Kay Yuen

• Led direct sales activities, managing relationships and onboarding PSPs, financial institutions, B2B clients and e-commerce marketplaces in the UK & EU.
• Sold Know Your Customer (KYC) / Know Your Business (KYB) solutions, Multi Currency Global Account, Global Payout Service, and Global Sourcing at 1688 solution, helping businesses streamline compliance and international transactions.
• Monitored partnership performance, analyzed performance metrics, contract renewal, new deals and provided strategic recommendations to optimize results.
• Negotiated win-win partnership agreements that aligned with company objectives and goals.
• Directed resources towards high-value partnerships, optimising ROI over time.
• Enhanced sales processes through feedback loops, aligning product roadmap with client needs.
• Led cross-functional teams to implement partnership projects, coordinating with product, marketing, banking and legal departments to resolve the challenges, ensuring readiness for deal execution and long-term client satisfaction.
• Coordinated with headquarters to create sales and achieve customer acquisition and total payment volume (TPV) targets.
• Built and maintained a strong pipeline, nurturing relationships with key decision-makers.
• Conducted comprehensive market research to identify high-growth opportunities for strategic expansion into cross-border payment.

Key Achievement

• Maintained a 100% retention rate, generated £76M TPV annually.
• Redesign and streamlining the client onboarding process, reduced customer onboarding time by 50%.
• Expanded the partner network by 40% in the UK and EU markets.

• Monitored commercial performance of full portfolio, scheduling consistent follow-ups across platforms.
• Followed industry trends and set pricing strategies to maximise business returns.
• Identified new e-commerce business opportunities across UK, Europe, USA, and Asia.
• Developed and managed business plans, sales forecasts, pipelines, and product assortments to meet strategic goals.
• Analyzed performance across channels, pinpointing areas for improvement and optimization.
• Created tailored e-commerce strategies
• Led operations team to ensure efficient fulfillment and meet SLAs from multiple warehouses.
  
  Key Achievements:

• Grew sales on Secretsales by over 3000% YOY within just 3 months.

• Increased key account sales (Amazon, Wayfair) by 50% YOY.

Segment Scope: Retail, wholesale, distributor, travel agencies, white-label partners, SMEs, brands, charities, and more.

• Managed three verticals: travel agencies, white-label agencies, and key accounts to drive sales and platform loyalty.
• Identified and analyzed business opportunities to drive revenue growth, maximize returns, and present insights on competitive trends.
• Developed data-driven sales plans, optimized advertising strategies, and maximized seller ROI.
• Led platform development projects, such as Yahoo’s CRM program, while managing cross-functional collaboration.
• Oversaw operations and established a robust channel strategy.

Key Achievements:

• Initiated and built a new Yahoo property -Yahoo Jetso, from scratch, successfully launched it in 2018, boosted traffic by 20% in the first month.
• Scaled the travel category increased the revenue 150% in 3 months
• Secured an exclusive deal with Nxtomo Game, generating HKD2.5M in sales within 21 days for their best-selling mobile game Barcode Football.
• Exceeded a HKD30M annual sales target for Yahoo Deals.
• Onboarded 100+ new merchants annually, negotiating exclusive offers and mega deals with top-tier partners such as Godiva, Maxim’s, and Parknshop.

• Uncovered new business opportunities and onboarded top-tier restaurants, beauty brands, and leisure services.
• Developed tailored e-commerce and marketing strategies, boosting merchant visibility and sales.
• Managed and nurtured client relationships, proactively identifying new business opportunities to establish long-term partnerships.
• Led high-performance sales teams to exceed revenue targets and expand the F&B category.
• Transformed under-the-radar merchants into top sellers through strategic planning and execution.

Key Achievements:

• Broke historical sales records in the Leisure category in 2015.
• Recruited and developed Top 5 sellers on the platform, driving HKD 2M+ in sales and advertising revenue.
• Exceeded monthly targets, generating HKD 6M+ in annual sales.
• Recruited 100+ merchants yearly, expanding market presence and offerings.