Kelly Waters
Solihull
Summary
Dynamic Business Development Director with a proven track record at Circle Health Group, excelling in strategic planning and relationship building. Spearheaded initiatives that expanded the client base and enhanced market positioning. Adept at analytics and fostering cross-functional collaboration, driving significant growth and client satisfaction through innovative solutions.
Results-driven business professional with track record of identifying growth opportunities and leading high-impact projects. Known for fostering collaborative team environments and consistently achieving targets. Adaptable and reliable, excelling in fast-paced settings with focus on strategic planning and relationship building.
Experienced with market analysis, client acquisition, and strategic partnerships. Utilizes industry insights to drive business growth and enhance competitive positioning. Track record of effective team leadership and cross-functional collaboration.
Overview
29
29
years of professional experience
Work History
Business Development Director
Circle Health Group
10.2023 - Current
- Initiated cross-functional collaborations with multiple departments, improving communication and project outcomes.
- Increased client base by implementing strategic business development initiatives and fostering long-lasting partnerships.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Provided market feedback to company leaders regarding competitive offerings, prospect needs, and product development ideas.
Head of Marketing and Customer Engagement
Circle Health Group
10.2020 - 10.2023
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Led a team of marketing professionals for successful product launches and promotions.
- Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Established targets for social media platforms to reflect business objectives.
- Developed and implemented targeted digital strategy to improve business performance.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Identified value propositions and key messages for company marketing campaigns.
Regional Head of Sales and Marketing
BMI Healthcare
12.2014 - 10.2020
- Coordinated regional events to foster community involvement, raising brand awareness and generating new leads.
- Enhanced client satisfaction by addressing concerns promptly, resolving issues efficiently with tailored solutions.
- Implemented data-driven decision making, using analytics to identify trends and inform strategy development.
- Cultivated a high-performance environment through effective goal-setting and ongoing performance monitoring.
- Conducted regular performance reviews, setting clear expectations and supporting employee development initiatives.
- Delivered consistent results in challenging markets, adapting strategies to meet changing conditions.
- Developed a collaborative culture, fostering teamwork and open communication throughout the region.
- Aligned regional objectives with overarching organizational goals to ensure comprehensive success across all areas of operation.
- Improved regional performance by implementing strategic sales initiatives and effective team management.
- Managed budgets responsibly while investing in long-term growth opportunities that yielded positive returns.
- Mentored junior team members for career growth, contributing to a skilled and motivated workforce.
- Led cross-functional teams to achieve regional goals and improve overall business performance.
- Drove innovation within the region by encouraging creative problem-solving approaches among team members.
Business Development Manager
BMI Healthcare
07.2012 - 12.2014
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
Head of Marketiing
Global Pipe Systems (GPS)
09.2006 - 07.2012
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Established strong relationships with key industry influencers to elevate brand reputation.
- Spearheaded the creation of compelling collateral materials that effectively communicated the brand''s value proposition.
- Revamped company website, enhancing user experience and improving site traffic metrics significantly.
Marketing Officer
Birmingham City University
12.2004 - 09.2006
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
Business Development Manager
Parrys International
04.1996 - 12.2004
- Represented company and promoted products at conferences and industry events.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
Education
MBA -
Liverpool John Moores University
Liverpool07-2025
Level 5 - Operations/Departmental Manager
Institute of Leadership And Management
Remote07-2019
Postgraduate Diploma - Chartered Institute of Marketing
Wolverhampton University
Wolverhampton04-2010
Professional Diploma - Chartered Institute of Marketing
Birmingham City University
Birmingham04-2006
Bachelor of Science - Applied Sciences-Exercise Science/Human Physiology
Wolverhampton University
Wolverhampton, United Kingdom05-2000
Skills
- Customer engagement
- Training and mentoring
- Relationship building and rapport
- Client engagement
- Strategic planning
- Project management
- Business modeling
- Sales forecasts
- Relationship management
- Marketing
- Proposal development
- Business intelligence
- Analytics
- Competitive intelligence
- Team leadership
- Team collaboration
- Relationship building and management
- Team building
- Business development and planning
- Customer relationship management
- Strategic partnerships
- Analytical problem solver
- Business intelligence and analysis
Timeline
Business Development Director
Circle Health Group
10.2023 - Current
Head of Marketing and Customer Engagement
Circle Health Group
10.2020 - 10.2023
Regional Head of Sales and Marketing
BMI Healthcare
12.2014 - 10.2020
Business Development Manager
BMI Healthcare
07.2012 - 12.2014
Head of Marketiing
Global Pipe Systems (GPS)
09.2006 - 07.2012
Marketing Officer
Birmingham City University
12.2004 - 09.2006
Business Development Manager
Parrys International
04.1996 - 12.2004
MBA -
Liverpool John Moores University
Level 5 - Operations/Departmental Manager
Institute of Leadership And Management
Postgraduate Diploma - Chartered Institute of Marketing
Wolverhampton University
Professional Diploma - Chartered Institute of Marketing
Birmingham City University
Bachelor of Science - Applied Sciences-Exercise Science/Human Physiology
Wolverhampton University
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