Katy Woodcock

15 years as a freelance PR and Marketing Consultant, working fully remote, whilst remaining a key team member by using a variety of communication methods from Slack to WhatsApp, as well as in person when the situation arose.

Core Work

Creating PR strategies to not only create brand awareness but also to drive sales

Full written work to include press releases, blogs, fact sheets, social content, media tool kit and full SEO web copy - ensuring consistency in messaging and tone

Digital Marketing strategies that focused on referral and social media traffic, driving audiences to increase site visits

Built and maintained strong relationships with journalists, editors, and media outlets (both traditional and digital) to secure high-quality, media coverage - aided by the use of Travmedia/Cision/MuckRack

Measurement and Reporting using frameworks and KPIs to monitor effectiveness of campaigns, analysing data and reporting results and insights back to clients

Primary Industries

Travel & Tourism UK and Global | Retail | Education | Construction | Shoot Location Venues | Equestrian

• Set up and ran the in-house PR team for one of the leading private jet companies in the UK
• Set up the press office from scratch implementing systems, creating databases and establishing trade and consumer media contacts
• Produced a full set of stills imagery on a tight budget and timeline across 3 days in 3 different locations with a large crew
• Launched, drafted and edited bi-monthly in-house magazine
• Ran the press office at EBACE, international trade show in Geneva, Switzerland

• Managed a small PR/Marketing agency with a diverse range of clients including Travel & Tourism, toy retailers and race tracks
• Implemented a new business strategy in 2006 which won the agency 5 further accounts, thus significant increase in turnover and profit
• Planned and ran sales driven PR and Marketing strategies
• Secured annual contracts and further project work for retained clients
• Oversaw all client events including celebrity photo calls, conferences and trade shows
• Successful product launches with with retailer marketing departments to ensure maximum sales uplift, retailers included Tesco, Amazon, Wyevale and Pets at Home
• Managed budgeting procedures with financial control on all clients and all projects
• Press trip to Philippines with 10 journalists resulting in widespread national coverage

• Managed the press office for the retail Group’s brands – Moss, Moss Bros Hire, Cecil Gee, Beale & Inman, Hugo Boss (UK franchise) and Canali (UK franchise)
• Employed as part of the media phrased “turnaround team” introduced in 2004 raising profits and share price, both of which dramatically increased in 05 and 06
• Solely responsible for the development/implementation of strategies for the 6 fascia’s
• Developed/ran a regional PR campaign for the launch of 18 new Moss stores
• Regular presentations to Board of Directors and internal Heads of Department to communicate PR activities
• Responsible for all events including private shopping events for celebrity customers, press showcases, store launches and nationwide customer shopping evenings
• All written materials including city statements, regional press features and advertorials
• Devised and managed the communication campaign for the rejuvenation and relaunch of the Cecil Gee brand throughout the UK which saw a dramatic leap in sales
• Put together a high profile creative team for Cecil Gee, acting as production manager on seasonal stills shoots producing visuals for POS, DM, Advertising, PR & Online

• Account Executive/Manager (2001) for a leading fashion PR agency
• Developed strategies for brand development and direction utilising various areas of the media, including magazines, radio, advertising, sponsorship and press trips
• Delivered product placement and editorial coverage across all relevant media
• Responsible for press releases and copywriting for all clients
• Extensive media relations and press liaison with UK and European press
• Worked with European Head Offices in Paris, Germany and Sweden
• Ran press trips and numerous client events in France, Sweden, Germany and Scotland

• PA to David Reiss (CEO)
• Full business and personal support to the CEO
• Diary management / global travel / personal arrangements
• All written material including releases and press packs
• Planned and executed regional store launches