Katie Hawker
Farnborough,Hampshire
Summary
Results-driven professional who demonstrates strong communication and negotiation skills and an innovative mindset to deliver exceptional client service and drive organisational success.
Fostering collaborative environments that inspire growth and innovation while aligning with long-term career goals of enhancing operational efficiency and leadership impact.
Alongside expertise in project management and team leadership. Committed to delivering transformative results.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work history
Realisation Director
HH Global
2025.05 - 2026.04
- Working on the PepsiCo client, managing an internal global team of 6. Key workstreams include: POSM Harmonisation across PepsiCo's EMEA markets. Creation and ongoing development of the PepsiCoPOSHub technology. The EMEA Premiums range. Track & Trace technology via PepsiCo's POSM in store to measure engagement and wastage across EMEA. Working in partnership with PepsiCo and their chosen creative agency as a tripartite relationship to ensure optimisation across their Shopper Eco-system processes, ensuring PepsiCo's budgets are as cost effective as possible.
Account Director (Contract)
Gravity Global (B2B)
2024.09 - 2025.04
- Managing a NPD launch, launching in the US. Supporting the clients NPD with various deliverables inc. Production shoot being shot in California for video and stills photography. Models, props and location sourcing. Talent casting selects, post production of all content with assets being used for both educational videos, social and printed supporting materials.
Business Unit Director
Mauveworx
2023.09 - 2024.07
- Managing a department of 12 including Designers and Account Managers. P&L responsibility. Providing creative conceptual design & adaptations. Including: digital assets for social media, DOOH, videos, print inc. editorials, leaflets, influencer boxes, POS, packaging design, production, and experiential.
- Clients included Krispy Kreme, L'Oreal, Lakeland, Poundland, Specsavers and Bayer.
Freelance Business Director
Kairos Media
2023.07 - 2023.08
- Managing a significant launch campaign for the key gaming publisher partner, Blizzard Entertainment.
- Delivering numerous activations including sourcing the filming production agency, celebrity talent contract negotiation, shoot and post production of the content. Adapted assets created for social content, live stream gaming with key contracted influencers, website design, PR and bespoke merchandise sourcing and delivery.
Group Account Director
Tag Worldwide
2022.01 - 2023.02
- Responsible for the following markets: APAC, EMEA and LATAM for the clients Unilever, Dove and Heineken. P&L responsibility.
- Providing post production adaptations and creative conceptual work for digital, OOH, KV's and TVC's. Work included: Voice overs, CGI animation, motion graphics, grading and transcreation.
Business Leader
McCann
2021.10 - 2022.01
- Responsible for the global Xbox relationship, responsibility of activating the creative concepts, managing the filming and production for a short film documentary titled “A Player Like Me” a Cannes Lions nominated film. Work also included DOOH for Xbox's England game sponsorship at Wembley Stadium.
Account Lead
touch Associates
2021.01 - 2021.09
- Virtual event management during Covid for the Bristol Myers Squibb pharmaceutical client.
Client Services Director
Xquisite Productions
2020.08 - 2020.10
- Experiential for Netflix, Weber, Monster Energy and Pleese.
Freelance Senior Account Director
Oliver (U Studio)
2020.02 - 2020.08
- Based on site at Unilever, leading the Global Oral Care Category.
- Brands inc. Sensitive Mineral Active, Mentadent, Pepsodent & Zendium
- All digital assets for social platforms inc. video creation and adaptation. Motion graphics, CGI. Transcreation and Photoshoots.
Freelance Senior Account Director of Innovation
RMG
2019.08 - 2020.02
- Responsible for creating and developing the experiential department for the business.
- Driving campaigns from end to end, from sourcing production agencies, creative designers, initial creative concepts from scamps to 3D renders, pitching, through to production and delivery. Clients included: Bosch and Garmin.
Freelance Senior Account Director
Circle Agency
2019.05 - 2019.07
- Responsible for the following client relationships for all experiential campaigns: Costa Coffee, Milk & More, Sony PlayStation and Kettler.
Freelance Senior Account Director
Because
2018.10 - 2019.05
- Responsible for the global relationship for Blu, part of Imperial Tobacco.
- Managing a team, working on the large scaled project
- Launching within the US market a variety of marketing activities including experiential, social media assets, competitions, and a PR activation.
Freelance Senior Account Director
Oliver (U Studio)
2018.06 - 2018.10
- Based on site at Unilever, managing key clients for the BPC category including: TRESemme, Love Beauty Planet, R Bright, Simple and Dove.
- Delivering all digital campaigns, including social asset creation, SEO, posts, banners, blogs/vlogs, video creation and adaptation inc. Motion graphics CGI, blogs/vlogs, transcreation and product photoshoots.
Freelance Senior Account Director
Vivid Brand (Publicis)
2018.03 - 2018.06
- Leading the European Nestle Purina relationship. Working across the Friskies, Gourmet and Whiskers brands.
- Inc. Creative concepts, Shopper toolkits, Copy writing, POS, Print and OOH
Freelance Senior Account Director
Twelve
2018.01 - 2018.03
- Responsible for managing various key projects for Nokia, in the lead up to MWC and Nokia's flagship handset announcement and launch. Work included: creative concepts, shopper toolkits, POS and OOH.
Freelance Business Director
Initials
2017.08 - 2017.12
- Responsibility for the EMEA Samsung relationship. P&L responsibility. Providing services across all of Samsung product categories. Creating and producing shopper toolkits for all key EMEA retail partners.
Freelance Senior Account Director
Geometry (WPP)
2017.03 - 2017.08
- GSK, Pfizer, Godiva, Unilever and McVities / Pladis. P&L responsibility. Creating bespoke retailer platform shopper touch points and tool kits and retailer activation concepts including POS, Experiential and PR.
Freelance Client Director
Retail Marketing International
2016.09 - 2017.02
- Creative and print for in store POS. Clients included: Co-Op, Spar and Well Pharmacy Unilever, General Mills, Mondelez, Aunt Bessie's, McCain, Arla, GSK and J&J.
Education
GCSEs -
St Josephs Convent School
1990.07 - 1996.07
Skills
- Strong communication skills
- Exceptional client service
- Strong negotiation
- Budgeting and financial forecasts
- Strategic leadership
- People Management
- Team Leadership
- Innovative mindset
Timeline
Realisation Director
HH Global
2025.05 - 2026.04
Account Director (Contract)
Gravity Global (B2B)
2024.09 - 2025.04
Business Unit Director
Mauveworx
2023.09 - 2024.07
Freelance Business Director
Kairos Media
2023.07 - 2023.08
Group Account Director
Tag Worldwide
2022.01 - 2023.02
Business Leader
McCann
2021.10 - 2022.01
Account Lead
touch Associates
2021.01 - 2021.09
Client Services Director
Xquisite Productions
2020.08 - 2020.10
Freelance Senior Account Director
Oliver (U Studio)
2020.02 - 2020.08
Freelance Senior Account Director of Innovation
RMG
2019.08 - 2020.02
Freelance Senior Account Director
Circle Agency
2019.05 - 2019.07
Freelance Senior Account Director
Because
2018.10 - 2019.05
Freelance Senior Account Director
Oliver (U Studio)
2018.06 - 2018.10
Freelance Senior Account Director
Vivid Brand (Publicis)
2018.03 - 2018.06
Freelance Senior Account Director
Twelve
2018.01 - 2018.03
Freelance Business Director
Initials
2017.08 - 2017.12
Freelance Senior Account Director
Geometry (WPP)
2017.03 - 2017.08
Freelance Client Director
Retail Marketing International
2016.09 - 2017.02
GCSEs -
St Josephs Convent School
1990.07 - 1996.07