Katie Cooil

• Data-led decision making to achieve both short and long term KPIs.
• Project management with various different internal teams to ensure we have the most effective and current marketing visible onsite / offsite communications (for nextcredit, nextpay and next3step).
• A customer centric approach to marketing designs, making sure that marketing material is engaging, easy to navigate and always FCA compliant. I have worked closely with the data science team to make sure that we are targeting the correct audience for different credit services.
• Established and nurtured important relationships between stakeholders such as the compliance team, content team and Monetate testing platform.
• Prepared and analysed numbers for trade on a weekly basis.

Skills

• This role has required high organisation skills with managing tight deadlines with different stakeholders.
• Negotiation skills - different teams have different internal KPIs. My role has taught me how to navigate discussions to ensure nextcredit KPIs are always consider when changes are made onsite.
• Commercial understanding of the trade numbers with a good strategic and tactical mindset.
• Strong communication skills within the services team and externally.

• Oversee and manage the performance of Search Engine Marketing (Paid Search and SEO) and Conversion Rate Optimisation (CRO).
• Own and manage the relationship with the external digital marketing agency for SEO, Paid, CRO.
• Develop and continually improve the customer journey (UX), the implementation and delivery of a mobile first strategy. Grow and nurture the chosen social channels (Facebook, Twitter, Instagram and YouTube/Vimeo).
• Deliver and present a strategic update document to the Senior Management Team monthly at board meetings.
• Produce weekly performance reports to wider business on Excel.
• Creation and delivery of our email marketing campaign to a contact list of over 65,000 contacts through the email marketing platform Dotdigital.
• Ownership and execution of the promotional and marketing calendar.
• Work collaboratively with the wider Digital team.
• Working with external partners, deliver best in class photography and video to drive growth for the UK eCommerce platform.
• Continue to grow our Amazon.co.uk presence as well as managing the development of the Digital Marketing Apprentice.

Achievements

• Preparation and execution of our most successful Black Friday Sale, generating £ 1 million revenue.
• Managing the change to a more conversion centric strategy. Successfully launching 5 new ranges to the product.

• Oversee and manage the performance of Amazon globally, as well as any potential new marketplaces.
• Own and manage relationship with the external marketing agency to deliver consistent growth in line with key KPIs.
• Develop and continually improve the customer journey on each marketplace (UX).
• Ensure healthy stock levels are maintained at all times. Deliver a reporting document that provides data to make astute decisions, but also allows the Senior Management Team to steward activity.
• Work collaboratively with the wider Digital team to ensure we’re presenting Woolroom in the best light across on channels.
• Using analytical and tools such as Helium10, identify opportunities for further, accelerated growth on Amazon.

Achievements

• I successfully grew amazon.co.uk from being a very small aspect of the business (5%) to become a very important and lucrative sales channel for Woolroom (25%) .