Katherine Turner

Clients include: Salomon Running, Omius Tech, The Guardian U.S. and Strava

• Write long-form editorial content with a particular passion for female-athlete-focused storytelling.
• Manage my clients' social media accounts, including copywriting and asset selection.
• Develop social media strategy to deliver a consistent visual and written brand identity.
• Analyse social media performance for my clients through campaign, monthly, and annual reporting.
• Manage my clients' social media at live events, such as UTMB, where I helped Salomon Running achieve over 7 million impressions.

• Led Tracksmith's social media across all platforms, working closely with the creative and product team to deliver a consistent content tone.
• Evolved their live coverage of events, including the U.S. Olympic Marathon Trials, leading to unprecedented engagement.
• Led the social media copywriting.
• Contributed to overall marketing strategy, including the successful "Year of the Amateur" campaign.

• Led the social media copywriting across all the company's social media channels.
• Created actionable plans to grow and maintain followers across all On's social media channels. This included almost doubling their Twitter audience in under a year.
• Drove and executed the social media strategy for live events, including On Track Nights.
• Led On's weekly, monthly, and annual channel performance reporting.
• Managed On's athlete-focused content on social media, including athlete announcements, race results, and "behind-the-scenes" moments.

• Developed social media strategy to bring global campaigns to life.
• Created Strava's annual Year in Sport photo contest, building it into a global contest that received over 30,000 entries annually.
• Consistently authored long-form content for Strava's blog.
• Grew Strava's in-app club, "The Strava Club", from fewer than 200,000 members to almost 2 million.
• Led Strava's customer engagement strategy, including establishing protocols for managing hate speech.