Summary
Overview
Work history
Education
Skills
Websites
Certification
Accomplishments
Custom
Timeline
AdministrativeAssistant

Kelly Meadows

Gloucester,UK

Summary

Passionate and strategic CRM Manager with a strong background in marketing and customer relationship management. I love diving into customer data, crafting targeted campaigns, and making the most of CRM tools to boost customer satisfaction and loyalty. Whether collaborating in a team or working independently, I’m all about driving business growth and improving efficiency.

I’m a natural problem solver who thrives on building processes that streamline workflows and enhance productivity. With hands-on experience in digital marketing, think PPC, social media, and content planning. I focus on executing multi-channel campaigns that deliver real results. I’m always looking for ways to integrate AI tools to streamline processes and uncover powerful insights using platforms like Google Analytics. A natural collaborator, I work closely with stakeholders to enhance lead generation and fine-tune customer segmentation strategies. My approach balances innovation with ethical CRM practices to help businesses perform at their best.


Overview

8
8
years of professional experience
1
1
Certification

Work history

Marketing & CRM Manager

KM Marketing & Illustration
Gloucester
10.2022 - 04.2025
  • Managed and optimised CRM systems, enhancing data integrity, automation, and reporting
  • Led the restructuring of CRM workflows, improving efficiency and customer engagement
  • Developed targeted email and digital marketing campaigns, increasing lead conversion by 40%
  • Utilised AI-powered tools to enhance CRM insights, segmentation, and automation
  • Collaborated with Business Insight and Marketing teams to align CRM strategies with business goals
  • Conducted market research and competitor analysis to drive data-informed marketing decisions
  • Provided CRM training and support to internal teams, ensuring adoption and success

Marketing Manager

Freelance
11.2018 - 01.2022
  • Designed and implemented CRM-driven marketing strategies for SME clients
  • Led digital marketing initiatives, managing PPC campaigns across Google Ads and social media
  • Developed lead generation strategies, increasing customer engagement and retention
  • Created detailed ROI reports to track campaign performance and optimise marketing spend
  • Built and maintained strong relationships with clients to align marketing efforts with business objectives

Customer Sales & Marketing Executive

Dieselink Fuel
Gloucester
11.2016 - 06.2017
  • Spearheaded B2B sales and CRM data management, ensuring optimal client engagement
  • Implemented CRM-driven marketing strategies to enhance customer retention and satisfaction
  • Analysed customer data to tailor product offerings and improve sales conversions

Education

Master of Business Marketing - Marketing

University of Gloucestershire
09.2019 - 06/2020

Bachelor of Arts - Illustration/Animation

University of Gloucestershire
09.2017 - 06/2019

Diploma of Higher Education - Photography

Shaw Academy

Skills

  • CRM Management (Zoho, HubSpot, Salesforce)
  • Data Analysis & Market Research
  • Marketing Automation & AI Integration
  • Customer Segmentation & Lead Generation
  • Stakeholder Engagement & Cross-functional Collaboration
  • Digital Marketing & Campaign Optimisation
  • Workflow Automation & Process Improvement
  • ROI Analysis & Performance Reporting
  • CRM Platforms: Zoho, HubSpot, Salesforce
  • Marketing Automation: Zoho, Hootsuite, Pardot
  • Data Analytics: Google Analytics, Power BI
  • Digital Marketing: PPC, Social Media, Content Strategy
  • AI Tools: Automated Workflows
  • CRM ethical guidelines understanding
  • Multichannel campaign planning

Certification

  • Elected Course Representative | Member of Student Union | Awarded Bronze & Silver Employability Award
  • Professional Development in Branding & Animation | Elected Course Representative (3 Years)
  • Awarded Photographer of the Month

Accomplishments

  • Successfully streamlined CRM workflows, reducing manual data entry by 50% and increasing efficiency.
  • Led a CRM automation project that improved lead nurturing and boosted conversions by 35%.
  • Implemented AI-powered insights for customer segmentation, enhancing campaign precision.
  • Developed digital marketing strategies that contributed to a 40% increase in sales.

Custom

If you’re looking for a results-oriented CRM Manager with a passion for optimisation, automation, and data-driven insights, I’d love to connect

Timeline

Marketing & CRM Manager

KM Marketing & Illustration
10.2022 - 04.2025

Master of Business Marketing - Marketing

University of Gloucestershire
09.2019 - 06/2020

Marketing Manager

Freelance
11.2018 - 01.2022

Bachelor of Arts - Illustration/Animation

University of Gloucestershire
09.2017 - 06/2019

Customer Sales & Marketing Executive

Dieselink Fuel
11.2016 - 06.2017

Diploma of Higher Education - Photography

Shaw Academy
Kelly Meadows