Kaye Holt

• Manage creative team

• Assess and improve workflow processes

• Traffic manage briefs for creative team and freelancers

• Manage and drive the critical path on all creative projects

• Shoot schedules

• Project manage creative content from brief to delivery

• Manage the day to day requirements of the external ecom studio

• Work closely with peers across all channels (Media, Brand marketing, Instore, Online, Social and PR) to ensure campaigns land consistently and fully integrated across channels

• Lead creative briefs for campaigns and content productions across both fashion and home

• Manage and guide stakeholder expectations at every level against the critical path

• Manage and assign production budgets with content team and production agencies, design agencies

• Mentor and develop the team, providing support and guidance and training

• Pathway and Module leader on Fashion Buying with Marketing BA (Hons). Senior lecturer for Fashion Management Level 6 top up and the Fashion Promotion and Marketing Masters course.

• Train students in Adobe InDesign and Visual Retailing4 (Mockshop 3D package).

• Personal tutor, guide and mentor to 40 students.
• Trip Organiser (New York, Amsterdam, various UK visits)

• Lead employability activities (Placement conference, mock assessment centre's).

• Implemented a series of physical events to help build up the student community and manage stress and anxiety.

• Consulted live on BBC Radio Leicester on a regular fashion slot on every 4-6 weeks throughout 2018. Interviewed also in 2020 and 2022 discussing fashion related topics.

• External Examiner at UCLAN on the BA (Hons) Fashion Promotion (June 2019-2023).

• Lectured in Fashion Communication at SANDA University, Shanghai for 3 months (March-May 2024)

Created, scheduled, implemented, managed and coordinated the creative production process for the Next Directory and Ecommerce.
I was responsible for the co-ordination and creation of boyswear and schoolwear in the Next Directory and Ecommerce.
As my previous roles it involved selecting product for the directory, paginating the pages, styling the product, designing the initial layout and photoshoot concept, Manage and progress the sample management, select models, edit shots, approve art worked spreads and manage the critical path and budgets, ensure tight deadlines are met.

I was responsible for the co-ordination and creation of the Branded section of the Next Directory, Ecommerce and the Label brochure.
I had to work closely with the external brands marketing teams and Next's marketing and e commerce team to ensure the brands were promoted as best as possible

As my previous role, the role involved selecting product for the directory, paginating the pages, styling the product, designing the initial layout and photoshoot concept, select models, edit shots, approve art worked spread and manage the critical path and budgets.

Solely project managed the launch of the first printed publication of Label (the branded designer directory for Next). Subsequently an essential and successful component of the Next portfolio.

Liaised with over 50 external fashion brand clients including; Joules, Superdry, L.K. Bennett, Hobbs, Levis, Nike, Adidas, Diesel, G Star.
Consulted with external brands Marketing teams discussing shoot concepts and marketing strategy, to ensure brand guidelines were met and promotional plans are aligned.

Work with the digital marketing team to plan brand content for online and email marketing campaigns to maximise brand visibility.

Adapt styling or photography to align with seasonal trends. and market demands.

• Assisted the Menswear Directory Creative manager in all tasks required to ensure smooth delivery of the Next Directory on online assets.

Responsible for the co-ordination and creation of the Menswear section of the Next Directory and Ecommerce.
The role involved the same responsibilities as above; selecting product for the directory, paginating the pages, styling the product, designing the initial layout and photoshoot concept, select models, edit shots, approve art worked spread and manage the critical path and budgets.

I worked with the visual merchandising team to select product for window displays for each phase.