Katherine McFall Mullan
Ballymena,Northern Ireland
Summary
I identify new opportunities for future business and develop these into accounts to increase territory performance. I understand the importance of the customers needs being identified and turning product features into customer benefits and closing the deal that benefits both supplier and customer. I am experienced in selling both Products and Concepts and have achieved sales targets. I service key accounts in both NI and ROI and have an excellent rapport with customers. Proven ability to collaborate effectively within teams and plan store layouts to enhance customer experience.
Overview
24
24
years of professional experience
Work history
Area sales manager
Hallmark Cards
2017.11 - Current
- Analysed market trends, enabling informed decision-making about strategic direction.
- Developed new territories, expanding company reach and market share.
- Negotiated contracts with key clients to secure valuable business deals.
- Conducted competitive analysis to identify and capitalise on business opportunities.
- Improved product visibility with strategic placement in retail stores.
- Ensured compliance with company policies, maintaining professional standards across the team.
Store manager
Hallmark Cards
Antrim, Antrim
2012.03 - 2017.11
- Assisted customers in locating products around the shop floor promptly.
- Facilitated smooth checkouts by maintaining efficient till operations.
- Streamlined operations to maximise efficiency and minimise waste.
- Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
- Monitored inventory levels consistently to avoid stock shortages or overages.
- Collaborated with upper management in strategic planning, contributing valuable insights from ground level operations.
- Boosted store's reputation for excellence through meticulous upkeep, product presentation and customer service.
- Handled cash transactions accurately, minimising financial discrepancies at the till.
- Coordinated holiday promotions successfully whilst managing regular duties simultaneously.
- Maintained an organised stock room for easy accessibility of goods.
- Led training sessions for new employees, equipping them with necessary skills and knowledge.
- Managed staff rosters, ensuring adequate coverage during peak times.
- Conducted performance appraisals for staff members, providing constructive feedback and identifying areas for improvement.
- Resolved customer complaints effectively, protecting the store's image and consumer relationships.
- Implemented promotional displays to increase product visibility and sales.
Sales assistant to Store manager
Independent Store Brian Humphries
Ballymena, Antrim
2001.09 - 2012.02
- Conducted daily inventory checks to manage stock levels accurately.
- Addressed customer needs promptly, resulting in positive feedback and loyalty.
- Improved customer service by efficiently handling queries and complaints.
- Handled cash transactions swiftly, ensuring accurate accounting at the end of each shift.
- Learnt about new products quickly, providing comprehensive guidance to customers.
- Maintained knowledge of current sales promotions helping customers make informed buying decisions.
- Ensured stock replenishment in a timely manner to maintain product availability.
- Assisted customers with product selection for optimal satisfaction.
- Fostered a welcoming store environment by maintaining clean and well-organised displays.
- Managed till operations smoothly, reducing waiting time for customers.
- Balanced multiple tasks simultaneously whilst maintaining high-quality customer care.
- Handled high-pressure situations calmly, keeping store operation seamless during peak hours.
- Trained new staff members, fostering a supportive working environment.
- Demonstrated products effectively leading to increased sales conversions.
- Built strong relationships with regular customers for repeat business.
- Collaborated effectively with team members to meet sales targets.
Education
GCSEs -
St Patrick’s College
Ballymena 09/1994 - 06/2000
Skills
- Target achievement and sales growth
- Prospect sourcing
- Customer rapport
- Account management
- Team collaboration
- Store layout planning
Accomplishments
Retas Award - Best store initiative for Mothers Day 2009
- Store of the year 2016
Timeline
Area sales manager
Hallmark Cards
2017.11 - Current
Store manager
Hallmark Cards
2012.03 - 2017.11
Sales assistant to Store manager
Independent Store Brian Humphries
2001.09 - 2012.02
GCSEs -
St Patrick’s College
09/1994 - 06/2000