Summary
Overview
Work history
Education
Skills
Accomplishments
Additional Information
Affiliations
Timeline
Generic

Katie Todd

Stockport,Cheshire

Summary

Sales and Marketing Director with record of success in enabling strong revenue growth through end-to-end sales management. Focused on continuous improvement using market knowledge, competitor research, innovation and team motivation. Always looking for opportunities to transform the customer journey and improve employee satisfaction.

A passionate advocate of DE&I, with extensive experience of supporting equity within the workplace.

Overview

20
20
years of professional experience
2
2
years of post-secondary education

Work history

Director of sales and marketing

Liberty Global
Bradford
03.2023 - Current
  • Established sales function for Liberty Shared Services, taking the business from cost centre to profit centre.
  • Created structured sales process including defining sales stages, reporting, managing stakeholders, producing sales trading reports across multiple operating businesses
  • Instigated re-brand of Liberty Financial Services to suit launch into external markets
  • Identified hero products to take to market, creating GTM strategy for launch. Continuous product development using market insights.
  • Delivered £8.5m incremental revenue in first year
  • Introduced Customer Experience feedback process for NPS and CSAT.
  • Launched CRM tool across business.

Head of Wayleave and Design Partners

Virgin Media
Wythenshawe
10.2021 - 03.2023
  • Managed 125 people across 3 sites in UK to deliver wayleave and network expansion support services for VMO2 network expansion.
  • Managed 13 outsourced network design partnerships, across UK, Europe and India delivering the infrastructure design for >1m premises per annum across UK.
  • Delivered a transformation program across wayleave service, developing the customer journey and resulting in success rates improvements from 30% to 54% in first year.
  • Improved employee satisfaction results by 28 points

Head of Network Expansion Sales

Virgin Media
11.2015 - 10.2021
  • Responsible for creating and delivery of the Go to Market plan for the Network Expansion – Project Lightning
  • >3 million homes added PTD
  • Worked across Liberty Global European networks to share best practice in GTM approach
  • Delivered milestones such as 500k active base customers in 2020, achieving target of 24% sales penetration at 12 months
  • Adapted GTM strategy for digital first approach during COVID-19 having lost sales channels and reducing SAC costs
  • Responsible for >£1.3m GTM annual events budget
  • Establishing relationships with multiple stakeholders at all levels up to EC
  • Recruited a diverse team of 11, encouraging flexible work practices

Outsource Relationship Manager

Virgin Media
04.2005 - 11.2015
  • Responsible for managing the Outbound Xsell & Upsell account with our 2 Outsource vendors with 450 FTE.
  • Strong stakeholder management with hands on approach, building strong lines of communication to ensure the key business KPI's are met each month.
  • Additional responsibilities involve working to a budgeted incentive scheme, improving call quality and building continual relationships with our internal and external customers.
  • Responsible for driving and supporting the financial targets, managing a multi million pound account.

Education

A-Levels - Economics, English Language, Theatre Studies

Knutsford High School & 6th Form College
Knutsford, Cheshire East
01.1989 - 01.1991

Skills

  • Business development
  • Sales techniques
  • Relationship Management
  • Sales pipeline management
  • Competition analysis
  • B2B and B2C sales strategies
  • Salesforce CRM
  • Strategic Planning
  • Team building
  • Leadership

Accomplishments

  • Founded and developed Lean In circles programme into Virgin Media from 2018 – present
  • Joined WICT UK as board member in 2019, delivering the programme content for our members and developing external partnerships
  • Chair of Gender Equality network as part of the Virgin Media Belonging Collective since July 2020, setting the strategy for gender equality
  • Creation and evolving delivery of the Go to Market strategy for Virgin Media Network Expansion programme - Project Lightning
  • Adapted GTM strategy during COVID-19 to implement digital first approach, delivering our sales plan in 2020 in the absence of field sales and retail
  • Multiple winner of Annual sales awards programme in 2009, 2012 & 2014 winning trips to Bermuda, Miami and New York
  • BESMA Finalist for Sales Support team

Additional Information

In my spare time I can be found in the sea either Paddle Boarding or on my Jetski. I also enjoy taking long walks with my family and dog.

Affiliations

  • In my spare time you'll find me walking my dog on the beach, swimming or paddle boarding.

Timeline

Director of sales and marketing

Liberty Global
03.2023 - Current

Head of Wayleave and Design Partners

Virgin Media
10.2021 - 03.2023

Head of Network Expansion Sales

Virgin Media
11.2015 - 10.2021

Outsource Relationship Manager

Virgin Media
04.2005 - 11.2015

A-Levels - Economics, English Language, Theatre Studies

Knutsford High School & 6th Form College
01.1989 - 01.1991

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Katie Todd