
Experienced Sales Professional with a decade in life sciences, specialising in Sales Enablement, Team Management, and Business Development. Proven track record in various markets including healthcare and pharmaceutical research. Skilled in relationship-building, team leadership, and KPI-driven performance. Current role as Global Sales Enablement and Training Manager emphasises enhancing sales competency through tailored training programs, covering essential commercial, market and product topics and utilising tools like Microsoft Dynamics CRM and PowerBI. Committed to success and seeking opportunities for advancement in an impactful company.
A primary focus on enhancing sales team competency, designing and implementing localised training programs for 320 sales associates across the organization. Training and resources cover a spectrum of essential topics such as sales skills, product and industry knowledge and utilisation of tools such as Microsoft Dynamics CRM and PowerBI.
I lead creating and sustaining sales training strategies that not only elevate team competency and effectiveness but also foster agility in adapting to the demands of attractive market segments. From the initiation of onboarding to post-training refreshers and ongoing programs, I take ownership of the entire sales training lifecycle.
My expertise encompasses key sales skills and standard work, covering areas such as sales funnel management, value selling, negotiation, forecasting, and more. Additionally, I collaborate seamlessly with technical teams to enhance both sales technical and commercial training programs, ensuring continuous improvement based on real-time feedback.
Sales Enablement Software Experience: Allego, Highspot, Microsoft Dynamics CRM, PowerBi
Key Achievements:
- Grew associate onboarding program satisfaction by 40%
- Lead a successful Kaizen event which facilitated the design and launch of a sales competency assessment tool for our high growth market, enabling bespoke training programs to be designed tailored to associates competency level and knowledge gaps. Sales Competency grew by 3 base points in the first year.
- Increased engagement with Sales Enablement platform Allego by 240%.
- Played a significant role in the design and implementation of 'Funnel Management 2.0' process which increased average opportunity value by 28% and Funnel Velocity by 16%
Head of the Netherlands branch leading our sales team of 8 Technical Sales Consultants to achieve core revenue growth and profit margin gain in the BeNeLux region. Coach and train sales team members to reach key performance indicators through strong visual daily management. Build engagement through personal development and alignment to performance objectives.
• Built annual core growth goals and designed territory and team structure based on requirements each year
• Designed incentive plans to drive business growth in the right areas
• Implemented funnel management and accurate forecasting for sales team
• Regularly deliver coaching and training sessions to develop the skillset of my team to drive results
• Develop business plans, market analysis and sales strategies in order to reach set goals.
Responsible for the sales and technical support of chromatography consumables to key Pharmaceutical/Biopharmaceutical accounts in the Cambridgeshire area. Ensure the territory met sales, gross profit and unit goals, were met whilst providing exceptional customer service from end-to-end.
Provide support and clear direction to a team of 3 Technical Sales Consultants; monitoring their KPIs, daily tasks and general on-target performance. Particular focus on the personal development of the team, ensuring appropriate access to training and delivering regular coaching sessions.
Responsible for the sales and technical support of chromatography consumables to various accounts. Ensure the territory met sales, gross profit and unit goals, were met whilst providing exceptional customer service from end-to-end.
Supported the UK University and Healthcare Market for 18 months.
Supported the Victoria, Australia geographical area for 12 months, covering all market verticals (Pharmaceutical, Clinical, Forensic Toxicology, Food and Environment, Speciality Chemical, Academia)
Microsoft Office, PowerBI, Allego and Highspot Sales Enablement Platforms
Experienced CRM Superuser (Microsoft Dynamics CRM)
Successful strategy design and implementation to reach key KPIs and overall commercial performance
SME in accurate Sales Forecasting and Opportunity Funnel Management
Proficient in multiple continuous improvement tools
Certified Practitioner in Value Selling methodology
Building and leading a team to sales success
Effectively coach, manage and recruit talent
Strong communication and presentation skills
Team player and strong ability to work effectively with cross functional teams