Summary
Overview
Work history
Education
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Katrin Schummer

London

Summary

Results-driven Sales Director aligning sales, marketing, and customer success teams to deliver 150%+ quota attainment YoY and double-digit ARR growth across the DACH region. Expert in driving strategic account expansion, optimizing channel partnerships, and leveraging data for accurate forecasting. Proven track record of exceeding ambitious targets and building high-performance sales cultures that accelerate sustainable, scalable revenue.

Overview

12
12
years of professional experience

Work history

Sales Director DACH

Hoxhunt
London, England
07.2022 - Current
  • Led DACH revenue strategy to deliver 75% YoY ARR growth, outpacing market benchmarks and setting company standard.
  • Built and lead high-performing direct sales team across DACH achieving 150% of annual quota year-over-year
  • Developed and implemented DACH channel strategy from ground up, onboarding and enabling strategic partners that delivered 130% increase in indirect revenue
  • Built end-to-end marketing strategy, aligning messaging, demand generation, and ABM efforts to accelerate pipeline growth and establish market leadership in DACH region
  • Developed collaborative approach with Customer Success, aligning on expansion goals to drive significant increase in ARR per account while enhancing customer satisfaction and reducing churn to 10%.
  • Expanded into Switzerland and Austria with tailored market entry strategies and ABB marketing initiatives.
  • Introduced data-driven forecasting and pipeline management, improving ARR predictability by 30% and enabling more aggressive and accurate growth planning.

Senior Account Executive

Hoxhunt
London, England
07.2020 - 07.2022
  • Managed successful delivery of multi-channel sales campaigns in close collaboration with marketing
  • Individually achieved 160% YoY growth in sales territory by strategically expanding key accounts and consistently exceeding quota
  • Built strong relationships with key stakeholders to drive consistent year-over-year growth, resulting in territory contributing €1M+ in new ARR
  • Leveraged data-driven account planning to maximize YoY growth, consistently outperforming sales targets
  • Partnered closely with CS teams to tap into untapped business units in current customer organizations, resulting in 40% growth through strategic cross-selling into new accounts.

Account Manager - Customer Success

Cybereason
London
02.2019 - 07.2020
  • Managed portfolio of 50+ enterprise accounts, consistently achieving 120%+ retention rates by building trusted relationships and delivering tailored solutions.
  • Grew existing customer ARR by 40% YoY through proactive upselling, cross-selling, and strategic expansion into new business units.
  • Served as primary point of contact for key accounts, resolving complex issues swiftly and maintaining customer satisfaction score of 95%+.
  • Conducted quarterly business reviews with stakeholders to align on goals, identify growth opportunities, and solidify long-term partnerships.

Client Success Advisor

Cofense (Formerly PhishMe)
London
12.2015 - 01.2019
  • Strategic, results-oriented leader spearheading international client success team of 6, mentoring junior members to exceed performance targets by 30% and driving overall team efficiency improvements of 25%.
  • Owned and optimized full customer lifecycle for 40+ Cofense key enterprise accounts, overseeing journeys from implementation through advanced automation and achieving 4.8/5 average customer satisfaction rating.
  • Drove consistently exceptional renewal performance, securing 92% logo retention and 100% gross revenue retention YoY by proactively addressing customer needs and demonstrating clear ROI.
  • Excelled at managing and prioritizing 100+ customer requests per quarter, balancing rapid tactical responses with long-term initiatives to maximize satisfaction and maintain 95%+ NPS scores

Sales Development Representative

Cofense
London, England
11.2013 - 12.2015
  • Generated over 150 qualified leads per quarter through mix of personalized outreach, social selling, and strategic cold calling, consistently exceeding pipeline targets
  • Achieved 140% of meeting quota on average, securing high-quality appointments that directly accelerated sales cycles and closed deals.
  • Collaborated with marketing to refine messaging and optimize sequences, boosting email response rates by 35% and improving lead-to-opportunity conversion
  • Maintained meticulous CRM hygiene and reporting, providing actionable insights on prospecting activities that informed overall sales strategy.

Education

MBA - Master Business Administration

University Of Wildau
Berlin, Germany
2013

Bachelor of Arts - Business Management

Universtiy Of Worms
Worms, Germany
2011

Timeline

Sales Director DACH

Hoxhunt
07.2022 - Current

Senior Account Executive

Hoxhunt
07.2020 - 07.2022

Account Manager - Customer Success

Cybereason
02.2019 - 07.2020

Client Success Advisor

Cofense (Formerly PhishMe)
12.2015 - 01.2019

Sales Development Representative

Cofense
11.2013 - 12.2015

MBA - Master Business Administration

University Of Wildau

Bachelor of Arts - Business Management

Universtiy Of Worms

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Katrin Schummer