Katie Allabarton
Summary
Results-driven Account Manager with a strong business background, and a record of growing enterprise clients to exceed revenue targets. Experienced in pipeline generation, client relationship building, and translating adoption into real business value. Loves data analytics to both unlock new opportunities and maintain account health. Adept at cross-functional collaboration, upselling & platform sales, and managing clients on a global level across the EMEA, Americas, and APAC regions.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Strategic Account Manager
Browzwear Global (Europe)
Remote
07.2021 - Current
- Managed multi-million-dollar book of business, consistently exceeding targets as quota-carrying Account Manager.
- Cultivated strong relationships with key decision makers to drive strategic initiatives.
- Turned long-tail core accounts into a healthy segment via low-touch intervention.
- Led the Auto-Renewal contract term rollout, reducing client churn and contraction rates.
- Negotiated multi-year contracts and pricing agreements to maximise client adoption and profitability.
- Created quarterly reports analysing customer activity, trends, and successes.
- Identified new business opportunities to propel revenue growth.
- Collaborated with cross-functional teams to develop innovative customer solutions.
- Leveraged retail mathematics knowledge to deliver client-specific ROI.
- Utilized expertise in digital fashion transformation and sustainability to add resonance and value to client offerings.
Senior Lead Buyer Apparel
Zalando SE Berlin Germany
Berlin
01.2015 - 06.2021
- Led department strategy and managed team of four, including three Buyers.
- Created collections across all apparel categories for in-house brands.
- Developed strategic plans for budget allocation and category mix with merchandising team.
- Established buying timelines to balance production lead times with team workload.
- Conducted weekly trading sessions, utilizing data insights to optimize pricing and marketing strategies.
- Standardized processes by transitioning to fully digital workflows, enhancing efficiency.
- Sourced new suppliers and identified growth opportunities within sustainable fashion initiatives.
- Drove textile buying team to achieve highest percentage of sustainably tagged products at Zalando.
Junior Buyer
River Island London UK
London
02.2011 - 12.2014
- Oversaw buying of over 1,000 options annually across various departments.
- Conducted regular sourcing trips to Far East and Europe for product development.
- Collaborated with merchandising team to create seasonal strategies aligned with OTB.
- Negotiated cost prices to achieve department margin targets and maximize profit.
- Maintained supplier base according to sourcing strategy, focusing on strengths for optimal pricing.
- Visited stores regularly with merchandiser to build relationships and understand customer profiles.
- Managed critical path for timely product development meetings and approvals.
Assistant Buyer
White Stuff London UK
London
03.2010 - 03.2011
- Oversaw denim, outerwear, jersey, sweats, and underwear product ranges.
- Collaborated with design teams for effective range planning and product development.
- Negotiated competitive pricing and payment terms with suppliers to enhance profitability.
- Sourced new suppliers for innovative product development and cost optimization.
- Managed BAA through weekly one-on-one meetings to address workload and critical path issues.
Education
Bachelor of Arts - Theology
University of Durham
UKA levels - Biology, History, Psychology, General Studies
Stratford-Upon-Avon Grammar School For Girls
UKSkills
- Accredited in Value Case and MEDDICC sales methodology for value-driven opportunity qualification
- High proficiency with CRM platforms (Salesforce & Hubspot)
- Leverages Sales intelligence platforms Chorus and Jiminny to enhance client communication
- Tableau for data analytics
- Skilled at forecasting on an annual and quarterly level
- Conceived and built a customer-facing sustainability calculator to show the environmental impact of oversampling
WEBSITES
- https://browzwear.com/
- https://www.zalando.co.uk/
- Https://www.riverisland.com/
- Https://www.whitestuff.com/
Languages
English
First Language
German
Elementary (A2)
A2
Certification
- UK driving license
References
References available upon request.
Timeline
Strategic Account Manager
Browzwear Global (Europe)
07.2021 - Current
Senior Lead Buyer Apparel
Zalando SE Berlin Germany
01.2015 - 06.2021
Junior Buyer
River Island London UK
02.2011 - 12.2014
Assistant Buyer
White Stuff London UK
03.2010 - 03.2011
Bachelor of Arts - Theology
University of Durham
A levels - Biology, History, Psychology, General Studies
Stratford-Upon-Avon Grammar School For Girls
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