NHS First Responder & North West Ambulance Service Panelist
Katrina Copsey
Senior Account Manager
Lytham,Lancs
Summary
Experienced Senior Account Manager with a strong track record of driving YOY growth, successful sales negotiation, business acquisition, strategic planning, and cross-channel collaboration. Adept at delivering customized solutions and achieving business goals. Strong analytical and problem-solving abilities. Resourceful, enthusiastic, and results-oriented.
Overview
22
22
years of professional experience
Work History
Senior Account Manager
Reach Plc
Canary Wharf
11.2022 - Current
- Development of tailored print and digital marketing solutions for a varied portfolio of SMEs, driving sustainable business growth through effective campaign management and cross-channel engagement
- Led and executed a highly complex, multi-faceted marketing campaign for a major national client, involving a diverse range of digital and print solutions. The campaign required weekly creative updates across all media channels, ensuring timely and impactful content delivery. Successfully engaged and managed multiple internal stakeholders, including sales, creative, and production teams, to align on strategy and execution. This collaborative effort resulted in securing the largest-ever regional field sales deal at Reach Plc.
- Awarded Field Sales Acquisition & Winback of the Year and Account Manager of the Year in the first year of service.
Wholesale Account Executive
Coca-Cola Europacific Partners
Uxbridge
11.2014 - 01.2022
- Managed a portfolio of 45 accounts worth £13m , consistently driving double-digit revenue growth through strategic sales initiatives and customer-centric solutions
- Nationally recognized with the CCEP Icon Award for developing & leading a new cross-team sales strategy
- Provided leadership in digital capability training for a national team of 450+ sales professionals
- Project-managed complex events such as the IOM TT Race, enhancing logistics and marketing outcomes.
Field Sales Associate
Coca-Cola European Partners
01.2013 - 01.2014
- Ranked #1 in GB for sales performance, achieving targets within 4 months and driving sustainable growth across 160 outlets
- Personally developed initiatives that were adopted nationally & presented at shareholder level, optimizing field sales processes.
Sales Assistant
Three Mobile
01.2012 - 01.2013
- Nationally top-performing sales assistant, increasing customer retention by 20% through innovative sales strategies.
Hotel Manager & Property Developer
Devoncourt Hotels Ltd
01.2003 - 01.2012
- Managed daily operations for two hotels and 15 rental properties, ensuring operational efficiency and quality customer service
- Negotiated contracts with vendors and suppliers, driving cost savings and improving service delivery.
Education
Rossall School
Skills
Cross-Industry AdaptabilityContract NegotiationConsultative SellingProfitability & Growth StrategyData-Driven Decision MakingSales Coaching & Mentoring
Strategic decision-making
Digital Marketing: Programmatic, Blis, Meta, Alphabet, Matchcraft, Editorial
CRM Systems: Salesforce & Opera
Interests
Active member of Toastmasters International, with a focus on public speaking and leadership
Raised over £20,000 for charity through cross-country walks
Enthusiast of outdoor activities, including sports, camping, and travel
Mum to an adult son & owner of a disobedient beagle
Timeline
Senior Account Manager
Reach Plc
11.2022 - Current
Wholesale Account Executive
Coca-Cola Europacific Partners
11.2014 - 01.2022
Field Sales Associate
Coca-Cola European Partners
01.2013 - 01.2014
Sales Assistant
Three Mobile
01.2012 - 01.2013
Hotel Manager & Property Developer
Devoncourt Hotels Ltd
01.2003 - 01.2012
Rossall School