Summary
Overview
Work history
Education
Skills
PORTFOLIO
TOOLS
Languages
Certification
Timeline
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Kateryna Gunchenko

Kateryna Gunchenko

London

Summary

Head of Brand & Social Media Marketing with 5+ years of experience growing social media accounts from 0 to 200k+, driving sales of $300k-$2.5M, and building engaged communities. Expert in crafting data-driven strategies, leading creative teams, and amplifying brand presence across platforms including Instagram, TikTok, Twitter and YouTube.

Overview

5
5
years of professional experience
5
5
years of post-secondary education
1
1
Certification

Work history

Head of Social Media Marketing

Natalie Page Aesthetics
Southampton
09.2023 - 09.2025
  • Led unified content strategy across three sub-brands (Natalie Page Aesthetics, NP Pharma, Aesthetics Championship), aligning messaging to lifecycle stages and optimising content per platform and audience segment.
  • Grew Instagram from 30k to 200k+ and organic reach from 75k to 20M+ in 18 months, driving record-breaking student enrolments and a 750% increase in premium subscription revenue.
  • Launched data-driven campaigns for NP Pharma and The Aesthetics Championship, generating 600+ UGC submissions and turning ambassadors and clients into brand storytellers.
  • Introduced content heatmaps and sentiment dashboards (using Notion + GA4) to guide weekly creative pivots, content mix, and platform-specific investments.
  • Built an AI-powered content production system in Notion, automating workflows from ideation to publishing.

Head Of Social Media

Finch Marketing Agency
Remote
05.2020 - 09.2023
  • Led content and community strategy for 20+ innovation-driven brands, managing a team of 12+ content creators and social media managers across multiple time zones.
  • Oversaw growth and engagement on Instagram, TikTok, Twitter/X, and YouTube, scaling audiences from niche communities to mainstream segments.
  • Built and owned multi-brand content calendars and messaging systems aligned with each brand’s tone, audience, and business goals.
  • Directed short-form video campaigns and brand storytelling that grew channels from 0 to 100k+ followers, driving sustained engagement and loyalty.
  • Managed platform analytics, sentiment tracking, and KPI dashboards to guide weekly content optimisation and cross-channel strategy shifts.

Education

BA (Hons) - Film Visual Effects

Southampton Solent University
09.2020 - 06.2024

Management & Marketing

Kyiv Polytechnic University
09.2020 - 01.2022

Skills

  • Multi-Channel Content Strategy
  • UGC & Ambassador Programmes
  • Social Campaigns & Platform Growth
  • Editorial Planning & Creative Direction
  • Performance Reporting & KPI Analysis
  • Community Building Strategy
  • AI-Driven Workflow Optimisation
  • Audience Insight & Content Heatmaps

PORTFOLIO

https://linktr.ee/katerynagunchenko

TOOLS

Content & Project Management: Notion, Airtable, Slack, Trello

Analytics & Reporting: Google Analytics, Instagram & TikTok Analytics

AI Tools: Apify, Clay, Apollo, Jasper, Copy.ai, Zapier, Sora

Editing & Design: CapCut, Adobe Premiere Pro, Adobe After Effects, Canva, Figma, Photoshop

Languages

English
Native
Ukrainian
Native
Russian
Native

Certification

  • Nominated for Outstanding Collaborative Achievement Award in Solent University
  • Disruptive Branding
  • Social Media Marketing Trends
  • Digital Marketing Trends

Timeline

Head of Social Media Marketing

Natalie Page Aesthetics
09.2023 - 09.2025

BA (Hons) - Film Visual Effects

Southampton Solent University
09.2020 - 06.2024

Management & Marketing

Kyiv Polytechnic University
09.2020 - 01.2022

Head Of Social Media

Finch Marketing Agency
05.2020 - 09.2023

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Kateryna Gunchenko