Summary
Overview
Work history
Education
Skills
KIND WORDS
References
Timeline
Generic
Kate Whillock

Kate Whillock

Reddish

Summary

Accomplished professional with extensive expertise in new business development, pipeline growth, and consultative SaaS selling. Proven track record in solution-based selling and ROI analysis, driving data-driven decision making for territory expansion and regional sales leadership. Adept at forging strategic partnerships, managing key accounts, and collaborating with influencers and brands to enhance market penetration strategies. Skilled in negotiation, objection handling, and closing deals while maintaining long-term client relationships. Experienced in C-suite pitching and stakeholder engagement to achieve revenue growth and client retention.

Overview

16
16
years of professional experience

Work history

Founder

3 SECOND RULE
07.2024 - 04.2025
  • Company Overview: Business Development & Growth Consultancy for Clinics, Wellness Studios, and Service-Based Brands
  • Won and grew accounts with clinics, studios, and premium service businesses, helping them achieve measurable ROI - including a 277% increase in sales and viral campaigns reaching 180K+ views.
  • Pitched, closed, and managed client partnerships, positioning myself as a trusted advisor by demonstrating ROI and aligning solutions with business goals.
  • Built and leveraged a network of nano- and micro-influencers, creating high-impact partnerships that drove new customer acquisition and repeat sales.
  • Optimised client businesses end-to-end: analysing branding, websites, customer journey, and marketing to improve conversion and profitability.
  • Directed a freelance team to deliver integrated growth campaigns (cinematic reels, Meta Ads, website conversion strategies), helping clients attract affluent audiences and achieve fully booked service calendars.
  • Generated £38k revenue with £30.6k gross profit in 8 months, proving strong commercial acumen and business growth expertise.
  • Business Development & Growth Consultancy for Clinics, Wellness Studios, and Service-Based Brands

Patient Coordinator (Sales Role)

KATE WHILLOCK PALL MALL COSMETICS
12.2023 - 07.2024
  • Generated £100K in new business sales in the first month and a total of £375K within four months, far exceeding targets and demonstrating exceptional commercial performance.
  • Consultative sales approach: built trust with patients, understood individual needs, and translated them into tailored recommendations for high-value cosmetic procedures.

Managing Director

NOISE PR
04.2022 - 06.2023
  • Company Overview: PR & marketing agency
  • Founded and scaled a PR & marketing agency from zero to £100K turnover in 10 months with a gross profit of £40K, securing an early exit.
  • Delivered measurable ROI for clients by optimising every element of their brand and customer journey - from positioning and PR to digital marketing, websites, and content.
  • Built and managed a partnership portfolio including global brands Porsche, Whoop, HiSense, Lumen, Press Juices, John Lewis.
  • Negotiated and secured brand partnerships and sponsorships with exclusive consumer and lifestyle brands, directly driving sales and visibility for clients.
  • Elevated client reputations by securing keynote stages (e.g. Steven Bartlett) and launching high-impact podcasts, featuring world-class guests such as Usain Bolt.
  • Achieved breakthrough content performance including viral social media reach (e.g. reels with 386K+ views), driving significant awareness and customer acquisition.
  • PR & marketing agency

Celebrity Manager

NSPCC CHARITY
08.2021 - 03.2022
  • Managed NSPCC's network of Celebrity Ambassadors, overseeing outreach, onboarding, and relationship management to maximise long-term engagement.
  • Partnered with internal teams (PR, Corporate Partnerships, Events) to deliver high-profile fundraising campaigns that aligned with NSPCC's strategic goals.
  • Secured Russell Kane as host of the flagship White Hat Ball, contributing to a record-breaking £220K raised for Childline - the most successful result in the event's history.
  • Strengthened brand visibility and donor engagement by aligning talent with campaigns, ensuring ROI from celebrity partnerships.
  • Owned the full sales cycle from lead generation through consultation, closing, and aftercare - ensuring long-term satisfaction and repeat/referral business.
  • Forged strong, lasting client relationships, resulting in high referral rates and repeat procedures, directly driving revenue growth.
  • Partnered with surgeons and medical teams to design bespoke treatment packages, aligning medical expertise with commercial goals.
  • Identified opportunities to streamline processes and improve conversion, increasing operational efficiency and client satisfaction.

Managing Director

MANUKA JEWELLERY LTD
12.2019 - 10.2020
  • Created and launched an iconic bee pendant brand, designed to raise awareness of bee conservation while positioning the product in the luxury jewellery market.
  • Secured celebrity ambassador Faye Brookes at no cost, boosting brand visibility and credibility.
  • Developed and executed a comprehensive social media and influencer strategy, building a loyal following and generating sales traction.
  • Hired and managed a team of freelancers (branding, photography, PR, design) to deliver high-quality campaigns aligned with brand guidelines.
  • Organised and directed a professional photoshoot, overseeing model selection, styling, and creative direction.
  • Pitched and secured £15,000 investment from a private investor to accelerate growth.
  • Successfully exited the company for £25,000 just six months after incorporation.

Liverpool Sales Executive

TREATWELL - BEAUTY BOOKING SOFTWARE
07.2015 - 03.2017
  • Field-based SaaS sales role, responsible for launching and scaling Treatwell's online booking software across Liverpool, reporting directly to the Regional Sales Manager.
  • Managed over 50 customer calls per day in order to build the Liverpool region from scratch, establishing Treatwell's presence in a highly competitive market and achieving record-breaking sales growth.
  • Generated new leads across multiple channels (cold calling, door-to-door outreach, networking events, LinkedIn, and referrals), creating a robust and self-sustaining pipeline of qualified prospects.
  • Pitched Treatwell's SaaS platform to business owners - hairdressers, clinics, and salons - selling on ROI by demonstrating increased booking volumes, higher client retention, and reduced admin time.
  • Consulted on business optimisation, advising owners on pricing strategies, appointment management, and digital adoption to maximise profitability and customer acquisition.
  • Consistently exceeded sales targets, ranking among the top performers nationally.
  • Negotiated and closed high-value contracts, overcoming objections and tailoring solutions to align with each venue's growth goals.
  • Delivered data-driven sales presentations, using market insights and performance metrics to evidence ROI and secure long-term adoption.
  • Maintained strong post-sale relationships, ensuring high customer satisfaction, retention, and referral business.
  • Solely managed the Liverpool territory, showcasing autonomy, resilience, and the ability to grow a region from zero to record-breaking results.

UAE Sales Manager

THE ENTERTAINER, DUBAI
01.2013 - 03.2015
  • Managed a portfolio of 200+ premium partners, including 5-star hotels, restaurants, and luxury spas, maximising their ROI from The Entertainer's book and mobile app platform.
  • Delivered bi-monthly ROI reports using Salesforce data, demonstrating voucher redemptions, customer acquisition, and revenue uplift - positioning The Entertainer as an essential marketing channel.
  • Consulted with senior decision-makers (Heads of Marketing, GMs, F&B Directors) to tailor offers that increased footfall, filled off-peak capacity, and promoted new services.
  • Sold advertising packages and upsold white-label solutions for corporates such as HSBC, Emirates NBD, and Mashreq Bank, directly contributing to increased company revenue.
  • Trained partner staff on the mobile app and platform features, ensuring smooth adoption and high customer satisfaction.
  • Prospected and secured new high-value outlets, using targeted lead sourcing (event magazines, industry networks, Hot Hospitality events) to grow the merchant base with quality venues.
  • Exceeded team sales targets consistently, contributing to record-breaking revenue growth across the region.
  • Supported regional expansion, travelling to Bahrain to win new accounts and assist the Country Manager in developing the market.
  • Built long-term, trusted relationships with top-tier hospitality brands, becoming the go-to advisor for driving guest acquisition and retention through digital offers.

Flight Attendant

ETIHAD AIRWAYS, ABU DHABI
11.2010 - 11.2012
  • Took a two-year role in a high-pressure international airline environment, applying my customer service, professionalism, and operational discipline while the global market was in recession.
  • Delivered world-class customer service to high-value international passengers, consistently exceeding service expectations in a premium airline environment.
  • Maintained exceptional professionalism and presentation, building credibility and trust with clients from diverse cultures and business backgrounds.
  • Managed high-pressure situations and ensured passenger safety, passing rigorous training and regular exams in fire-fighting, first aid, survival, and emergency response.
  • Followed strict operational procedures and compliance protocols, demonstrating attention to detail and reliability.

Real Estate Agent

ENGEL & VOELKERS, PORT D'ANDRATX, MALLORCA
03.2009 - 10.2010
  • Youngest agent on the island for E&V, demonstrating exceptional drive, resilience, and sales expertise.
  • Closed €6 million in property sales, consistently exceeding targets.
  • Consulted with high-net-worth clients, delivering tailored solutions and building long-term relationships that generated repeat business and referrals.
  • Partnered with prestigious agencies (Sotheby's, Kuhn & Partner) to secure high-value deals.
  • Managed the entire sales process end-to-end, ensuring seamless transactions and exceptional client satisfaction.

Education

Advanced Higher - English

Wellington School

Skills

  • New Business Development
  • Pipeline Growth
  • Consultative SaaS Selling
  • Solution-Based Selling
  • ROI Analysis
  • Data-Driven Decision Making
  • Territory Expansion
  • Regional Sales Leadership
  • Strategic Partnerships
  • Key Account Management
  • Brand Collaboration
  • Negotiation
  • Objection Handling
  • Closing Skills
  • Stakeholder Engagement
  • C-Suite Pitching
  • Revenue Growth
  • Market Penetration Strategies
  • Client Retention
  • Long-Term Relationship Building

KIND WORDS

  • Steven Bartlett, Host of Diary of a CEO Podcast, Sunday Times Best Selling Author, Investor: BBC1's Dragons Den. "Kate's extensive network, people-skills and perseverance is the reason she's been so successful in the Middle East. I love working with her and would highly recommend her services to anyone that's interested in unlocking the Middle East."
  • Tom Pitfield, Celebrity Photographer, Business Coaching Client. "The first thing I thought when Kate asked me to write a testimonial is where I'd be if I hadn't contacted her. All my great ideas still tucked away in my notebook. From the first phone call I had with Kate I felt progression in where I wanted to be. She helped bridge the gap between a dream becoming a reality. Throughout the process Kate was there to help and advise and it pains me to say she's always right. From helping me from a technical side to helping me design my logo she had every angle covered. I would recommend Kate to anyone, whether you're looking to get ideas off the ground or need a change of direction - she's your lady."
  • Andrew Wolhuter, Leadership & Development Expert, Noise PR Client. "Kate was an absolute game changer for my brand. But beyond her professional acumen, Kate's genuine passion for my mission made our collaboration incredibly fulfilling. She consistently went above and beyond, providing invaluable guidance and support every step of the way. Thanks to Kate I have reached countless individuals. I am immensely grateful for her exceptional work."

References

References available upon request.

Timeline

Founder

3 SECOND RULE
07.2024 - 04.2025

Patient Coordinator (Sales Role)

KATE WHILLOCK PALL MALL COSMETICS
12.2023 - 07.2024

Managing Director

NOISE PR
04.2022 - 06.2023

Celebrity Manager

NSPCC CHARITY
08.2021 - 03.2022

Managing Director

MANUKA JEWELLERY LTD
12.2019 - 10.2020

Liverpool Sales Executive

TREATWELL - BEAUTY BOOKING SOFTWARE
07.2015 - 03.2017

UAE Sales Manager

THE ENTERTAINER, DUBAI
01.2013 - 03.2015

Flight Attendant

ETIHAD AIRWAYS, ABU DHABI
11.2010 - 11.2012

Real Estate Agent

ENGEL & VOELKERS, PORT D'ANDRATX, MALLORCA
03.2009 - 10.2010

Advanced Higher - English

Wellington School

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