Bachelor of Science - Zoology
University of Derby
Derby 09.2003 - 07.2006
Katherine Smith
Derby,Derbyshire
Summary
Dynamic 'Internal & External' Communications Manager with over 20 years experience, leading strategic marketing, communications, project & change management initiatives. Proven to conduct market trend analysis and identify relevant messaging. Works independently with no supervision or in a collaborative settings. Skilled in multiple channel management, coordinating up-to-date product, service and operations information. Accomplished in all Microsoft 365 platforms, as well as specific CMS & CRM systems, evolving business, management and service user needs to maximise operational efficiency. Successful at optimizing security standards, improving planning processes and managing system & business change implementations. Full social media management, utilising online platforms such as Hootsuite for future project and business communication planning.
Further employment details, professional & character references readily available upon request.
Education
A-Levels - Media Studies
New College Nottingham
Nottingham 09.2001 - 07.2003
GCSEs - Maths, English Literature & Language, Science, Ex Arts, Geography, Media, Graphic Products, German
George Spencer Technology College
Nottingham 09.1996 - 07.2001
Work history
Change Management, Technology & Comms - MEU Lead
Mendelez International
Bournville/ Remote, Birmingham
03.2023 - 06.2023
- Communication, Technology & Change Management Lead for Europe, focusing on IT Functions from an Infrastructure/ Operations perspective within Mondelēz Digital Services.
- Deliver weekly Internal Change Management updates to a European audience on Technology Processes (MS 365 Platforms). Working alongside an external translation agency for assisted smooth delivery.
- Manage & send out tactical communications per European site, working with regional leads to provide critical IT updates and system trackers, for regular MS 365 & SharePoint platform processes.
- Communication plan development/enhancement as needed per site.
- Project Manage the implementation of Windows 11 delivery throughout each European site, coordinating a launch event at each involving brand management, on-site facility assistance, pop up banner and on-site Windows 11 launch branding.
- Measure communication impacts, finding innovative ways to adjust plans, supporting behavioral shifts to ensure change adoption.
- Produce Tech Talk articles for monthly internal distribution to all audiences, on project updates, MS platform capabilities & Wellness opportunities.
Communications Manager
Optima Health
Remote
10.2022 - 02.2023
- Responsible for supporting the Internal & External Optima Health Strategic Communications & Business Implementation Project Plan.
- Work alongside Business Development & key stakeholders to produce monthly newsletter updates on the recent acquisition of two smaller businesses, in line with the business strategy.
- Produce Monthly Town Hall deck & communication packs for line managers to cascade to additional staff.
- Create content & scripts for a wide range of marketing initiatives.
- Measure the effectiveness of the communication strategy and project plan through quantitative metrics and qualitative feedback.
- Carry out ad-hoc / project tasks as requested by the Head of Marketing.
- Work with Marketing to produce new branding and tone of voice for full company re-brand.
Communications & Engagement Manager
Refresco UK
Kegworth, Leicestershire
06.2022 - 09.2022
- Maintain a strong external employer brand aligned to the Refresco values, HR plan and people strategy, alongside key external stakeholders.
- Review, adapt & develop new activities to support business needs in response to change requirements.
- Manage & Update the internal Refresco intranet via CMS.
- Full editorial control of the monthly internal newsletter, working with external designers & creative agencies.
- Make regular visits to each of the 6 manufacturing sites across the UK, inciting the help of a 'Site Champion' to discuss communication delivery, gain feedback and build great working relationships.
- Work alongside Marketing to promote product Campaigns - Mr Freeze (F1 Lewis Hamilton eating an ice pop during an interview).
- Film SLT members on a monthly basis, to provide shop floor staff with business updates, across each manufacturing site, available on canteen screens for use during alternating shift patterns.
- Work alongside GroceryAid to inform staff internally on available wellbeing opportunities , financial support and retailer discounts.
- Manage & allocate the marketing & communications budget for continued profit improvements.
- Generate ideas & concepts for paid ad content.
- Managed time efficiently in order to complete all tasks within deadlines.
Strategic Communications Project Manager
General Optical Council (GOC)
Remote
06.2021 - 03.2022
- Interim Head of Communications for 3 months.
- Advise CEO & SLT on relevant communication updates, crisis communications, project management updates & brand reputation.
- Managed the ‘Education Strategic Review’ & 'Continuous Professional Development 'project specific comms internally and externally to key stakeholders, influencing the direction & process of information for both.
- Sector Strategic Implementation Steering Group lead, working alongside external stakeholder organisations, (Association of Dispensing Opticians), aligning communications, collaboration & brand steering approach, displaying a ‘one voice’ approach.
- Produced PR material & engage with journalists on business updates & collaborations.
- Supervised two direct reports with daily support, regular goal-setting and appraisals.
- Produced three ‘educational provider’ learning guides alongside an external creative agency. (Provider Guide for CPD), (CPD: A guide for Registrants), (CPD Branding Guide)
Skills
- Brand management
- Digital marketing
- SEO
- B2B Public Relations
- Copywriting
- Website development & Management
- Innovative marketing strategy
- IT security and networking
- Microsoft 365 Programme function & Delivery
- Strategic planning
- Department management
- Analytical and Critical Thinking
- Event Planning & Management
- Public relations
- Leadership
- Marketing
- Programme development
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