Kelly Evans
Liverpool,Merseyside
Summary
Highly skilled and dedicated eye care professional with extensive expertise in optical coherence tomography operation, dilated fundus examination, and emergency eye care management. Proficient in administering eye drops, performing sterilisation and disinfection procedures, and assisting in surgical settings. Demonstrates a strong commitment to continuous improvement and patient confidentiality. Adept at diagnostic procedures, fundus photography, retinal photography, and glaucoma screening. Known for exceptional clinical communication, conflict resolution in healthcare, and empathetic patient care. Career goal includes advancing within the field of ophthalmology to further enhance patient outcomes through innovative techniques and compassionate service.
Overview
12
12
years of professional experience
30
30
years of post-secondary education
Work history
SEO Consultant
Easy web Sites
Liverpool , Lancashire
07.2017 - Current
- Audited competitor websites for identifying new opportunities.
- Managed pay-per-click advertising for increased website traffic.
- Optimised website content, increased visibility on search engines.
- Developed link-building strategies to enhance online presence.
- Established effective communication channels between clients and creative team.
- Trained staff in SEO techniques to improve digital marketing efforts.
- Assisted in online reputation management by improving positive search results.
- Created SEO reports for client updates and meetings.
- Improved site structure with technical SEO strategies.
- Worked closely with content creators, developed SEO-friendly articles and blogs.
- Monitored industry trends, adapted SEO strategy accordingly.
- Collaborated with web developers, ensured SEO best practices during site builds.
- Utilised social media platforms for boosting organic traffic.
- Implemented conversion rate optimisation tactics, improved user experience on landing pages.
- Implemented changes based on Google Algorithm updates, maintained high search engine rankings.
- Coordinated email marketing campaigns, enhanced lead generation efforts.
- Offered recommendations on mobile optimisation to increase user engagement.
- Conducted keyword research for improved search rankings.
- Researched market behaviour, tailored keywords for local markets.
- Analysed web analytics data, determined effectiveness of SEO campaigns.
- Developed marketing plans to support department strategies.
- Analysed website performance and effectively practised SEO optimisation, increasing web traffic.
- Conducted market research to understand customer base and enhance products.
- Developed targeted advice for decision-makers on how best to reach target consumers and build awareness.
- Organised marketing plans and programmes to best support business growth and development.
- Networked with media and PR professionals to build campaign reach.
- Predicted and interpreted consumer trends to improve product offerings.
- Maximised media coverage through tactical planning and communications.
- Leveraged market and competitor data to identify market opportunities and gaps.
- Devised creative strategies for highlighting goods and promoting specific attributes.
- Evaluated campaign performance to optimise return on investment.
Ophthalmic Technician | Scrub | Run
Aintree University Hospital
Liverpool, Merseyside
01.2013 - 04.2021
- Maintained up-to-date knowledge of ophthalmic technology, enhancing job performance significantly.
- Streamlined appointment scheduling system to improve efficiency and minimise waiting time for patients.
- Assisted ophthalmologists in procedures to ensure patient safety and comfort.
- Managed inventory of medical supplies, ensuring clinic remained well-stocked and operational at all times.
- Trained new staff members in proper use of diagnostic equipment, promoting a safer work environment.
- Actively participated in team meetings, contributing towards overall clinic improvement.
- Expertly calibrated optical machinery for precise diagnoses and treatments.
- Provided technical support to ophthalmologists during procedures
- Developed comprehensive eye health reports using captured images from retinal cameras.
- Conducted visual field tests, providing valuable data for the formulation of treatment plans.
- Handled emergency situations calmly, ensuring immediate attention was provided to critical cases.
- Ensured cleanliness and sterilisation of equipment by strict adherence to hygiene standards.
- Facilitated effective communication between patients and doctors through efficient record-keeping practices.
- Updated patient records with latest test results for ease of future reference.
- Correctly assessed visual requirements, performing optical tests, including VF, Optus, Autorefractor, Kowa, OCT, LOGMAR,
- Safeguarded customer data with strict attention to both digital and hardcopy records management.
Education
Bachelor of Arts - History
John University University
Liverppool 09.1995 - 06.1997
GCSEs -
Archbishop Blanch
Merseyside 09.1990 - 06.1995
A Level -
Archbishop Blanch
Merseyside 09.1996 - 09.2017
NVQ Level 3 - Health and Social
Level Three health and Social Care
Liverpool 01.2011 - 01.2013
Skills
- Optical coherence tomography operation
- Dilated fundus examination
- Emergency eye care management
- Eye drops administration
- Sterilization and disinfection procedures
- Dedication to continuous improvement
- Diagnostic procedure knowledge
- Patient confidentiality understanding
- Surgical assisting
- Fundus photography
- Retinal photography
- Conflict resolution in healthcare
- Eye testing techniques
- Proactive learning attitude
- Colour vision examination
- Glaucoma screening expertise
- Computerised eye chart usage
- Sterile technique practice
- Visual acuity testing
- Injection preparation
- Optical equipment handling
- Medical record maintenance
- Visual field analysis
- Tonometry application
- Ocular measurements interpretation
- Empathy in patient care
- Pupil dilation techniques
- Eye disease awareness
- Creative problem solving
- Patient relationship management
- Medical terminology proficiency
- Visual field testing
- Clinical communication
- Basic first aid
- Surgical assistance
- Customer Service
- Data handling
- Vision testing
- Visual hygiene standards
- Safety consciousness
- Interpersonal communication
- Equipment Maintenance
- Attention to Detail
- Strategic planning
- Conflict Resolution
- Inventory management
Affiliations
- Eating as I can not cook, really appreciate nice food from across the globe
- Vinted enthusiast - love wearing sustainable fashion and buy all my clothes from Vinted sources
Languages
Italian
Beginner
French
Elementary
Spanish
Elementary
Timeline
SEO Consultant
Easy web Sites
07.2017 - Current
Ophthalmic Technician | Scrub | Run
Aintree University Hospital
01.2013 - 04.2021
NVQ Level 3 - Health and Social
Level Three health and Social Care
01.2011 - 01.2013
A Level -
Archbishop Blanch
09.1996 - 09.2017
Bachelor of Arts - History
John University University
09.1995 - 06.1997
GCSEs -
Archbishop Blanch
09.1990 - 06.1995
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