Keerthi Dintyala

Responsible for leading the execution and continuous optimization of inbound marketing operations across EMEA and North America for 25+ global partner institutions. This role combines people management, campaign execution, process ownership, and stakeholder alignment to ensure timely, brand-compliant marketing delivery and drive student recruitment outcomes.

Key Responsibilities: Strategic Leadership & Team Management, Salesforce Case Management & Workflow Optimization, Cross-Functional Stakeholder Collaboration. Performance Analysis & Process Improvement, Training, Onboarding & Capability Building

• Lead a globally distributed team of Marketing Coordinators, directly managing the EMEA and North America Leads, and indirectly guiding the wider MC network across regions.
• Conduct weekly syncs to prioritize workloads, resolve escalations, review institutional priorities, and align execution with global campaign timelines.
• Set performance expectations and deliver ongoing coaching to ensure high service standards, cross-regional consistency, and stakeholder satisfaction.
• Manage the end-to-end execution of multi-channel campaigns, email, print, social media, landing pages, and event promotions supporting student recruitment for all partner institutions.
• Plan and deliver virtual and in-person events such as webinars, education fairs, and agent engagement sessions, overseeing logistics, promotional rollout, and performance tracking.
• Utilize Canva for brand-aligned, visually engaging assets and Stripo for building responsive HTML email templates that drive engagement and conversions.
• Ensure that all content, email copy, landing page text, event materials, is crafted or reviewed to meet brand guidelines and campaign objectives.
• Oversee the global marketing support queue via Salesforce Case Management, ensuring all cases are processed within SLA, feedback benchmarks (≥4.5), and operational KPIs.
• Champion adoption and refinement of the Salesforce Marketing Form, reducing friction and ensuring uniform input across support categories (Campaigns, Events, Print, Leads, etc.).
• Maintain a real-time Case Escalation Tracker to flag blockers, track unresolved approvals, and mitigate recurring issues through stakeholder intervention or process changes.
• Act as the primary operational liaison between Marketing Operations and teams such as Brand Marketing, Creative Studio, MarTech, Business Development, Community Managers, and Heads of Sales.
• Partner closely with institutional stakeholders to ensure marketing requests align with strategic goals, campaign timelines, and recruitment targets.
• Escalate delays and bottlenecks while ensuring transparent communication and timely resolution.
• Monitor and report on case volumes, turnaround time, team capacity, and satisfaction scores to drive performance improvements and resource planning.
• Conduct quarterly stakeholder feedback sessions to assess MC team effectiveness, identify pain points, and implement enhancements in service delivery.
• Lead process audits and partner with the Compliance Manager to refine SOPs, ensuring quality, consistency, and compliance across regions.
• Design and deliver structured onboarding programs for new MCs, as well as quarterly training and best-practice refreshers for ongoing development.
• Align closely with the Learning & Development and IBD Learning Hub teams to ensure documentation and resources reflect the latest process standards and tool usage.
• Foster a culture of operational excellence through hands-on guidance, team knowledge-sharing, and proactive coaching.

• Strive to achieve predefined goals across designated regions and industry sectors.
• Build and maintain a database of potential clients and contacts.
• Facilitate external scientific communication with clients globally.
• Generate leads through manuscript submissions and related opportunities.
• Develop long-term plans and innovative strategies to ensure target achievement.
• Coordinate and manage global scientific events such as CMEs, conferences, workshops, and speaker sessions.
• Engage in meetings and collaborations with renowned professionals, including international travel.
• Interact with Editorial Board Members and Organizing Committee Members for academic events.
• Collaborate with Production, Marketing, and Sponsorship teams to ensure the successful execution of events.