Keith Johnston
Brockworth
Summary
Dynamic and results-oriented Tech Sales Professional with over 20 years of expertise in automation, robotics, and packaging technologies. Proven track record in selling collaborative robots (cobots), managing comprehensive sales cycles, and spearheading product innovation. Skilled in identifying client needs and delivering customized automation solutions that drive significant revenue growth. Committed to advancing smart manufacturing through safe, scalable, and efficient robotics while effectively bridging technical knowledge with client requirements to enhance customer satisfaction.
Overview
29
29
years of professional experience
Work History
Senior Robotics Sales Engineer
RAR UK Automation
01.2018 - Current
- Managed full sales cycle for cobots and ancillary automation equipment
- Delivered technical consultations and live product demonstrations
- Led ER-Flex product development to address modular automation needs
- Built strong client relationships and delivered tailored robotic solutions
- Provided guidance on safety compliance and integration best practices
- Leading UK distributor of Universal Robots and automation solutions
Business Manager – Sales & Marketing
APP (UK) Ltd
01.2003 - 01.2018
- Directed sales and marketing for industrial packaging systems
- Oversaw client acquisition, credit control, invoicing, and team operations
- Achieved consistent revenue growth and high customer satisfaction
- Subsidiary of a US-based packaging machinery company
Unit Supervisor
Megabowl Ltd (now Tenpin)
01.1999 - 01.2003
- Managed daily operations and staff across entertainment venues
- Oversaw financial procedures, customer service, and logistics
General Assistant
Co-op
01.1997 - 01.1999
- Part-time retail role during college studies
Education
Higher National Diploma - Leisure Management
Gloscat College
01.2000
Advanced GNVQ - Leisure & Tourism
Gloscat College
01.1998
GCSEs - undefined
Brockworth Comprehensive School
01.1996
Skills
- Collaborative robot sales
- B2B automation strategy development
- Technical advisory and product showcasing
- Customer relationship management and lead generation
- Client relationship management
- Collaborative teamwork across functions
- Valid UK driving licence
- Relationship building
- Presentation skills
- Sales closing
- Customer support
Accomplishments
- Secured multiple £500k+ annual contracts with major automation clients
- Increased market share from 5% to 20% through targeted sales initiatives
- Maintained 100% customer retention over three consecutive years
- Spearheaded ER-Flex product strategy, enhancing modular cobot offerings
- Contributed to RAR UK Automation becoming a top Universal Robots distributor
Timeline
Senior Robotics Sales Engineer
RAR UK Automation
01.2018 - Current
Business Manager – Sales & Marketing
APP (UK) Ltd
01.2003 - 01.2018
Unit Supervisor
Megabowl Ltd (now Tenpin)
01.1999 - 01.2003
General Assistant
Co-op
01.1997 - 01.1999
Advanced GNVQ - Leisure & Tourism
Gloscat College
GCSEs - undefined
Brockworth Comprehensive School
Higher National Diploma - Leisure Management
Gloscat College
References
Available upon request.
Interests
Robotics trends, Tottenham Hotspur football, and quality time with family.
Personal Information
- Date of Birth: 19 October 1978
- Driving License: Full UK Driving Licence