Kelly Laprocina

I lead the design, development, and maintenance of end-to-end data pipelines and integrations, ensuring seamless and secure data flow across business systems. My role involves collaborating with stakeholders to define data requirements, building and optimising data models and warehouses in Azure, and integrating external data sources using Logic Apps, Power Automate, and Azure—leveraging REST and SOAP APIs as required. I manage ETL/ELT processes, implement robust data governance and compliance, and develop actionable Power BI dashboards and reports using DAX and Power Query. Additionally, I provide technical leadership in the adoption of Microsoft Fabric, maintain comprehensive documentation, and deliver training and support to colleagues and third parties. I am committed to continuous improvement, staying current with emerging technologies to support the organisation’s digital transformation goals.

Key Responsibilities:

• Design, develop, and maintain data pipelines and integrations across multiple business systems.
• Integrate external data sources using Logic Apps, Power Automate, Azure, REST, and SOAP APIs.
• Build and optimise data models and warehouses in Azure to support business intelligence and reporting.
• Manage ETL/ELT processes, including ODBC connections and structured data transformations.
• Develop Power BI dashboards and reports, creating DAX measures to deliver actionable insights.
• Implement data governance, security, and compliance measures (GDPR, RBAC, data masking).
• Collaborate with stakeholders to define requirements and drive operational improvements.
• Provide technical leadership in Microsoft Fabric and Power BI adoption.
• Maintain documentation and deliver training and support to internal and external teams.
• Drive continuous improvement in data engineering practices and digital transformation.

I was responsible for ensuring the accessibility and optimisation of products and services for small and medium-sized clients. I managed the full end-to-end customer journey using our CRM system, with a strong focus on data-driven decision-making, process improvement, and system integration. My role involved collaborating with internal and external stakeholders, analysing feedback and performance data, and delivering actionable insights to enhance customer experience and operational efficiency.

Key Responsibilities:

• Managed and maintained customer and product data within the CRM, ensuring data quality and accessibility for reporting and integration with other business systems.
• Analysed customer and dealer feedback, sales performance, and operational data to identify trends, inform strategic decisions, and drive continuous improvement.
• Developed and delivered regular reports and dashboards, using Power BI and Excel, to communicate key metrics, performance trends, and actionable insights to stakeholders.
• Collaborated with cross-functional teams to support the integration of new digital tools and data sources, streamlining workflows and improving data flow between systems.
• Led monthly performance reviews with clients, using data analysis to identify opportunities for process optimisation and enhanced service delivery.
• Provided training and technical support to clients and internal teams on the use of digital platforms, data tools, and reporting systems.
• Ensured compliance with data governance and security standards, maintaining accurate records and safeguarding sensitive information.
• Stayed informed of industry best practices and emerging technologies to recommend improvements in data management and customer engagement processes.

As Sales & Performance Analyst, I led the development and maintenance of robust data pipelines and reporting solutions to drive business performance across multiple regions. I collaborated with cross-functional teams to design and implement data-driven strategies, ensuring data accuracy, consistency, and compliance. My work focused on extracting actionable insights from large datasets, developing automated ETL processes, and delivering high-quality dashboards and reports to support decision-making and continuous improvement.

Key Responsibilities:

• Designed, developed, and maintained end-to-end data pipelines and ETL processes to integrate data from diverse sources, supporting business intelligence and reporting needs.
• Conducted advanced data analysis and modelling to identify trends, patterns, and performance gaps, using SQL, statistical techniques, and machine learning algorithms.
• Created and maintained interactive dashboards and reports in Power BI and Tableau, effectively communicating key metrics and actionable insights to stakeholders.
• Collaborated with IT, business, and marketing teams to translate business requirements into technical specifications and deliver integrated data solutions.
• Ensured data quality, accuracy, and reliability through rigorous data governance and validation practices.
• Implemented and enforced security protocols to safeguard sensitive data, ensuring compliance with privacy and regulatory standards.
• Provided technical leadership and mentoring within the data analytics team, sharing best practices and supporting junior colleagues.
• Developed action plans and recommendations based on data insights to address business challenges and drive regional performance improvements.