Katy Taylor
Summary
Accomplished content creator with expertise in blog post formulation, brand voice consistency, and web content creation. Demonstrates strong editorial knowledge and familiarity with style guides, ensuring high-quality and consistent messaging across platforms.
Overview
9
9
years of professional experience
Work history
Web Writer & Editor
Middlesex University
London
2022.06 - 2022.12
- Executed content creation and management for courses and web pages on corporate site.
- Authorised content change requests while consulting Faculty team and Content Manager.
- Compiled feedback to identify themes, delivering insights to team.
- Analysed Google Analytics data to evaluate content performance and discover enhancement opportunities.
- Supported Digital Experience Manager in web workflow oversight and governance execution.
Content Consultant & Strategist
LiveseySolar
London
2022.01 - 2022.06
- Writing, planning, and updating content or assets (blog posts, information products, social media blurbs, and website pages).
- Using digital word processing platforms and publishing platforms (including WordPress).
- Reviewing and approving client content and correspondence.
- Identifying content needs by talking to customers and their patients, and understanding marketing briefs.
- Conducting keyword research and utilising SEO.
- Monitoring and reporting on engagement and progress toward goals.
Product Writer & Copywriter
WBC
London
2020.11 - 2022.01
- Crafted product description copy for all new products and category pages across WBC and uploaded to BigCommerce after sign-off.
- Collaborated with sales, logistics, and marketing to guarantee product details are customer-centric and optimised for SEO.
- Designed email copy and content layout for WBC email marketing campaigns using Stripo software.
- Worked closely with design team to contribute to and deliver product brochures.
- Assisted in content calendar and blog writing.
- Optimised and refreshed WBC product listings and category page descriptions through NetSuite integration.
Copywriter
Croner-i Ltd
London
2019.07 - 2020.11
- Developed original, engaging copy for marketing materials, including weekly webinars for in-house and partner brands.
- Delivered persuasive email nurture campaigns for Croner-i, HR-inform, and Accountancy Daily, increasing sales by 15%.
- Executed keyword research using Google Ads to create conversion-focused copy for email marketing, PPC ads, and landing pages.
- Customised and updated Croner-i website content, including blogs, listings, and profiles.
- Produced Croner-i's monthly newsletter by highlighting key content and curating resources like gated webinars and toolkits.
- Collaborated with graphic designers to produce brochures, event programmes, presentations, and guides.
- Reviewed final copy for accuracy while overseeing all production phases.
- Conducted competitor analysis and monitored customer behaviour to enhance content performance.
Fashion Product Writer
Matches Fashion
London
2019.03 - 2019.06
- Analysed garments to compile detailed information on brand name, fabric, size, style, colour, and origin.
- Entered essential data into Matches Fashion e-commerce platform and CMS.
- Produced compelling product descriptions for notable brands such as Gucci and Prada across various categories.
- Crafted 25 to 30 concise product descriptions daily, each consisting of 50 to 70 words with appropriate tone and vocabulary.
B2B Content Writer
Growthlabs Ltd
Essex
2017.03 - 2019.02
- Analysed and developed copy for clients across various mediums, including web, blog, and emails.
- Collaborated with marketing team to evaluate content effectiveness and maintain deadlines.
- Managed monthly content creation using editorial calendar while tracking hours in Wrike.
- Engaged daily with clients to ascertain content requirements and conducted case study interviews.
Digital Content Editor
UKCBC
London
2016.08 - 2017.03
- Conducted research to produce high-quality blog posts for UKCBC audience and prospective students.
- Developed diverse content forms, including email campaigns, videos, and webinars.
- Optimised UKCBC website through strategic implementation of SEO best practices.
- Ensured adherence to digital content style guides, editorial guidelines, and house rules.
Assistant Digital Editor
Baker Ross Ltd
London
2014.02 - 2016.07
- Created and refined content for online and offline channels across Baker Ross platforms.
- Managed multilingual translations for international marketing campaigns.
- Composed factual press releases and information packs, fostering relationships with various publications.
- Oversaw briefing, proofreading, and approval processes for marketing emails.
- Generated innovative blog content to boost user engagement.
- Managed extensive blogger network, aligning social media accounts with blogger content.
- Cultivated online communities to increase traffic to company websites.
- Assisted Chief Operating Officer in daily operational management.
Education
Bachelor of Arts with Honours - Journalism
University of Essex
Southend-on-Sea, Essex 2004.09 - 7 2007
BTEC National Diploma - Print & Publishing
South Essex College
Southend-on-Sea, Essex 2002.09 - 6 2004
Skills
- Blog post formulation
- Brand voice consistency
- Editorial knowledge
- Familiarity with style guides
- Advertisement writing capability
- Press release composition
- Copywriting proficiency
- Web content creation
- Article submission
Timeline
Web Writer & Editor
Middlesex University
2022.06 - 2022.12
Content Consultant & Strategist
LiveseySolar
2022.01 - 2022.06
Product Writer & Copywriter
WBC
2020.11 - 2022.01
Copywriter
Croner-i Ltd
2019.07 - 2020.11
Fashion Product Writer
Matches Fashion
2019.03 - 2019.06
B2B Content Writer
Growthlabs Ltd
2017.03 - 2019.02
Digital Content Editor
UKCBC
2016.08 - 2017.03
Assistant Digital Editor
Baker Ross Ltd
2014.02 - 2016.07
Bachelor of Arts with Honours - Journalism
University of Essex
2004.09 - 7 2007
BTEC National Diploma - Print & Publishing
South Essex College
2002.09 - 6 2004