 - 03.2009
Nottingham Trent University
MBA
09.1999 - 04.2000
Account Relationship Manager
Standard Chartered Bank
09.1997 - 03.2003
Senior Brand Manager
Reckitt
02.1992 - 08.1997
Chartered Institute of Marketing
Post Grad Dip from Marketing
02.1992 - 05.1994

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KENNEDY MUTANDIRO CIM, FCIM, MBA, MScChartered Marketer & Fellow Member