Kate Le Cuirot
Fleet
Summary
Accomplished professional with expertise in project leadership, partner management, and business development. Demonstrates proficiency in financial project oversight and business forecasting, driving strategic growth and operational excellence. Committed to leveraging skills to foster innovation and exceed organisational objectives.
Overview
14
14
years of professional experience
Work history
BUSINESS DIRECTOR; AMVWORKS
AMV
LONDON
2025.11 - 2026.01
- Operating as Business Lead within the newly formed AMV Works team, a specialist B2B division, to manage and grow key accounts including; Google UK, Bupa, Virgin Media and Currys.
- Demonstrating business leadership through strategic client services and account management ownership.
- Lead client partner shaping and delivering campaigns to meet and exceed marketing objectives.
- New business responsibility - through both existing clients, and linking with the AMV New Business team to identify opportunities to increase agency revenue.
- Management / oversight of all commercial aspects, including; Forecasting monthly, quarterly and yearly revenue to meet and exceed targets.
- Management of resource including both PAYE and freelance staff.
- Creation and management of both retainer and project specific quotes.
- Ongoing management of a multi-functional team of client services and project managers working with Senior Management team to: develop and improve team processes, identify and develop internal talent, strengthen agency culture.
BUSINESS DIRECTOR; B2C
REDWOOD
LONDON
2022.09 - 2025.11
- Leading and managing the Client Services team across all B2C clients; including Google UK, Google Global, YouTube and Bupa teams at Redwood BBDO, responsible for over £4million in revenue to the agency.
- Growth of Bupa account to become agency's second largest client.
- Responsible for securing existing relationships and developing new leads to drive business growth
- Business leadership including strategic client services and account management ownership.
- Management of complex B2B and B2C through-the-line campaigns - ranging from £50k to £1mil in budget - from brief to delivery.
- Strategic assessment of briefs, insights and creative responses and campaign performance.
- Owning campaign performance reviews, measurement and wash-ups, to ensure that agency learnings were applied to future projects.
- Management / oversight of all commercial aspects, including; Forecasting monthly, quarterly and yearly revenue to meet and exceed targets.
- Management of resource including both PAYE and freelance staff.
- Creation of project specific quotes and scopes.
- Management of a multi-functional team of client services and project managers.
SENIOR ACCOUNT DIRECTOR, B2B
GOOGLE, YOUTUBE
2021.03 - 2022.09
- Ownership of all EMEA and UK based Google and YouTube workstreams, focused on developing existing relationships with all clients, along with expanding our client base across these regions and beyond, including: Leading all client services activities across clients throughout EMEA and UK.
- Line management of Account Management team.
- Management of commercials including, regular revenue forecasting, creation of project specific quotes and implementation of an ongoing yearly retainer.
- Working with management team to establish processes and team including recruitment and onboarding processes.
- Development and delivery of successful through-the-line content series across a mix of media including; film, podcast, thought leadership editorial.
- Expanded the account into APAC based on successful EMEA and US projects.
ACCOUNT DIRECTOR, B2B
HP, GOOGLE, YOUTUBE
2018.03 - 2021.03
- Working on a new account, I was responsible for establishing critical client relationships and cementing Redwood as a key agency partner across multiple clients, with responsibilities including: Establishing myself as the lead client contact for Global, Regional and local stakeholders.
- Actively seeking out new business opportunities within the account, and successfully contributing to the significant account growth in 2018, 2019 and 2020.
- Working proactively with the Project Management team to establish best-practice work processes and implement them with the client in order to deliver best in class content.
- Taking briefs directly from senior clients and working closely with the editorial and strategic teams to create data-driven, creative and well-structured RTBs to create targeted content across the entire customer journey.
- Leading day-to-day operational and strategic running of client business and responsible for ensuring effective collaboration across departments, such as data, editorial and creative, to successfully deliver.
- Ownership of financial management including financial phasing and ensuring account profitability. Managing a yearly retained global budget; regular budget reconciliations and forecasts.
- Working with Business Directors and Managing Partner to determine a team structure of over 20 individuals to ensure the most effective and efficient team are placed on each project.
SENIOR ACCOUNT MANAGER, B2C
BARCLAYS/BARCLAYCARD
2016.08 - 2018.03
ACCOUNT MANAGER
BARCLAYS, LAND ROVER; REDWOOD
2015.12 - 2016.03
SENIOR SALES EXECUTIVE
BOOTS; REDWOOD
2015.01 - 2015.12
- Mat Cover
SALES EXECUTIVE
BEAUTY MAGAZINE; CIG
LONDON
2014.04 - 2015.01
SENIOR SALES EXECUTIVE
CLASSIFIED DEPT; CONDE NAST
LONDON
2012.06 - 2014.04
Education
Bachelor of Arts - History
University of Exeter
ExeterSkills
- Project leadership
- Partner management
- Business development
- Financial project oversight
- Business forecasting
Custom Section
- Various development programmes within Redwood including BBDO U (BBDO's learning and training programme) 'Fast Forward to Business Leadership' session, 2017-06-01
- 2:1 BA Hons, University of Exeter
Timeline
BUSINESS DIRECTOR; AMVWORKS
AMV
2025.11 - 2026.01
BUSINESS DIRECTOR; B2C
REDWOOD
2022.09 - 2025.11
SENIOR ACCOUNT DIRECTOR, B2B
GOOGLE, YOUTUBE
2021.03 - 2022.09
ACCOUNT DIRECTOR, B2B
HP, GOOGLE, YOUTUBE
2018.03 - 2021.03
SENIOR ACCOUNT MANAGER, B2C
BARCLAYS/BARCLAYCARD
2016.08 - 2018.03
ACCOUNT MANAGER
BARCLAYS, LAND ROVER; REDWOOD
2015.12 - 2016.03
SENIOR SALES EXECUTIVE
BOOTS; REDWOOD
2015.01 - 2015.12
SALES EXECUTIVE
BEAUTY MAGAZINE; CIG
2014.04 - 2015.01
SENIOR SALES EXECUTIVE
CLASSIFIED DEPT; CONDE NAST
2012.06 - 2014.04
Bachelor of Arts - History
University of Exeter