Katrina Newport

Experienced contractor in Change & Communications known for making complex change clear, engaging, and actionable. With over 15 years across finance, government, and corporate sectors. I deliver transformation that sticks; driving adoption, reducing risk, and building trust.

Equally comfortable shaping strategic direction or delivering tactical communications, I’m a safe pair of hands in any environment. Valued for clear thinking, creative strategy, and strong stakeholder rapport, I bring energy, precision, and a human touch to every project; from delivering communications for a £63bn migrations to AI rollouts.

• Spearheaded SJP’s highest-grossing commerical campaign, securing £217 million in investments between January and tax-year-end; the most successful in the company's history.
• Led business readiness and strategic communications for an AI-powered adviser-client interaction initiative, partnering with AWS and ensuring full GDPR compliance.
• Designed and executed direct mail campaigns supporting a £63 billion fund migration, achieving exceptional efficiency with call volumes as low as 0.06%.
• Developed Scalable Client Communication Framework: Created a bespoke mailing and correspondence framework that enabled tailored, high-impact messaging to clients, now adopted as a standard for future communications.
• Initiated a business-wide incentives and recognition review in response to sustained negative media coverage; engaging Partners and stakeholders to capture key themes and protect brand integrity.
• Directed a high-profile customer mailing in collaboration with Zurich’s legal team, the FCA, and Lloyds Bank; successfully notifying c.500,000 customers of a £15 billion product and service transfer to Scottish Widows.
• Delivered a national communications strategy at the request of the Prime Minister and COBR, mitigating reputational risk for UK landowners and trustees during the Chalara Dieback outbreak.
• Played a pivotal role in a government-wide digital transformation, trained by GDS to identify user needs—streamlined regulatory content on GOV.UK, reducing volume by 80% while maintaining clarity and completeness for millions of users.

Certified APMG Change Practitioner (2020)

Certified Adobe InDesign CC Masterclass - Advanced (2017)