Keeleigh Higgins
Cowes,Isle of Wight
Summary
A seasoned professional with dual Level 7 (Masters) qualifications in Business Management and Business Development. Bringing a unique combination of strategic foresight, commercial acumen, and operational excellence developed through 10+ years of high-impact roles across tech, SaaS, FMCG, and digital services.
Recognised for transforming business potential into tangible results, leading cross-functional teams, and delivering scalable revenue growth. My approach blends deep client empathy, data-driven insight, and relentless execution. Adept in aligning commercial functions, optimising processes, and building cultures of high performance.
Overview
9
9
years of professional experience
14
14
years of post-secondary education
Work History
Revenue Support Manager/Customer Success Manager
ReveGro
Remote, Remote
09.2024 - 04.2025
- As a key member of the senior leadership team, I own the full revenue strategy for a diverse portfolio of high-growth clients - including Europe's fastest-scaling wellness brand and a global tech business
- My role spans strategic sales execution, operational excellence, and complete ownership of marketing communications, driving measurable growth through data, creativity, and precision
- Lead commercial strategy across product verticals and international markets - aligning sales targets with client growth goals
- Work directly with executive stakeholders to refine and implement Pan-European sales frameworks that increased high-ticket product penetration and channel performance
- Mentor six direct reports and collaborate with a 14-person SDR team, fostering a high-performance culture through data, coaching, and accountability
- Oversee full-spectrum marketing communications for all clients: Data sourcing & audience segmentation, Campaign creation, A/B testing, and multichannel deployment, Email marketing, social copy, case studies, brochures, and POS materials
- Coordinate the end-to-end development of sales and marketing assets - from competitor research and buyer persona mapping to asset production, creative briefing, and deployment
- Execute quarterly brand audits to ensure messaging, positioning, and creative align with evolving business objectives
- Conduct deep campaign performance reviews, optimizing messaging through test cycles and heatmapping for improved conversions
- Developed a lifecycle campaign that lifted client re-engagement rates by 42%
- Designed and implemented scalable reporting templates across the SDR and marketing teams, linking content performance to revenue attribution
- Led internal content strategy workshops to improve cohesion across commercial, marketing, and product departments
- Managed the creative and copywriting direction for several product relaunches and seasonal campaigns
- Tech Stack Ownership: HubSpot, Mailchimp, Pipedrive, Apollo, Zapier, ChatGPT, Jasper AI, Fathom, Wiza, Ocean.io, Geekbot etc.
IT Lead Support Engineer
Netguides Ltd
Gurnard, Isle of Wight
10.2021 - 10.2024
- In a fast-paced SME environment, I served as the go-to technical and operational lead, bridging IT support, project management, and strategic enablement
- Spearheaded implementation of Atlassian tools (Jira & Confluence) to overhaul internal systems, streamline workflows, and improve ticket resolution rates by over 40%
- Managed the full service desk function, ensuring zero SLA breaches over a two-year period and resolving high-priority escalations with precision
- Directed all third-party integration projects with platforms such as Hoseasons, Airbnb, PitchUp, Campsites.co.uk, Booking.com, VRBO, and TXGB—overseeing planning, execution, and deployment
- Provided hands-on technical support across multiple operating systems and devices, from Windows and Mac OS to Android, iOS, and Chrome OS
- Played a hybrid leadership role by coordinating across finance, sales, and software development teams, aligning technical initiatives with business priorities
- Impact: Developed agile support and delivery systems that empowered faster client onboarding, reduced downtime, and improved operational transparency company-wide
Head Territory Sales Lead
Howdens Joinery
Newport, Isle of Wight
11.2020 - 09.2021
- Recruited to drive sales performance across multiple depots, I designed and executed field sales strategies that reactivated dormant accounts and opened new growth opportunities
- Achieved and exceeded regional sales targets through customer acquisition, account nurturing, and proactive prospecting
- Introduced structured follow-up and account management frameworks to monitor client performance and optimise conversions
- Strengthened relationships with local developers, contractors, and partners, boosting loyalty and sales volume per account
- Collaborated with designers and business developers to tailor customer proposals and increase average deal size
- Contributed to team development through regional meetings, knowledge sharing, and best practice documentation
- Impact: Reignited growth in a highly competitive territory, introducing scalable practices that were later adopted by other regions
Sales Account & Customer Success Manager
The Tomato Stall
Arreton, Isle of Wight
02.2018 - 09.2020
- Appointed to manage a strategic B2B portfolio that included leading FMCG brands such as Hello Fresh, Amazon Fresh, Wholefoods, and Mindful Chef
- I led on commercial planning, CRM optimisation, and client retention strategy
- Built tailored sales campaigns for SMEs and large enterprises, consistently surpassing revenue targets
- Owned the full customer lifecycle: onboarding, success planning, renewal strategy, and upsell opportunities
- Worked cross-functionally with procurement, production, and logistics to ensure operational excellence
- Led commercial team standups and daily sales reviews, embedding a high-performance culture
- Launched a branded mobile app as Project Manager, improving direct-to-retail customer access
- Managed P&L inputs for the sales function and supported budget alignment and board reporting
- Impact: Drove significant year-on-year revenue growth while elevating customer satisfaction scores and introducing scalable systems for performance tracking and reporting
360 Recruitment Consultant
Isle of Wight Jobs
Ryde, Isle of Wight
04.2016 - 01.2018
- Recruited to establish a new recruitment desk, I independently grew a high-revenue client base through strategic outreach and exceptional service delivery
- Managed full-cycle recruitment across multiple industries, consistently placing top-tier candidates
- Won new clients through cold calls, networking, and brand-building initiatives
- Delivered outstanding service by aligning candidate fit with organisational culture and needs
- Maintained one of the highest placement-to-interview ratios in the firm
- Impact: Recognised by senior leadership for transforming a cold desk into a repeat-business engine, with a placement success rate among the top in the business
Education
Level 7 Diploma - Business Management
CPD Courses
Isle of Wight 06.2019 - 10.2024
Level 7 Diploma - Business Development
CPD Sources
Isle of Wight 06.2019 - 10.2024
Level 3 Certificate - Recruitment Practice
REC
Isle of Wight 04.2016 - 02.2017
BTEC Diploma - Animal Care
Isle of Wight College
Isle of Wight 01.2010 - 01.2012
Skills
- Business Strategy & Revenue Growth
- Leadership
- Mentorship
- Team Enablement
- Enterprise Sales
- Commercial Development
- Client Success
- Relationship Management
- Process Optimisation
- Change Leadership
- Cross-Functional Operations
- Stakeholder Engagement
- Full CRM Lifecycle Management
- Advanced Martech
- Data & Reporting Systems
- CRM & Technical Proficiency
- Social media platform proficiency
- Sales funnel management
- Financial Forecasting
- Digital analytics interpretation
Technical/CRM
- HubSpot
- Pipedrive
- GoldMine
- Zoho
- Mailchimp
- A/B Testing
- Shopify
- Wix
- SquareSpace
- Wordpress
- Framer
- Perspective
- Google Analytics
- Google Tag Manager
- Meta Ads
- Google Ads
- LinkedIn Campaign Manager
- TikTok Ads
- Notion
- Apollo
- B2B Rocket
- ChatGPT
- Jasper AI
- GeekBot
- Ocean IO
- Wiza
- LinkedElf
- Fathom
- Zapier
- Confluence
- Jira
- Trello
- HTML5
- CSS3
- API/Webhook familiarity
- Javascript
- Canva
- Adobe
- Grammarly
- Windows
- MacOS
- Chrome OS
- Android
- IOS
Timeline
Revenue Support Manager/Customer Success Manager
ReveGro
09.2024 - 04.2025
IT Lead Support Engineer
Netguides Ltd
10.2021 - 10.2024
Head Territory Sales Lead
Howdens Joinery
11.2020 - 09.2021
Level 7 Diploma - Business Management
CPD Courses
06.2019 - 10.2024
Level 7 Diploma - Business Development
CPD Sources
06.2019 - 10.2024
Sales Account & Customer Success Manager
The Tomato Stall
02.2018 - 09.2020
Level 3 Certificate - Recruitment Practice
REC
04.2016 - 02.2017
360 Recruitment Consultant
Isle of Wight Jobs
04.2016 - 01.2018
BTEC Diploma - Animal Care
Isle of Wight College
01.2010 - 01.2012
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