Katie Yen

• Providing excellent customer service.
• Merchandising store features and movement of floor plans.
• Maintaining store standards across shop floor.
• Replenishing and flowing any stock that had been processed, ready for consumers to shop as quick as possible.
• Cashier, taking payments and dealing with returns or any customer enquiries.
• Cashing up at end of day and sorting opening floats.
• Assisting on inventory across the store and doing weekly scamping across selected departments to identify product moving into clearance.
• Working as part as a team to achieve any of the goals set by management team.
• Aiming to achieve targets set by head office and to drive sales.
• Developing merchandising on floor features to make most of product.

• Working alongside trainee/assistant buyer to get approvals completed on time.
• Communicating with suppliers on daily basis.
• Working closely with design teams to observe trends and colours, ready to report back for this seasons new product and creating trend analyses.
• As well as working with QA to check that measurements of garments match up with brands already made approvals and ensure are at the standard of quality needed and expected.
• Communicating with marketing and e-commerce, this involved keeping on top of product that was needed for online and handing over samples to be photo shot, also any product that was needed for promotional use.
• Taking part in fit meetings on a weekly basis and communicating findings back to team, whether this was correct colour of garment, correct buttons etc.
• General admin, this involved post, phone calls and emails.

• Facilitated internal communication.
• Submitted timely reports which provided critical updates on various projects.
• Initiated purchase orders for office supplies ensuring cost-effective procurement.
• Organised client meetings, prepared agendas and took detailed minutes.
• Handled incoming calls for staff, answering questions, directing calls and documenting messages.
• Supported staff with administrative needs for photocopying, faxing and filing.
• Wrote professional letters, emails and memoranda for business communication.

To support the senior buyer in day to day activitys.
On a day to day basis I will raise present orders and mange both the critical path & range plans. I will Negotiate costs for my designated areas and identify recent trends to put into development with suppliers. To create a range that is both affordable and fashionable for our target market.

Responsible for planning and selecting monthly ranges, rather than our full range being from wholesale, I introduced suppliers from China and developed and designed styles for MISSPAP.

- Sourcing new product and reviewing any existing best sellers to repeat / move on.
- Analysing competitors and remaining competitive with pricing structures and breadth of styles.
- Forecasting ranges up to 6 months ahead and planning in options based on growth in the department and demand for different sub-cats.
- Presenting weekly trade on the overall performance of categorys and study our best and worst sellers. Any slow sellers I will address any action needed.

Promoted from Assistant buyer to Junior buyer the roles and responsibilities have slightly switched. I am now solely responsible for Footwear, Outerwear and Essentials.

• Essentials is a new category and the main aim was to introduce a capsule collection designed in house and sourced direct from the far east. Misspap Lingerie & Nightwear first launched Nov 2018 and is officially growing as a small department, we established history to continue the growth.
  
• I was to grow the outerwear department and introduce made to order styles designed & developed from suppliers out of Paris and the Far East. The main aim and objective was to have enough options and depth to drop continuously throughout AW17 reducing the risk of low stock near the time of demand.

Short stint working for startup brand in the UAE, my main role was to set different departments up and delegate the correct roles to the correct people in aid of getting the business off the ground. Other roles consisted of:

• Directing photo shoots, ensuring visual appeal and alignment with brand guidelines.
• Developed strategic plans for product launches, resulting in successful market penetration.
• Sourced freelance creatives for project-specific requirements, building a strong network of professionals.
• Managed creative budgets and resources efficiently to optimise project delivery.
• Established new branding guidelines to refresh company image across all platforms.
• Collaborated closely with marketing teams to align creative strategy with business objectives.

• Developed comprehensive marketing plans, enhancing brand visibility.
• Led a team of sales and marketing professionals to achieve business targets.
• Drove sales growth with innovative promotional activities.
• Oversaw daily operations of the sales department, promoting efficiency.
• Spearheaded new product launches, resulting in heightened brand awareness.
• Enhanced online presence, rebranding company website and social media to capture more leads.
• Monitored and reported on competitor and customer activity, industry trends and market developments to inform sales and marketing strategy.
• Oversaw timely creation of high-quality content for online and offline marketing collateral.
• Created social media content to promote brand awareness and increase audience engagement.
• Updated company website content, adding relevant information to attract and convert highly qualified leads.
• Analysed sales reports to identify trends and update strategies.