Keiren Townsend

My main achievement while owning John Henry Sports was to set up a teamwear website from scratch. This included choosing the domain/brand name, designing the layout and selecting products and pricing. The website has grown to be the most prominent part of the business and sells all across the UK and Internationally.

The roles I perform include -

Business Management & Operations

• Strategic planning and decision-making
• Budgeting, cash flow management, and cost control
• Stock control and supplier negotiation
• Compliance with retail and e-commerce regulations

Sales & Customer Service

• Face-to-face, telephone and online customer service excellence
• Sales techniques and up-selling
• Handling complaints and conflict resolution
• Building and maintaining customer loyalty

E-Commerce & Digital Skills

• Website management (content updates, product listings, SEO basics)
• Online order processing and fulfilment
• Digital marketing (email campaigns, Google Ads, Facebook/Instagram marketing)

Marketing & Brand Development

• Designing and running promotions
• Brand positioning in a competitive market
• Local community outreach and sponsorship's
• Creating marketing materials and product descriptions

Team & People Management

• Recruiting, training, and supervising employees
• Staff scheduling and performance management
• Motivating a small team to achieve sales targets

Production Management

• Custom product design – creating bespoke football kits, including colours, patterns, and branding.
• Printing & embroidery production – overseeing shirt printing, embroidered badges, sponsor logos, and player names/numbers.
• Order coordination – managing multiple team orders at once and meeting delivery schedules.
• Attention to detail – making sure every kit matches the brief and quality standards.

Problem-Solving & Adaptability

• Responding to market changes
• Adapting business model to economic conditions
• Managing unexpected challenges (supply chain issues, seasonal demand shifts)

Technical & Administrative Skills

• Point-of-sale (POS) systems and stock databases
• Basic bookkeeping and invoicing
• Order tracking and delivery logistics
• Microsoft Office (Word, Excel, Outlook)

• Assisted customers in selecting and purchasing sporting goods.
• Managed inventory and organized product displays to enhance customer experience.
• Processed transactions efficiently while maintaining a high level of service.
• Collaborated with team members to achieve sales targets and improve store performance.
• Conducted product demonstrations and provided expert advice on equipment use.