Kelsey Dunne
Summary
A dynamic and results-driven Events Manager with over 10 years of experience in planning, coordinating, and executing a wide range of events within the hospitality, entertainment, tech and corporate sectors. Proven track record in driving revenue growth through strategic sales initiatives, building strong client relationships, and delivering high-impact experiences. Adept at managing end-to-end event logistics, leading cross-functional teams, and ensuring seamless delivery under pressure. Recognized for a strong attention to detail, excellent communication skills, and a passion for creating memorable and commercially successful events. Seeking to bring energy, creativity, and business acumen to a forward-thinking organization.
Overview
11
11
years of professional experience
Work history
Marketing Business Partner- Events
iSAMS by IRIS
06.2024 - Current
- Manage and execute the logistics of all events, including client user groups, exhibitions, conferences, seminars, and webinars.
- Increase brand awareness, drive competitive advantage, support customer retention, and produce long-term profitable growth across UK and international markets.
- Liaising with sales, marketing, and events teams to publicise and promote the event.
- Create and distribute comprehensive briefs to colleagues who will be participating in events, with detailed information about the event, its objectives, and any expectations or requirements from the participants.
- Gather feedback and data after an event, share summaries with key stakeholders, and use it to inform decisions and future plans.
- Liaising with key stakeholders from industry associations to ensure timely sign-up for exhibitions and preferred stand locations.
- Coordinating with suppliers, handling client queries, and troubleshooting on the day of the event to ensure that everything runs smoothly and within budget.
- Control expenses and allocate financial resources to reach budget goals.
- Generate new and innovative ideas for events, event promotion, and event management.
- Working within a budget for events and managing spending accordingly.
- Ordering and managing all exhibition equipment, merchandise, and printed literature across events, liaising with external agencies as required.
- Coordinating the creation and production of marketing literature for events, liaising with internal stakeholders, and external agencies as required.
- Conduct ongoing analysis of our competitors to identify the events at which they are attending, exhibiting, and sponsoring.
- Working in a B2B tech company environment.
- Use of Hubspot, Canva, standard Microsoft packages and Asana.
Senior Hospitality sales coordinator/Account manager
The Welsh Rugby Union
Cardiff
07.2021 - 09.2023
- Develop and implement sales strategies to attract businesses and organisations for events, hospitality packages, and sponsorship opportunities.
- Identify potential clients through research, networking, and referrals.
- Contributed to one-off sales target of £4 million.
- Maximise profits by creating hospitality packages with margins of 70%
- Meeting and exceeding sales targets and revenue goals by fulfilling contractual rights, and preserving maximum capacities.
- Account manages hospitality products accountable for sales of £508,400 per calendar year.
- Responsible for renewals by negotiating and maintaining key business and personal relationships.
- Upsell catering and beverage products, hitting budgets of up to £60k per event.
- Lead the sales team in delivering an excellent product to ensure a recurrence of custom.
- Manage an event day team of up to 25 staff members.
- Manage and organise over 14 stadium bowl events per calendar year, including event logistics, operations, budget management, and post-event feedback and evaluation.
- Event day lead in relation to the overall hospitality experience, which includes managing AV and guest speaker requirements, overseeing room set-up, décor, branding, and creating social media moments, whilst staying within event day budgets.
Hospitality Sales coordinator
The Welsh Rugby Union
Cardiff
11.2017 - 07.2021
- Assist in managing sales enquiries and bookings for match day hospitality, private suites, and non-match day events such as conferences, banquets, and special functions.
- Coordinate all aspects of event logistics, including venue setup, catering requirements, AV needs, staffing, and guest services.
- Prepare client proposals, contracts, event orders, and follow-up documentation.
- Conduct site visits and client walkthroughs to showcase hospitality spaces, and discuss event requirements.
- Liaise with internal departments, including operations, catering, security, and facilities, to ensure smooth delivery of events.
- Support the sales team with lead generation, CRM updates, and reporting.
- Assist in executing corporate sales activations, networking events, and hospitality marketing initiatives.
- Be present on-site during events as a client liaison and operations support.
Sales & Events Assistant
Stradey Park Hotel
Llanelli
10.2015 - 11.2017
- Assist with the coordination and administrative support of all sales and event bookings.
- Respond to event inquiries via phone, email, and in-person in a professional and timely manner.
- Prepare event proposals, contracts, function sheets, and invoices.
- Liaise with clients to gather event details, ensuring all requirements are accurately communicated to relevant departments.
- Maintain and update client databases, sales reports, and booking calendars.
- Support on-site event execution, including guest welcome, set-up verification, and liaison with operations and catering teams.
- Ensure all follow-up communication with clients post-event is conducted professionally.
Personal Assistant/ Production coordinator
Pyramid & Other stage, Glastonbury Festival Ltd
06.2014 - 06.2017
- Assist in scheduling and coordinating meetings, production timelines, and crew logistics.
- Support in booking vendors, equipment rentals, transportation, and accommodations.
- Create and maintain detailed production documents, including run-of-show schedules, site maps, and contact lists.
- Coordinate artist advance information and liaise between artist teams and technical departments.
- Serve as a point of contact for the production crew, artists, vendors, and festival staff.
- Assist with credentialing, check-in, and coordination of artist and crew movements.
- Ensure load-in/load-out schedules are maintained, and equipment is accounted for.
- Help gather production reports and feedback from departments.
- Organise receipts, timesheets, and documentation for final reports and invoicing.
- Assist with equipment returns, and wrap-up logistics.
Education
2:2 BA Honors, Business & Events Management - Business Management- Events Management
Cardiff Metropolitan University
CardiffSome College (No Degree) - 1 x Distinction* & 2 x Distinctions
Gower College Swansea
Swansea11 x GCSE's including English language, IT & Maths -
Coedcae Comprehensive School
Wales07.
Skills
- Event planning
- Strong attention to detail
- Sales strategy
- Prospecting
- Budget management
- Efficient processing sales orders
- Salesforce
- Business negotiation
- Interpersonal and customer service
- Multitasking and time management
- Problem-solving and adaptability
- Product expertise
- Upsell opportunities
- Relationship-Building
- Team leadership
Affiliations
- Enthusiastic traveler with a keen interest in exploring new cultures, new experiences via plane & campervan. Fitness & Wellbeing enthusiast, regular runner, dog walker & Hyrox competitor.
Accomplishments
- Mental Health First aid
- Leadership and management, level 3
- Volunteered at multiple festivals including Standon calling, I love tours festivals based in Spain, Italy & Croatia
- Completed London Marathon 2021
Languages
Spanish
Beginner
English
Fluent
Timeline
Marketing Business Partner- Events
iSAMS by IRIS
06.2024 - Current
Senior Hospitality sales coordinator/Account manager
The Welsh Rugby Union
07.2021 - 09.2023
Hospitality Sales coordinator
The Welsh Rugby Union
11.2017 - 07.2021
Sales & Events Assistant
Stradey Park Hotel
10.2015 - 11.2017
Personal Assistant/ Production coordinator
Pyramid & Other stage, Glastonbury Festival Ltd
06.2014 - 06.2017
2:2 BA Honors, Business & Events Management - Business Management- Events Management
Cardiff Metropolitan University
Some College (No Degree) - 1 x Distinction* & 2 x Distinctions
Gower College Swansea
11 x GCSE's including English language, IT & Maths -
Coedcae Comprehensive School
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