Katie Webb

Currently responsible for pricing vehicle assets for resale after lease return, working closely with a team of analysts and stakeholders to ensure optimal remarketing outcomes. I manage the pricing strategy for eight manufacturers, using performance data, conversion rates, and market insights to guide decisions.

Responsibilities and Achievements

• Developed pricing models that shortened asset turnaround time from stock 10 day to 6 day
• Helped improve profitability for the pricing and optimisation team with strategic decline & republish of stock with a value of 90% or less of market value.
• Contributed to the redesign of internal performance reporting tools in collaboration with data scientists, resulting in quicker decision-making.
• Supported strategic pricing decisions with accurate forecasts and post-campaign analysis
• Identified trends in market behaviour using advanced statistical techniques to apply to festive campaigns to enhance dealer engagement

Freeman's Event Partners are the leading provider of event and stadium public catering in the UK, Operating at over 400 events each year.

As the retail commercial analyst my role is to analyse inflation, pricing trends, Forecasting and market variables to present to the board accurate and insightful pricing tariffs for the sale of food, beverages and commodities across hundreds of food units at large events in the UK including F1 Silverstone, Twickenham stadium and music festivals.

Responsibilities and achievements

• Created data-driven pricing frameworks used at events like F1 Silverstone, Twickenham, and major music festivals.
• Delivered board-level reports on inflation, margins, and pricing strategy performance
• Developed strong partnerships with internal teams, helping logistics, catering, and marketing align on pricing decisions
• Played a key role in setting up real-time dashboards and variance tracking tools
• Adding value to customers where necessary through personal interaction, whether via formal presentations or informal discussion.
• Analysing and reporting on actual v budgeted margin by product and in total by business and at a group level.

Additional Areas Of involvement

• Working with the Logistics team to develop new sources for commodity prices to ensure the business keeps up to date with all the latest price trends.
• Working with the market / brand partnership team to develop coverage and add value of pricing insight to increase value for our clients.

It was a fast-paced, dynamic environment where no two days were the same. I loved being close to the action and knowing the data I worked with directly impacted the success of national events.

As commercial Analyst my main responsibilities were; providing costings for all sale Managers, accurately update master pricelist in line with manufacturers price inflation's and to support our sales admin and transport departments for all pre-sale questions. In the last year my role has changed direction , and I am now the commercial analyst for our sales director. Providing full account management support

Responsibilities and achievements

• Worked directly with the Sales Director to deliver full commercial analysis, from pricing and quotations to customer engagement and project support.
• Delivered tenders, conducted supplier negotiations, and improved pricing tool accuracy
• Acted as commercial point of contact for strategic deals, owning projects from quotation through to completion.
• Supported the development of Power BI tools with the operations team to streamline reporting and improve efficiency.
• Trained and mentored junior analysts and administrators, helping them build confidence and technical skills

Additional Areas Of involvement

• Oversight of stock management and reporting/ Forecasting
• Oversight of workshop and production across the group

As team lead, I led a team of five Pricing Analysts to research and price commercially viable quotes using our internal CRM system, customer specific price books and excel.

Responsibilities and achievements

• Created detailed quotes and tender submissions for large-scale projects.
• Solidified strong relationships with suppliers and internal account managers
• Increased efficiency by reorganising workload distribution and quote turnaround processes
• Contributed to key bid decisions and participated in high-value proposal reviews
• Built a positive, inclusive team culture through clear communication and encouragement
• Identified skill gaps within the team and organised relevant training sessions.
• Led weekly meetings, providing clear direction on project objectives.

My primary function as a Pricing Analyst was to understand IT equipment, data centre configurations, as well as how components interact with each other in order to accurately price, assess, and cost quotes and proposals and identify missing components.

Responsibilities and achievements

• Obtaining best price quotes from 3rd party suppliers to increase company revenue
• Producing quotes adhering to service level agreements and quality standards
• Managing time and materials pricing
• Setting customer expectations and maintaining excellent customer relationships
• Liaising with other departmental Team Leaders to ensure a seamless continuation of the customer process