Kelly Herring
Teddington
Summary
I am a confident, mature, and creative professional with over 25 years of experience in the fashion and creative industries. Known for my positive attitude, collaborative spirit, and meticulous attention to detail, I have led and contributed to a wide range of successful editorial, advertising, stills, and motion productions, both in the UK and internationally. I take pride in nurturing teams, building strong industry relationships, and translating client briefs into visually compelling and on-brand outcomes.
Overview
29
29
years of professional experience
Work history
Founder & Creative Director
MaKe Creative
01.2018 - 07.2025
- Founded and manage a creative agency overseeing styling and production across fashion, advertising, and editorial sectors
- Lead creative direction from concept through to final delivery
- Develop mood boards and creative pitches aligned with client briefs
- Collaborate with directors, photographers, stylists, and designers to ensure cohesive execution
- Manage freelancer scheduling, invoicing, hiring, and budgeting
- Maintain strong working relationships with prop houses, set builders, and production teams
- Style sets, props, and wardrobe across stills and video shoots
- Remain up-to-date with trends and innovations, sharing regularly with the team
- Mentor junior team members and encourage career growth
- Deliver consistently high standards under tight deadlines
Freelance Fashion Stylist
01.2004 - 01.2018
- Worked across diverse sectors including music, editorial, celebrity, beauty, interiors, still life, and children's fashion
- Styled high-profile shoots for both print and digital campaigns
- Managed all aspects of freelance business including client management, marketing, scheduling, and financial administration
- Built a strong personal brand and maintained a professional online presence
Fashion Editor
J17 Magazine
01.2001 - 01.2004
- Company Overview: A leading youth publication
- Led the fashion team at a leading youth publication
- Conceptualised and produced inspiring, trend-led photoshoots (UK and international)
- Wrote engaging fashion copy, headlines, and shoot descriptions
- Managed budgets, bookings, and logistics including model casting and location scouting
- Represented the magazine at press events and cultivated strong PR relationships
- Mentored junior staff and ensured consistency across editorial and visual outputs
- A leading youth publication
Deputy Fashion Editor
19 Magazine
01.1999 - 01.2001
- Assisted the Fashion Editor in all areas of production and content creation
- Managed samples, oversaw the fashion cupboard, and mentored junior team members
- Liaised with other departments to ensure visual alignment with editorial strategy
- Delivered high-quality shoots while staying within budget and tight deadlines
Fashion Assistant
New Woman Magazine
01.1997 - 01.1999
- Supported the fashion team in all editorial and shoot production tasks
- Managed the fashion cupboard, sample returns, and PR relationships
- Assisted on overseas shoots and created carnets for customs
- Gained valuable insight into shoot planning, team logistics, and fashion reporting
Education
BTEC HND -
Fashion Journalism & Promotion
City & Guilds Level 3 - undefined
Education and Training
A Levels - undefined
3 Subjects
GCSEs - including English and Maths
9 GCSEs
Skills
- Creative direction
- Styling
- Stills production
- Moving image production
- Project management
- Client brief interpretation
- Team collaboration
- Mentoring
- Written communication
- Verbal communication
- Organisation
- Detail-oriented
- Calm under pressure
- Positive mindset
- Proactive mindset
- Solutions-focused mindset
- Adaptability
- Technology adaptation
- Shoot management
- Casting
- Scheduling
- Set styling
- Creative problem solving
references
Available on request.
Timeline
Founder & Creative Director
MaKe Creative
01.2018 - 07.2025
Freelance Fashion Stylist
01.2004 - 01.2018
Fashion Editor
J17 Magazine
01.2001 - 01.2004
Deputy Fashion Editor
19 Magazine
01.1999 - 01.2001
Fashion Assistant
New Woman Magazine
01.1997 - 01.1999
City & Guilds Level 3 - undefined
Education and Training
A Levels - undefined
3 Subjects
GCSEs - including English and Maths
9 GCSEs
BTEC HND -
Fashion Journalism & Promotion
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