Katharine Joy Newby Grant

Beauty Care Northern Europe: transformed our Hair, Skin & Personal Care declining business into a growth accelerator, taking it from 250MM$ to 500MM$ net sales.

- Revamped our product line-ups bringing in incremental, premium innovation to grow the categories we played in.

- Developed new brand campaigns across each of our 6 Beauty brands: Head&Shoulders, Pantene, Herbal Essences, Aussie, Olay & Old Spice.

- Transformed our instore and online store executions.

Brand Organisation, Northern Europe: enabled 7% net sales growth for P&G total portfolio via a focus on gaining new users + premiumisation.

- Over-hauled our brand recruitment, training and career planning for the 120+ brand organisation.

- Shifted culture behind 'Dare to Lead the Change' mission installing growth mindset, business leadership on top of brand building mastery and entrepreneurial spirit into the brand organisation.

-Ensured Brand building was at the heart of our Northern Europe P&G business model for profitable, long-term growth.

- Northern Europe Brand Employee Survey results :+18% pride, 11% culture of innovation, +10% meaningful work, +10% engagement, +8% growth & development, +13% simplification.

Head of Media Northern Europe: led the transformation to a brand-led, media-fuelled growth model for P&G in Northern Europe, resulting in moving topline results from declining (-2% precious 5yr avg) to +1-2% year on year and accelerating to 4-7% more recently.

- Managed a 500MM$ media budget across 30 brands & 6 countries, delivered 96$MM Media savings across 3.5years.

- Led an internal media organisation revamp combined with an external media agency pitch which resulted in step-changed capabilities (TV, digital, data & ecom) to drive profitable brand & category growth. 8% increased in effective media reach with less budget, 7% increase in avg brand awareness, 5% increase in avg brand penetration.

- Led improvements in development & measurement of advertising content across categories to further increase media effectiveness.

Katharine efficiently led the biggest transformation in the Northern Europe media structure in over a decade, which resulted in a highly skilled internal & external team, cutting-edge new set of data capabilities, and material cost reductions." Stefan Feitoza, Senior Vice President P&G

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Central & Eastern Europe Hair Care: delivered +10% sales growth and 50% profit growth across hair portfolio.

- Defined a 5 year vision to add incremental 65MM$ sales & 20MM$ profits to Central & Eastern Europe Pantene business with a re-vamped product line-up 2D packaging change, sufficiency of marketing support and bespoke Swiss-Vitamin credentialing campaign.

- Doubled Conditioner business via new product & commercial innovation, refocused line-up cutting 18 non-performing products and new advertising campaign.

- Launched Aussie brand into C&CE resulting in #1 most successful global expansion adding +4$MM sales.

- Kath has been a key driver of the outstanding business results in CEEMEA Hair Care. She came in to assume full commercial responsibilities as the MD moved off the business and was able to exceed expectations from day 1. I have truly valued Kath’s strong leadership. Kath really stepped up and filled the leadership void that we risked having. Apart from her extensive business contributions it was essential that she filled the leadership space and was there for the team.” Joerg Meiner, CEEMEA Hair Care

Europe Pantene: brought Pantene back to growth after business collapsed behind a global brand re-stage.

- Identified the key issues with the global brand re-stage in Europe and led the product, packaging and advertising interventions to stabilise the business and deliver a turn-around to growth.

- Re-worked product formulas to suit all hair types across Europe.

- Designed new innovation to deliver +40MM$ incremental sales.

- Led packaging cost saving project to deliver 4MM$ savings.

- Led 'No Tricks, Just Proven Health' advertising campaign.

Equality & Inclusion Leader for P&G Geneva Campus of 2,500 employees: as an organisational project on top of business leader role I co-led the full spectrum of E&I efforts across our Geneva office to achieve: +7% increase in "my leader role models D&I".

- Designed, led & supported efforts across multiple pillars to drive change in leadership and support all employees: Parents, LBTQ+, Women, Ethic Minorities, Disabled.

Director, Head & Shoulders Europe: accelerated Head&Shoulders to #1 shampoo value share position from #3 , delivering 5% sales & 17% profit growth.

- Designed & launched highly successful scalp care innovation.

- Developed a new brand campaign and equity asset refresh with advertising appropriate for each market.

- Launched a brand new conditioning business.

- Kath continues to be an outstanding performer across the business and the organisation. Under her leadership of the last years she grew the business with a cagr of 105 topline and 117 bottom line and her results are best in class globally. All core internals of the brand are growing, value share is growing in 12 out of 15 countries, trial is growing in all of the top markets, with major CBI and CVI progress in all measured markets. Katharine has built this success behind mature and well-rounded leadership skills setting a clear and compelling vision for all aspects of the broader team, strong thinking and a passion for beauty marketing. Katharine is a highly visible and respected leader in developing the organization and she does not shy away from the complex and unglamorous projects. She has led a strong & successful programme of capability building events for the broader Europe Hair Care organisation and maturely managed her team through some tough organisational change. Lisa Jennings, Hair Care VP

Director, Cosmetics UK & Ireland: turned around a declining, old fashioned Max Factor brand to create the path for doubling the business in 3 years from $45MM to $90MM.

- Launched blockbuster innovation, refreshed the advertising campaign, transformed the retail execution in all top stores and led a PR agency change to increase coverage ix. 250.

- Developed a highly capable team with real beauty mastery.

Brand Manager, Oral Care Europe: responsible for the growth of our European Oral Care business in particular UK, Italy & Germany.

- Led the equity, product, packaging & advertising development in the region.

Brand & Sales Manager, Oral Care UK: responsible for the marketing and sales within the UK.

- Led all the marketing & media activation within the UK + all of the sales account management handling with customer teams and retailers.