KENNEDY ADDY
London,Sydenham
Summary
Seasoned professional specialising in relationship management. Brings to table unique skill set that includes strategic client engagement, business development and team leadership. Committed to building long-term client relationships, resulting in consistent business growth and enhanced client satisfaction. Demonstrates excellent interpersonal communication and time management skills, ensuring superior customer service and effective team collaboration. Committed to leveraging these competencies to drive business success and foster long-term client relationships.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Retail Sales Manager
GCB Bank PLC, Ghana
Kumasi
06.2023 - Current
- Doubled branch's deposits from GHS43M to GHS 84M by year ended 2024.
- Achieved branch PBT of 113% against target in 2024
- Managed Relationship management team.
- Provided advisory services to meet financial objectives of retail customers
- Met monthly sales targets consistently through strategic planning and execution.
- Organised and conducted sales presentations to groups, clubs, associations, companies and other organisations
- Collaborated with other business units for cross-selling opportunities
- Ensured growth in retail deposit and credit portfolio.
- Participated in community activities to increase Bank's visibility and enhance new and existing business opportunities
- Represented Branch during external stakeholder engagements
- Ensured compliance with regulatory framework and guidelines as appropriate
- Developed strong relationships with regular customers, ensuring loyalty to brand.
Sales & Relationship Manager
GCB Bank PLC | Ghana
Kumasi
02.2018 - 06.2023
- Managed excellent customer relationships and effective Customer Account Management.
- Managed 50 customer calls per day.
- Moved branch from loss-making position in 2018 to current net profit position.
- Drove sales initiatives that resulted in increased market share.
- Managed complex client portfolios to maintain profitable relations.
- Delivered tailored solutions creating positive client experiences.
- Increased client retention, fostered trust and loyalty by resolving complaints efficiently.
Branch Manager
Capital Bank Ghana Ltd
Kumasi
10.2016 - 02.2018
- Built effective sales team to mobilize deposit of GHS18M in first 11 months of operation.
- Organised local marketing activities, boosting brand visibility within community.
- Liaised with clients, resulting in strong relationships and repeat business.
- Ensured branch met all regulatory requirements for safe operation.
- Led team meetings to foster communication and collaboration.
- Provided excellent customer service, securing client loyalty.
- Managed daily operations to ensure smooth running of branch.
- Spearheaded strategic planning and decision-making processes aligning with mission and stakeholder interests.
Relationship Manager
Unibank Ghana Limited
Kumasi
04.2014 - 10.2016
- Increased deposit portfolio by 45%
- Advised clients on financial strategies and tailored solutions to meet unique needs.
- Achieved revenue growth by adopting needs-based approach, engaging clients and securing new business opportunities.
- Developed marketing campaigns to attract new clients.
- Built and carefully managed loyal, profitable client bases.
Relationship Manager, Commercial Banking
Société Générale, Ghana
Sunyani
05.2013 - 04.2014
- Moved credit portfolio of branch from GHS8M to GHS18M in less than one year.
- Analysed customer feedback, made necessary improvements in service delivery.
- Managed complex client portfolios to maintain profitable relations.
- Implemented innovative ideas for better relationship management practices.
- Conducted proactive credit risk assessments and customer due diligence reviews for comprehensive understanding of clients.
Relationship Officer
Access Bank (Ghana) Plc
Sefwi Wiawso
03.2009 - 04.2013
- Regularly managed over 70 weekly customer visits.
- Prospected new accounts and ensured excellent existing customer relationship management
- Offered financial advisory services on banking needs of branch's clientele
- Met monthly targets.
- Liaised with Service and Operations Departments to get other transactions processed on behalf on customers
Education
BA Hons - Humanities
University of Ghana
09.2024
MBA - Strategic Management
Kwame Nkrumah University of Science and Technology
06.2006
Skills
- Excellent communication
- Team player
- Customer Relationship Management
- Excellent customer service
- Problem-solving
- Good presentation skills
- Sales techniques
Interests
- Music
- Coaching
- Football
Certification
Associate International Retail Banker| Retail Banking Institute | UK| 09/2024
Associate Member ,Chartered institute of Bankers, Ghana| 11/2018
References
References available upon request.
Timeline
Retail Sales Manager
GCB Bank PLC, Ghana
06.2023 - Current
Sales & Relationship Manager
GCB Bank PLC | Ghana
02.2018 - 06.2023
Branch Manager
Capital Bank Ghana Ltd
10.2016 - 02.2018
Relationship Manager
Unibank Ghana Limited
04.2014 - 10.2016
Relationship Manager, Commercial Banking
Société Générale, Ghana
05.2013 - 04.2014
Relationship Officer
Access Bank (Ghana) Plc
03.2009 - 04.2013
BA Hons - Humanities
University of Ghana
MBA - Strategic Management
Kwame Nkrumah University of Science and Technology
Similar Profiles
PRINCESS AGNES TETTEHPRINCESS AGNES TETTEH
Mobile Banker at Ghana Commercial Bank (GCB PLC)Mobile Banker at Ghana Commercial Bank (GCB PLC)
LORD DIVINE TAWIAH NARTEYLORD DIVINE TAWIAH NARTEY
Customer Enquiry Officer/Senior Personal Banker at GCB Bank Ghana PLC, MADELA PARK BRANCHCustomer Enquiry Officer/Senior Personal Banker at GCB Bank Ghana PLC, MADELA PARK BRANCH
Joel SackeyJoel Sackey
Customer Service Representative at GCB Bank PLCCustomer Service Representative at GCB Bank PLC
Carlene ClarkeCarlene Clarke
Cover Supervisor at Engage EducationCover Supervisor at Engage Education
Ramdeep GargRamdeep Garg
Production Trainer at Metro Performance GlassProduction Trainer at Metro Performance Glass