Katy Wood
Summary
Raised in Hong Kong with university-level proficiency in Mandarin, I bring a unique blend of brand management strategic experience at Unilever and agency-side planning and buying media execution at Dentsu, providing a comprehensive understanding of stakeholder collaboration, commercial awareness, and dynamic project management.
Overview
4
4
years of professional experience
Work history
AV Executive
Dentsu
London
2024.08 - 2026.04
- Plan and Buy media campaigns across Linear TV, BVOD, Cinema, Radio, and CTV by coordinating internal workflows and managing external stakeholder communications—demonstrating strong time management, attention to detail, and effective teamwork within a matrixed structure.
- Deliver regular performance updates to senior stakeholders and clients, using clear and concise written and verbal communication to flag delivery issues and support timely problem resolution—highlighting prioritization and communication skills.
- Independently troubleshoot in-flight issues and adapt investment strategies mid-campaign by reallocating resources to priority media partners, demonstrating proactive thinking, commercial awareness, and comfort with ongoing change and dynamic priorities.
- Build and manage effective working relationships with vendors and media partners, negotiating briefs and timelines while maintaining alignment with campaign and business objectives—showcasing stakeholder engagement and collaboration.
- Monitor market activity and AV trends to propose innovative and commercially viable content and event-style solutions—demonstrating creative problem-solving and a forward-thinking approach to campaign planning.
- Operate as a reliable team player across departments, suggesting ways to optimise processes and contribute to a positive team culture while independently managing deadlines in a high-pressure environment.
Assistant Brand Manager
Unilever
London
2022.06 - 2023.06
- Led the planning and execution of a high-impact internal PR event for a new product launch, coordinating logistics, stakeholder engagement, creative development, and internal communications—exemplifying strong project management and event execution skills in a fast-paced setting.
- Built and maintained relationships with external creative and media agencies, independently leading weekly status meetings and coordinating cross-functional teams—demonstrating proactivity, confidence, and communication skills.
- Liaised between global and regional digital teams during a website rollout, ensuring timely delivery of assets while upholding brand accuracy—highlighting attention to detail, time management, and stakeholder coordination.
- Analyzed commercial performance using Nielsen and Kantar data, translating insights into clear recommendations for internal leadership—demonstrating analytical thinking and strong written communication.
- Developed and launched the brand’s first organic social strategy to address declining engagement, achieving a 10x increase in consumer interaction—showcasing innovation, creativity, and strategic problem-solving.
- Proposed four future Net Revenue Management (NRM) initiatives through in-depth competitor and financial analysis—aligning with commercial goals and contributing to long-term profitability.
- Promoted Unilever’s early careers programmes upon returning to Exeter, leading logistics for university-facing engagement events and liaising with internal and external stakeholders—illustrating stakeholder engagement and project ownership.
- Secured second place in the Unilever Future Leaders League through a creative, high-pressure business case presentation to senior leaders—demonstrating resilience, confidence, and excellent verbal communication under time constraints.
Education
BSc - Business Management with Industrial Experience and Proficiency in Mandarin Chinese
University of Exeter
Timeline
AV Executive
Dentsu
2024.08 - 2026.04
Assistant Brand Manager
Unilever
2022.06 - 2023.06
BSc - Business Management with Industrial Experience and Proficiency in Mandarin Chinese
University of Exeter