Kate Penegar

In my spare time, I write young adult fiction novels. My debut novel was a double Goldie Award winner last year (in Best Debut Novel and Best YA Fiction categories). My next novel will be released in October 2023.

Over the past 23 years, my partner and I have built a very successful commercial property maintenance company, now managing over 100 industrial estates and offices for Asset Management companies throughout London and the South East. My responsibilities are overseeing marketing and communications, management accounts, and new business development. I also research new materials and negotiate contracts with suppliers and clients.
Due to our separation, I am now looking to exit the business and move on in my own career.

As Site Producer and Portal Manager, I was responsible for the user interface and accuracy of all content on the hugely popular Moneyextra.com website, and its representation/content partnerships on all our partners' platforms, ensuring that all information was up-to-date and compliant. My time at the company included the successful research, redesign, implementation, and launch of the new website, and the successful renegotiation of integrated content contracts with our portal partners (including Microsoft, Money Supermarket, Excite, Yahoo!, and U-Switch).

As Marketing Director of this internet start-up, before it was purchased, my role was to design and launch a user-friendly interface for Investhink's patented collective quote vendor interface. I worked with the design teams in Istanbul and New York (both remotely from London and travelling on-site) to launch an interface that the business development team could sell to clients worldwide. I worked with the Marketing Director in New York to formulate and execute an international marketing and events plan to maximise the impact of our launch and establish Investhink as an exciting one-stop-shop quote vendor interface for investors.

• Created and implemented traditional marketing campaigns.
• Worked with customers to devise project scopes and managed ongoing milestones.
• Maximised branding exposure, customer traffic and sales by developing and executing effective marketing programmes.
• Created engaging marketing materials, driving campaign and brand awareness.
• Coordinated promotional activities and trade shows to increase brand visibility.

Following the purchase and merger of LIFFE and NYSE Euronext, I was promoted to Marketing Project Manager. As well as continuing the Exchange's international events programme, my responsibilities include planning various markets' departmental marketing campaigns, delegating tasks to project team members, supervising those employees, and ensuring all running marketing projects were completed on time and within budget. My day-to-day tasks included:

• Project management, including project budgeting, scheduling, and reporting.
• Managing project deliverables including web content, e-mail marketing, etc.
• Overseeing all aspects of project delivery from pre-planning to post-execution tracking.
• Overseeing all marketing collateral created during a campaign (e.g., flyers, posters, emails, letters).
• Overseeing all marketing projects from start to finish including post-production.
• Overseeing all marketing ROI analysis at the completion of each campaign (e.g., customer retention rate).

I was responsible for the development, planning, production, and delivery of all international events for the London Commodity Exchange (LCE) and the London International Financial Futures Exchange (LIFFE), before NYSE Euronext purchased the companies. My responsibilities included:

• Delivering events on time, within budget, that met or exceeded expectations.
• Setting, communicating, and maintaining timelines and priorities with speakers, trainers, guests, etc. on every project.
• Communicating, maintaining, and developing client relationships.
• Managing supplier relationships
• Managing operational and administrative functions to ensure specific projects are delivered efficiently
• Providing leadership, motivation, direction, and support to my events team
• Travelling to on-site inspections and project managing events from start to finish, including the management of marketing and advertising of the events
• Heavy emphasis on email marketing: researching and establishing extensive contact lists, and implementing an effective digital email marketing plan to recruit and sustain the audiences we needed.
• Being responsible for all project budgets from start to finish.
• Ensuring excellent customer service and quality delivery at all times.