Katie-Ann Stevenson
Wollaston,UK
Summary
Creative and commercially minded digital marketer with a passion for turning insights into content that connects. Bringing experience across e-commerce, social media, and digital merchandising, with a strong grasp of what makes audiences click. A track record of crafting campaigns that feel personal, look polished, and deliver results. Skilled refining product pages, and shaping brand content that sparks interest, all while balancing creativity with clear, data-led thinking. Collaborative by nature, with a proactive mindset and a strong ability to take ownership and bring ideas to life.
Overview
9
9
years of professional experience
2029
2029
years of post-secondary education
1
1
Certification
Work history
Digital Merchandising & Marketing Executive
Country & Stable-Olney
Olney, Buckinghamshire
04.2024 - 07.2025
- Managed the online merchandising and product lifecycle for 2,000+ SKUs seasonally across leading equestrian and country brands, ensuring accurate pricing, timely launches, and data integrity throughout all stages.
- Oversaw end-to-end product setup, including data input, SEO-friendly product descriptions, and image editing for high-converting web listings.
- Created and optimised 150+ product listings, blending keyword-rich copy and enhanced visuals, resulting in a 15% increase in conversion rate.
- Monitored and improved organic performance using Google Analytics and Search Console, applying keyword strategies and on-page enhancements to drive consistent growth in search visibility.
- Conducted ongoing competitor analysis, identifying content gaps and emerging trends to maintain a competitive edge.
- Worked cross-functionally with suppliers and internal teams to ensure accuracy in product data, pricing, and stock availability across seasonal updates and ongoing ranges.
- Supported campaign content creation, including email marketing briefs and advertising copy in collaboration with the wider marketing team.
- Regularly planned and created organic social media content, contributing to channel consistency and audience engagement.
- Provided regular cover for company social media channels, producing TikTok content with standout performance (top post: 101,000+ views).
Equestrian Facility Manager
Thurleigh Equestrian Centre-Bedford
02.2016 - 04.2024
- Managed a team of 6+ staff in daily operations, scheduling, and delivery of riding programmes.
- Led the training and development of staff and work experience students, in line with professional board standards.
- Responsible for rostering, managing the online booking platform, and coordinating a variety of events.
- Delivered excellent customer service in a client-facing environment, resolving queries efficiently and building strong client relationships to support repeat business.
- Enforced health and safety regulations, promoting a safe work environment for all staff members.
- Handled sensitive client information in compliance with GDPR legislation.
- Used social media and referral strategies to grow audience engagement by 40% over 12 months.
- Demonstrated a high level of organisation and accountability, conducting regular staff performance reviews and ensuring adherence to current health and safety procedures.
Equestrian Business Owner - Instruction, Operations & Client Services
KAP Equestrian Services-Bedford
09.2018 - 03.2024
- Ran a profitable service business, managing operations, customer relations, invoicing, and training.
- Designed and delivered tailored training sessions for riders of all levels, from children and beginners to advanced partnerships. Demonstrated excellent communication, adaptability, and the ability to manage expectations through clear, goal-oriented syllabuses.
- Adapted swiftly to changing market conditions, maintained competitiveness in challenging situations.
- Developed a broad and transferable skill set through self-employment, including active listening, emotional resilience, leadership, time management, and confident decision-making in high-pressure situations.
- Managed all administrative functions independently, including bookkeeping and invoicing, while also creating and implementing innovative marketing strategies across social media and a dedicated business website.
- Built and retained a loyal client base through personalised programming, strong word-of-mouth reputation, and consistent, high-quality service delivery.
Learning Support Assistant
Bedford Greenacre Independent School-Bedford
09.2017 - 07.2018
- Gained experience supporting children across all age groups, from Early Years Foundation Stage (EYFS) to Sixth Form, including working with students with a range of learning disabilities.
- Developed a strong practical understanding of varied teaching and learning approaches, supporting the delivery of core subjects such as Maths, English, and Biology through one-to-one and small group tutoring.
- Built a working knowledge of the key skills required in education, including lesson support, classroom management, and differentiated learning strategies.
- Gained valuable insight into equality, diversity, and inclusive teaching practices, while supporting the educational and pastoral needs of a diverse student population.
- Strengthened interpersonal and communication skills through consistent one-to-one support, particularly with students requiring additional learning support or special educational needs (SEN).
Education
Certificate of higher education - Equine Science
Coventry University
Coventry, West Midlands 09.2018 - 07.2021
Social Media Strategy with AI
Digital Marketing Institute
03/2025 - 06.2025
A Level - Biology
Bedford, BedfordshireA Level - Physical Education
Bedford, BedfordshireA Level - Drama
Bedford, BedfordshireSkills
- Digital & Social Marketing
- E-commerce Strategy
- SEO & Content Optimisation
- Conversion Rate Optimisation
- Google Analytics
- Digital Merchandising
- Consumer Insight
- Competitive Analysis
- Data Analysis
- Business Intelligence Tools
- Audience Centric Strategy
- Marketing Tools (eg Klaviyo, Canva, Google Suite)
Certification
- Google Analytics Certification, 07/25
- Data Analytics, 05/25 - Digital Marketing Institute CPD
- UX & CX Essentials, 04/25 - Digital Marketing Institute CPD
- Content Marketing, 05/25 - Digital Marketing Institute CPD
- SEO for Copywriting, 08/01/24 - Media Training LTD
- Driving Licence, 04/01/17, Present
References
References available upon request.
Timeline
Digital Merchandising & Marketing Executive
Country & Stable-Olney
04.2024 - 07.2025
Certificate of higher education - Equine Science
Coventry University
09.2018 - 07.2021
Equestrian Business Owner - Instruction, Operations & Client Services
KAP Equestrian Services-Bedford
09.2018 - 03.2024
Learning Support Assistant
Bedford Greenacre Independent School-Bedford
09.2017 - 07.2018
Equestrian Facility Manager
Thurleigh Equestrian Centre-Bedford
02.2016 - 04.2024
A Level - Biology
A Level - Physical Education
Social Media Strategy with AI
Digital Marketing Institute
03/2025 - 06.2025
A Level - Drama
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