Summary
Overview
Work History
Education
Languages
References
Timeline
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Katie Halpern

London

Summary

Marketing professional with 7+ years of experience working in the B2B SaaS space delivering revenue-generating results. Comfortable working through ambiguity and relying on data to drive decision-making.

Experience using: SFDC, Tableau, Marketo, Asana, Jira, Airtable, Builder.io, and Google Suite

Overview

8
8
years of professional experience

Work History

Sr. Partner Marketing Manager

Vimeo
London
11.2021 - Current
  • First Partner Marketing Manager at Vimeo, shaping partner strategy and co-marketing arm of Demand Generation organization
  • Delivered 11 marketing campaigns end-to-end in 2025, driving over 1,000 leads into our funnel and generating over $1M in pipeline
  • Built joint messaging with partners and developed co-marketing content (webinars, emails, trial programs, blog posts, organic/paid social activations, in-person events) to drive pipeline for Enterprise product
  • Set KPIs including registration/inquiry targets, collaborated with internal creative teams on deliverables, and strategically planned event promo/post-event followup
  • Collaborated with Product Marketing and Demand Generation teams to ensure partners were included in upcoming campaigns
  • Performed post-mortem analysis of campaigns to compare results to planned targets, as well as identify areas for improvement moving forward

Account Manager

Vimeo
New York
01.2019 - 08.2020
  • Managed $1MM book of business through onboarding, renewal and expansion of over 100 Enterprise accounts; successfully renewed six figure deals and closed new business opportunities with an average ARR of $50,000
  • Achieved quarterly quota targets, and in last quarter exceeded new revenue target by 100%
  • Regularly consulted with clients to determine opportunities for site/app optimization to drive subscriber rates and viewership by up to 75%
  • Handled objections in contract negotiation phases through reiteration of product value

Sales Development Representative

Vimeo
New York
01.2018 - 12.2018
  • Prospected for new business opportunities via LinkedIn and competitor websites
  • Qualified inbound inquiries
  • Implemented outreach sequences in order to attract prospects to book a preliminary call
  • Exceeded quarterly activity targets through calls and emails to leads
  • Closed new business opportunities for Vimeo's OTT streaming product

Customer Success Manager

Emarketer
New York
01.2017 - 12.2017
  • Interacted directly with clients to understand their business needs, conducted product training, and developed relationships
  • Researched KPIs and trends within the global digital marketing landscape, specifically within the verticals of entertainment and retail
  • Developed creative strategies for account growth and engagement, from the onboarding stage to renewal
  • Presented account usage to senior level contacts at client companies to showcase ROI

Education

Master of Science - Literature And Modernity

University of Edinburgh
Edinburgh, Scotland
12-2021

Bachelor of Science - Media, Culture, And Communications

New York University
New York, NY
01-2017

Languages

English
First Language
Spanish
Intermediate (B1)
B1

References

References available upon request.

Timeline

Sr. Partner Marketing Manager

Vimeo
11.2021 - Current

Account Manager

Vimeo
01.2019 - 08.2020

Sales Development Representative

Vimeo
01.2018 - 12.2018

Customer Success Manager

Emarketer
01.2017 - 12.2017

Master of Science - Literature And Modernity

University of Edinburgh

Bachelor of Science - Media, Culture, And Communications

New York University

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Katie Halpern